In 2026, foreign tourists visiting Vietnam recorded double-digit growth year on year, showing momentum approaching record-high levels. A virtuous cycle of a trinity—safety, visa easing, and the opening of new routes—is drawing travelers from around the world to Vietnam.
News overview
In early 2026, the number of foreign arrivals to Vietnam recorded a substantial increase year on year. The main source countries were Korea, China, and the US, and travelers from Europe were also on an upward trend.
Behind the surge in tourists is the brand image of "a safe and secure destination." It's especially highly rated by families, solo female travelers, and seniors who seek public safety and political stability, and Vietnam's relative appeal stands out amid growing global uncertainty.
Tailwinds also continue on the visa front: the permitted stay for the e-visa was extended to 90 days, and new visa-exempt countries were added. Direct flights to and from cities across Europe, the Americas, and Asia have also increased, and improvements in access have contributed to pushing up visitor numbers.
A shift from the traditional "budget travel for backpackers" to luxury resorts and experiential wellness travel is also pronounced. More affluent travelers are staying at Phu Quoc Island's eco-resorts andSapaboutique retreats in, and spending per traveler is also increasing.
Also drawing attention are the northern mountain areas such as Ha Giang Province. As a destination for environmentally conscious "responsible adventure travel,"HanoiandHo Chi Minh Cityit's growing in popularity as a third destination following
Vietnamese readers' reactions
Reactions within Vietnam to the tourism boom are varied.
"I'm glad there are more foreigners, but there's also the problem of Hoi An being too crowded. As a local resident, I have mixed feelings." (Hoi Anresident, in their 40s)
"The 90-day e-visa is really convenient. Long-staying foreigners are supporting the local economy." (a tourism-industry figure)
"I get why Korean tourists are the most numerous. Vietnam has long been a popular country with Koreans." (Hanoi resident, in their 20s)
"It's good economically that luxury resorts are increasing, but it's sad that they're becoming places ordinary Vietnamese people can't go." (Ho Chi Minh City resident, in their 30s)
"The tourist-targetingsense of pricesrises are terrible. Even local eateries have started charging foreigner prices." (Da Nangresident, in the foodservice business)
Impact and key points for Japanese tourists
Vietnam is seeing a surge of travelers in 2026. Popular spots in particular are expected to be crowded, so booking accommodation early and designing flexible plans are the key.
The benefit of the 90-day e-visa is significant for Japanese travelers too, and its use for long stays and "workations" that combine work with travel is also spreading. Grasping the tips for obtainingSIM cardon-site and forCurrency exchangewill let you enjoy a smooth trip.
the classicSouvenirsNot only choosing, but also venturing to still-uncrowded hidden-gem areas is one of the joys of Vietnam travel in 2026.
