Shopping — Travel Ideas– tax –

Ho Chi Minh City's "Omotesando", Thảo Điền, and Xuân Thủy street have been turning over fast in the past six months to a year. Local shops closing, Korean barbecue and craft beer moving in, and the hẻm alleys changing too

A guide to Vietnam's "select shop culture," where you can see the country's new-generation brands all in one place. It covers how small brands without their own storefronts share shelf space, the main spots in Hanoi and Ho Chi Minh City, and how to explore them as a traveler.

Decoding the reality of "Southeast Asia after K-pop," with Vietnam at the center. A report tracking the two-way flow: Korean brands expanding into Southeast Asia, the rise of Thai actors at FW26, and the "reverse current" of K-pop stars wearing Vietnamese brands.

Why does Vietnam's Gen Z choose unknown homegrown brands? Reading it from the consumer's side: values that pick affinity over name recognition, a buying style that goes straight from an SNS video to a purchase, and a longing for Korea coexisting with pride in their own country.

Why Vietnam's local apparel is so interesting right now. A report that reads "why now" through four backbones — the market's numbers, the tailwind of K-fashion, Gen Z's social-driven buying, and the D2C ecosystem — and introduces rising next-generation brands through case studies.

As Southeast Asia adds its presence to the Asian trends long led by K-POP, Vietnam's young apparel scene is on the rise. A report reading the underlying structure, with examples of five brands you can find at select shops in Hanoi.

Dolce & Gabbana’s First Vietnam Pop-Up at Ho Chi Minh City’s Rex Hotel | January 2017 (Correction: this 2017 event was mistakenly published as news from 2026) Italian luxury fashion brand Dolce & Gabbana...

A complete guide to Vietnam's basket bags and plastic baskets from a resident's perspective. Covers famous brands like MONET, HANA, and Saigon Swagger, three shops on Hanoi's Hang Chieu Street, price ranges by size, and Japanese online shopping routes.

“Marou” is a bean-to-bar chocolate brand that takes Vietnamese cacao all the way to a finished bar in-house. Its café arm is Maison Marou. Peering through glass into the chocolate-making workshop, you can savor rich hot chocolate and pastries ...

Eight of Vietnam's specialty products have been officially certified as "Asia Records" by the Asia Record Organization. With traditional specialties representing each region receiving international recognition, voices of pride are spreading within Vietnam. For Japanese tourists too, souvenir...