Though Vietnam is one of the world's leading tea producers, a refined café experience starring domestic tea was long lacking. The one that filled that gap is Phe La. Its signature is a milk tea using oolong tea from the highland city of Da Lat. Under the concept "bringing Vietnamese tea to the world," this new-generation chain won over young people and tea lovers with cups made from origin-focused tea and a comfortable space.
| Genre | Tea |
|---|---|
| Origin | Da Lat, Vietnam (a tea-producing region) |
| Coverage area | Ho Chi Minh City・Hanoi・Da Lat・Da Nang |
| Number of locations | 31 stores |
| Signature menu | Da Lat oolong tea milk tea is the standard signature |
| Official site | https://phela.vn/ |
What is Phe La | a new-generation tea café starring Da Lat oolong tea
The founding story
Phe La is a Vietnam-born tea café chain built around the concept of "sharing Vietnamese tea with the world." What it chose as the star is oolong tea grown in the highland city of Da Lat. It reinterprets the aromatic tea leaves unique to high-altitude land as modern milk teas and straight teas, shaping Vietnam's tea culture into a form you can enjoy with a contemporary sensibility.
Its growth since founding has been remarkable, spreading from the city centers of Hanoi and Ho Chi Minh City to major cities such as Da Lat and Da Nang, with 31 stores. Its tea quality is highly rated, and it is drawing attention as a quality-focused tea café. In Vietnam's café scene, once dominated by coffee, it is an innovator that has established a presence with tea as the star.
Why it resonates with young people and tea lovers
Phe La's strength lies in the origin story of "Da Lat oolong tea" and the commitment to quality behind it. The tea leaves are carefully hand-picked, designed to serve not merely a trendy milk tea but the "taste of the origin." That it also sells the tea leaves themselves speaks to the brand's quality-first stance.
At the same time, it is skilled at creating spaces. The interiors that feel green and warm, the photogenic arrangements, the seats where you can spend time slowly: this "chill" atmosphere is embraced by the younger generation. Repositioning Vietnamese tea in a contemporary context through both flavor and experience is what makes Phe La new.
Phe La's signature menu and flavors
The menu is built around Da Lat oolong tea. From arrangements combined with honey and milk to straight styles that let you taste the character of the tea leaves, you can enjoy the taste of the origin from many angles.
Special oolong milk tea (Hong Tra O Long Dac Biet)
Phe La's signature. A cup with a house blend of Da Lat oolong tea leaves, layering the natural sweetness from the tea leaves with the richness of milk. The pleasant balance of the aromatic oolong's body and a clean aftertaste. With sweetness yet the tea's flavor to the fore, it is a taste true to origin-focused Phe La.
Peanut milk tea (Tra Sua Dau Phong)
A curveball adding the fragrant flavor of peanut to the oolong milk tea. The nutty body layers with the aroma of the tea leaves, so you can enjoy it like a dessert. It is a cup that shows Phe La's playfulness, different again from the standard oolong milk tea.
Other popular drinks
| Drink | Characteristics |
|---|---|
| Black-tea-style oolong (Hong Tra Phe La) | A more straight-style cup starring oolong tea |
| Fruit tea drinks | A refreshing arrangement combining tea leaves with seasonal fruit |
| Oolong tea leaves (retail) | High-quality Da Lat tea leaves. A souvenir you can also brew at home |
Cups that win over reviewers
We have rounded up the well-reviewed items that come up again and again in travel and food-site reviews (focusing on dishes praised across multiple reviews).
| Menu | Why reviewers rate it |
|---|---|
| O Long Sua (O Long Sua Phe La) | A signature cup combining the strength of Da Lat oolong tea with the richness of milk, repeatedly cited in reviews as a bestseller. |
| Phu Van (Phu Van) | With a mellow flavor combining oolong tea and fresh cream, it is well received in reviews as one of the signature menu items. |
| O Long Nhai Sua (O Long Nhai Sua) | As a jasmine-scented oolong milk tea, there are voices counting it among the highly popular menu items. |
Phe La's store network and recommended ways to drop by
Scale and coverage area
It has 31 stores, centered on Ho Chi Minh City, Hanoi, Da Lat, and Da Nang. With stores in central areas that tourists also walk, such as Districts 1 and 3 of Ho Chi Minh City and Hanoi's Old Quarter, it is easy to drop by during a city walk.
Stores in Da Lat, the producing region, are popular as places to feel the devotion to tea. If Da Lat is on your itinerary, savoring a cup at the origin will stay in your travel memories.
Main cities where you can enjoy this store:Ho Chi Minh City・Hanoi・Da Lat・Da Nang. You can check each city's tourist information from its city page.
The atmosphere at Phe La and how to spend your time
Features of the interior and design
The interior is an arrangement where Japanese-modern and a Vietnamese traditional feel blend together. The wood, tea ware, and displays of tea leaves convey a deep devotion to tea from the space itself. With a calm tone, the relaxed "chill" atmosphere is favored by the younger generation.
Some stores have photogenic entrances and seats, functioning as photo spots for social media. Many stores have Wi-Fi and power outlets, designed for easy long stays.
Wi-Fi, power outlets, and how easy it is to linger
Many stores have Wi-Fi and power outlets, easy to use for work or study. Tea seminars are sometimes held, offering an experience beyond a mere break. Popular downtown stores have busy hours, so if you want to work in calm, aim for the open times before noon or before the evening.
Phe La's price guide and payment
| Menu | Price guide |
|---|---|
| Special oolong milk tea | 65,000〜85,000ドン（約390〜510円） |
| Peanut milk tea | 55,000〜75,000ドン（約330〜450円） |
| 100g tea leaves | 200,000〜500,000ドン（約1,200〜3,000円） |
Because of its premium orientation, it is pricier than a typical milk tea shop, but the price range feels justified given the Da Lat oolong tea ingredient. Payment is by QR payment or cards depending on the store. Having small bills ready makes checkout smooth.
Prices can change by store and season. Check the latest at the counter or on the official menu.
Phe La's takeout and souvenirs
The retail of high-quality oolong tea leaves and tea bags is a signature. A Phe La brand tea leaf set is appreciated as a souvenir for tea lovers. Some stores carry accessories such as tea ware and tea whisks, suited to those who want to brew Da Lat tea at home.
Phe La's map, access, and ordering tips
It is introduced as having stores in various places such as Hanoi and Ho Chi Minh City, with calm interiors that make it easy to relax.
Vietnamese phrases for ordering
Here are the basic phrases that come in handy locally. Pointing works, but adding a word makes ordering smoother.
| Vietnamese | Meaning |
|---|---|
| Cho tôi một … | One [drink], please |
| nóng / đá | Hot / iced |
| ít đường | Less sweet |
| không đường | No sugar |
| ít đá | Less ice |
| mang đi | Takeout |
| ở đây | For here |
| tính tiền | The check, please |
| trân châu | Add tapioca |
You can check the latest menu, prices, hours, and store listOfficial sitehere.
What to know before visiting Phe La
How to enjoy it smartly
The Da Lat stores let you savor the air unique to the producing region, so if it's on your itinerary, it's well worth dropping by. First check the aroma of the tea leaves with the signature special oolong milk tea, and if you like it, choosing tea leaves as a souvenir brings high satisfaction.
Popular downtown stores tend to get crowded on weekend afternoons. For a relaxed stay, aim for the open times right after opening or before the evening.
Points to note
The signature menu has sweetness from honey and milk. If you don't like sweetness, telling them "less sweet" when ordering may get it adjusted. Since cold iced drinks are the main offering, choose according to how you feel.
The number of seats, opening hours, and menu differ slightly by store. If you want to be sure of your target cup or a relaxed time, checking each store's information in advance is reassuring.
🗺️ If you also want to compare it with other cafés,Vietnam's 30 Popular Cafés: A Thorough Comparison Guidelets you browse from a single list.
Frequently asked questions
- What is Phe La?
-
A Vietnam-born new-generation tea café starring Da Lat oolong tea. Under the banner of "Vietnamese tea to the world," it has gained popularity with origin-focused cups and a comfortable space.
- What is the signature menu item?
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Special oolong milk tea (Hong Tra O Long Dac Biet). A cup combining Da Lat oolong tea leaves with the sweetness of honey and the richness of milk.
- Which cities is it in?
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Centered on Ho Chi Minh City, Hanoi, Da Lat, and Da Nang. There are stores in downtown areas too, easy to drop by during a city walk.
- Can you buy tea leaves as souvenirs?
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It retails high-quality Da Lat oolong tea leaves and tea bags. A Phe La brand tea leaf set is popular as a souvenir for tea lovers.
- What is the difference from a coffee shop?
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In Vietnam, where coffee is mainstream, Phe La is a tea café that puts domestic oolong tea at the center. Its feature is being able to enjoy the taste of the origin in a modern way.
