Central highlands– tax –

Vietnam is one of the world’s major tea producers, yet a refined café experience built around domestic tea was long lacking. Filling that gap is Phê La. Its signature is a milk tea made with oolong from the highland city of Da Lat. With the concept of “bringing Vietnamese tea to the world” ...

On the night of March 28, 2026, at Nguyen Tat Thanh Square in Quy Nhon, Binh Dinh province in south-central Vietnam, the opening ceremony of “Vietnam National Tourism Year 2026 - Gia Lai” was held on a grand scale. About 70,000 domestic and international tourists took part, with VTV1 (Vie...

On March 27-28, 2026, green Robusta bean prices fell sharply all at once across all four provinces of Vietnam's main coffee-growing region, the Central Highlands (Tay Nguyen). Dak Lak and Gia Lai provinces recorded 92,500 VND/kg, down 700 VND/kg from the previous day, sharply cutting the level from the 94,000 VND/kg range in mid-month...

Gia Lai Province in Vietnam's Central Highlands is rolling out coffee farm tourism in earnest to align with the 2026 National Tourism Year. It's a unique form of agritourism where you can enjoy everything from harvesting on coffee fields spanning over 100,000 hectares to roasting and tasting. Ethnic-minority culture such as gong music...

On March 26, 2026, the “Global Coffee Alliance (GCA),” led by Vietnamese coffee giant TNI King Coffee, was officially launched in Hanoi. Declared at the International Coffee Conference 2026, attended by diplomatic missions from 19 countries worldwide, this alliance is a coffee-production...

Vietnam's flagship coffee chain, Trung Nguyen Legend, opened its 10th store in Houston, Texas, in the first quarter of 2026, accelerating an overseas expansion aiming for 3,000 stores worldwide. Japan is also a candidate for the next market to enter, and from Vietnam...

In the 2024-2025 coffee export year, Vietnam's coffee export value finally broke the 8.4 billion dollar (about 1.2 trillion yen) mark. A slight increase in export volume, plus a sharp rise in unit prices, powerfully drove the record. News summary: The Vietnam Coffee-Cocoa Association (Vico...

On March 20, 2026, the domestic wholesale price of Vietnamese Robusta coffee beans rose for the fourth straight day, reaching 93,500 dong (about 550 yen) per kg in Dak Lak and Gia Lai provinces. Farmers, saying "the price will still rise," won't let go of their stock and are deliberately limiting shipments to the market. The news...

Dang Le Nguyen Vu, founder of Trung Nguyen Legend, opened a new café in Texas. As the overseas expansion of Vietnamese coffee accelerates, it draws attention as a full-scale entry into America, the world's largest coffee-consuming nation. News summary: In March 2026...

A Vietnamese coffee-brewing experience was selected for U.S. National Geographic's "12 of the World's Food Experiences." Its traditional extraction using a phin filter, along with unique twists like egg coffee and salt coffee, was highly praised as "a local tradition that produces unforgettable flavor"...