Business Overview (Vietnamese Coffee)
1. Selling coffee products (within Vietnam)
We plan and sell coffee-related products within Vietnam.
Centered on Robusta, we emphasize product design that fits local drinking culture and lifestyles, exploring ways for coffee to fit naturally into everyday life, not just café use.
Rather than simply selling goods, we aim to deliver the value of Vietnamese coffee with care, making proposals grounded in the background of its origin and how it is enjoyed.
2. Shipping coffee beans (within Vietnam)
We handle the shipping and wholesale of coffee beans for the Vietnamese market.
Drawing on relationships with producing regions centered on the central highlands, we can respond flexibly to different uses and scales.
From small-lot transactions for cafés and small businesses to shipments for trial adoption, we provide practical, hands-on support informed by local conditions.
3. Market-entry and test-marketing support for Vietnam
We provide support for those considering entry into the Vietnamese market and for test marketing of products and services.
Based on our own experience living and doing business locally, we emphasize realistic validation grounded in market feel and consumer response.
Rather than rolling out big right away, we excel at an approach of testing small and adjusting while watching the response.
Inquiries About Vietnam
We welcome consultations not only about coffee but also about the Vietnamese market and local conditions.
Information gathering at the consideration stage, or simply wanting a feel for things on the ground, is perfectly fine.
If there is anything related to Vietnam, please feel free to get in touch.
Founder Profile | Rei Kojima
Born in Kyoto. At university, he studied agriculture and regional industry, developing an interest in the structures of production and distribution. In 2020, while still a student, he launched a dried-vegetable business using off-spec produce, “OYAOYA,” and began running a business aimed at adding value to agricultural products.
The business grew steadily and was incorporated in 2022.Agriture Inc.Founding the company, he built it around the manufacture and sale of dried vegetables and food ingredients, expanding into BtoB OEM, commercial ingredient supply, and product planning support. Working with domestic farmers and processors, he carried out ingredient and product development for food manufacturers and retailers.
Later,the Agriture business was sold to the Kai Group. Even after the sale, he stayed involved in running the business as CEO, leading the brand redesign, the streamlining of the product lineup, and the building of a BtoB business model. Centered on OEM and commercial ingredient supply, he is advancing the expansion of corporate transactions and the strengthening of the business foundation.
From 2022 to 2023, he was also involved in new business development at Pizza 4P's (Pizza4Ps). Spanning Vietnam and India, he handled a wide range of hands-on work involved in launching businesses, including web direction, system design, and product and ingredient sourcing.
・Mail：kojima@oyaoya-kyoto.com
・note：https://note.com/juv225
・Instagram：https://www.instagram.com/rei_kojima_/