In the 2024–2025 coffee export year, Vietnam's coffee export value finally broke the 8.4 billion dollar mark (about 1.2 trillion yen). Along with a slight rise in export volume, a sharp increase in unit price strongly drove the record.
News overview
According to an announcement by the Vietnam Coffee and Cocoa Association (Vicofa), in the 2024–2025 coffee export year the country exported more than 1.5 million tons ofCoffee Beans, achieving an export value of 8.4 billion dollars, up 55.5% year on year. Export volume rose only slightly, by 1.8%, but the average export price reaching 5,610 dollars per ton, up 52.7% year on year, drove the surge in value.
The top export destination is Europe (the EU), with Germany, Italy, and Spain the top three countries. Japan also ranks fourth (about 90,000 tons) and is an important importer of Vietnamese coffee. It makes sense that the presence of Vietnamese coffee seen in Japanese supermarkets and cafés grows year by year.
Vietnam was also certified as a "low-risk country" by the EU, and the share of EU-bound exports subject to inspection was cut to just 1%. This is the result of steady efforts to build traceability (introduced across more than 137,000 hectares), and it can be said that investment in quality control has borne fruit.
Meanwhile, industry figures also take a cautious view: "For the 2025–2026 crop, production is expected to rise 5 to 10%, so maintainingcoffee priceswill become difficult." Climate change and Brazil's harvest trends are also uncertain factors for the outlook.
Vietnamese readers' reactions
Here we present reactions within Vietnam to this record export performance.
"8.4 billion dollars is an unbelievable figure. As a coffee farmer, I'm proud." (Central Highlands, coffee farmer)
"The EU's low-risk certification is an amazing achievement. It was worth working on quality control." (agriculture-sector figure)
"I'm glad the unit price is rising, but I worry about prices from next year on. The market swings too wildly." (Dak Lak province, farmer)
"I'm happy Vietnamese coffee is being recognized worldwide. I want them to strengthen the specialty line even more." (Ho Chi Minh City, café owner)
"Exports are growing, but domesticVietnamese Coffeeprices are rising too, which is tough on ordinary people." (Ho Chi Minh City-based office worker)
Impact and key points for Japanese tourists
Japan is one of the main importers of Vietnamese coffee. Locally,Buon Ma Thuotis famous as a producing region for Vietnamese coffee, and farm tours are gaining popularity too.
Due to the impact of soaring export prices, local coffee prices are on a slightly upward trend, but compared to Japan they are still extremely reasonable. When choosinginstant coffeeas a travel souvenir, checking the origin and variety (Robustaor Arabica) adds to the fun of choosing.
Reference:Vietnam’s coffee exports reach a record high, yet questions loom over 2026（Tuổi Trẻ）
