Food– category –

At the corner of Nguyễn Trãi Street in Ho Chi Minh City, an 81-year-old woman known as "Bà Hai" sells bánh mì. She attracted media attention for naturally conversing with foreign customers in English and French. While her language skills are the focus of the coverage, her long-standing morning preparation routine and her daily habit of remembering customers' preferences are also part of her story...

At 34 Hang Gai (Hang Gai) street in Hanoi's Old Quarter, lines of foreign tourists seeking freshly baked butter rolls continue day after day. In front of the shop selling this Malaysia-origin sweet bread, travelers line up walking the street with a piping-hot roll in hand. At an affordable 25,000 dong (about 143 yen) apiece...

A street stall selling dried squid fried with fish sauce, butter, and garlic — "Mực khô chiên nước mắm bơ tỏi" — on Nguyễn Du Street in District 1, Ho Chi Minh City has been attracting attention. The stall owner is Đào Hữu Thế, originally from Hue. He has been running the stall around the cathedral area since around 1997, and in recent years social media posts have led to queues forming...

"YAM – ChiangMai" in Da Lat is a two-in-one shop that's a café by day and a Thai restaurant by night. We introduce its Chiang Mai-style space and how to enjoy it, along with opening hours.

"Bánh tráng nhúng nước," in which rice paper is rehydrated with water and dipped in various sauces, spread on social media from early 2026. We explain how to make it and how Japanese people can enjoy it.

Saigon's popular Quan Bui had a soft opening of a mixed-dining complex on Vo Truong Toan street in Thao Dien, Thu Duc City. It's a new spot offering Vietnamese and Thai cuisine plus a café.

Ho Chi Minh's Japanese-affiliated café Kocha Matcha Spot rolled out a 2-liter matcha latte with 20 g of matcha at all stores. We introduce the new trend of sharing the giant 399,000-dong glass in a group.

Michelin Vietnam 2026 announced its Bib Gourmand in a way that passed over pho, banh cuon, and banh mi. We explain why a world-famous banh mi shop was left out, and the background.

The Facebook group cluster dedicated solely to discussing banh mi, "Vietnamese Banh Mi Appreciation Society," has topped 200,000 members. We introduce this Australia-born, world-scale fan culture that reviews on a five-point scale.

In TasteAtlas 2026's Top 100 noodle dishes in the world, Vietnam ranked second by country. Beef pho stood at world number one with a score of 4.5, and 18 regional noodle dishes made the ranking.