Selected for National Geographic's "12 of the World's Best Food Experiences" wasVietnamese Coffeethe experience of brewing it. Traditional extraction using a phin filter, along with distinctive twists like egg coffee and salt coffee, earned high praise as "a local tradition that produces unforgettable flavors."
News overview
National Geographic carefully selected 12 food experiences from food cultures around the world under the theme of "traditions that enliven a place through the unforgettable flavors created by local experts." From Vietnam,the experience of brewing coffeewas chosen.
What drew particular attention wasHoi Anthe coffee experience around. Despite being one of the world's leading coffee producers, the history of Vietnam developing its own distinctive ways of drinking centered onRobustabecame the point of evaluation. Phin-filter dripping, the combination with condensed milk, and even creative twists like egg coffee and salt coffee are introduced as a uniqueness not found in other coffee cultures.
National Geographic's selection differs from a mere food ranking in that it values the worth of an "experience" tied to the land's culture and history. The significance of Vietnamese coffee being recognized by global media as a "cultural experience" rather than just a "drink" is considerable.
Vietnamese readers' reactions
In Vietnam, joy spread over the international recognition of its coffee culture.
- "As a Vietnamese, I'm proud. To think the cà phê sữa đá I drink every morning would be recognized by the world." (Male)
- "It's interesting that egg coffee and salt coffee are getting attention. Both only spread over the past 10 to 20 years." (Female)
- "Being chosen by Nat Geo is a big deal. I hope this brings even more tourists." (Male)
- "A new form of tourism—coffee tourism—is emerging. Da Lat and Buon Ma Thuot should draw attention too." (Female)
- "The phin filter culture is uniquely Vietnamese. Among all the drip methods in the world, it's the simplest and most beautiful." (Male)
Impact and key points for Japanese tourists
Join a coffee experience tour.Around Hoi An and Da Nang,cooking classesand similarly, workshops where you can learn how to brew coffee are increasing. From how to use a phin filter to how to choose beans, you can experience authentic techniques in one to two hours.
Visit a coffee-growing region.Da Latis one of Vietnam's leading coffee-growing regions, and plantation tours are popular. Arabica grown on highlands at an elevation of 1,500 meters is drawing attention from third-wave coffee fans in Japan as well.
For a souvenir, get a phin filter and beans.The phin filter, which can be bought at local supermarkets and markets for a few tens of thousands of dong (a few hundred yen), is a practicalSouvenirsthat lets you recreate the authentic taste even after returning home.
Reference:Pha cà phê ở Việt Nam vào top trải nghiệm ẩm thực thế giới, theo tạp chí Mỹ
