Cultural experience — Travel Ideas– tax –

A record of attending a wedding in southern Vietnam. The venue was an outdoor beer garden, with a reception built around beer and karaoke. From the relationship between the traditional ceremony and the reception, to regional and family differences, and the relaxed atmosphere of the south, this is built mainly around what I actually saw.

Why do you end up looking Vietnamese after a haircut in Vietnam? The four types of barbershops, from street stalls to Japanese-run salons; straight to the clippers, foot-pumped chairs, shaving without cream

Rubies are mined in northern Vietnam. Centered on Lục Yên in Yên Bái Province, this article covers — based on verified facts — the quality that rivals Myanmar-origin stones, the cobalt-blue spinel found nowhere else, the gem market that opens only in the mornings, and gemstone paintings.

A guide to Vietnam's "select shop culture," where you can see the country's new-generation brands all in one place. It covers how small brands without their own storefronts share shelf space, the main spots in Hanoi and Ho Chi Minh City, and how to explore them as a traveler.

Decoding the reality of "Southeast Asia after K-pop," with Vietnam at the center. A report tracking the two-way flow: Korean brands expanding into Southeast Asia, the rise of Thai actors at FW26, and the "reverse current" of K-pop stars wearing Vietnamese brands.

Why does Vietnam's Gen Z choose unknown homegrown brands? Reading it from the consumer's side: values that pick affinity over name recognition, a buying style that goes straight from an SNS video to a purchase, and a longing for Korea coexisting with pride in their own country.

Why Vietnam's local apparel is so interesting right now. A report that reads "why now" through four backbones — the market's numbers, the tailwind of K-fashion, Gen Z's social-driven buying, and the D2C ecosystem — and introduces rising next-generation brands through case studies.

As Southeast Asia adds its presence to the Asian trends long led by K-POP, Vietnam's young apparel scene is on the rise. A report reading the underlying structure, with examples of five brands you can find at select shops in Hanoi.

Thao Dien is a district of Ho Chi Minh City where many resident Japanese, Europeans, and Americans gather. In this area lined with stylish cafés, Italian restaurants, and Korean barbecue, down the innermost alley of a residential street, sits a tiny shop serving Tibetan steamed dumplings, momo. The shop is called "Om Momo." Local...

In step with the Tet Doan Ngo (Duanwu) festival on June 19, 2026, we introduce "banh u tro," a Vietnamese rice dumpling made translucent with lye. We read it as practical travel and food information—covering regional differences among north, central, and south; the markets where you can buy it and prices; and even the shared production method with Kagoshima's akumaki.