Thanh Ha Pottery Village, near Hoi An, is a pottery-making village with a history of approximately 500 years. In 2025, it received more than 251,000 visitors, of whom approximately 224,000 were foreign nationals. That works out to roughly 89%, which does not match the "95%" figure that appeared in an earlier version of this article; the text has been corrected based on the official announced figures.
From 674 visitors to more than 250,000
In 2001, the village received 674 visitors, but by 2025 that number had grown to more than 251,000. The village was recognized by the Ministry of Culture, Sports and Tourism that year as an "Outstanding Community Tourism Destination," with its approach of combining tourism and the passing down of craft traditions receiving praise. Rather than simply being a place to buy finished goods, the village's appeal—distinct from sightseeing in the Old Town—lies in the opportunity to observe artisans at work and experience village life.
| Item | What we could confirm |
|---|---|
| Visitors in 2025 | More than 251,000 visitors |
| Of which foreign visitors | Approximately 224,000 (approximately 89%) foreign visitors |
| Visitors in 2001 | 674 people |
| History | Approximately 500 years of history |
| Characteristics | Watching artisans, pottery-making experiences, and purchasing ceramics |
Thanh Ha today: more than just unglazed earthenware
Alongside the simple unglazed earthenware that has long been used as everyday household items, younger artisans in the village are also experimenting with glazes and new colors in their pottery. What matters is that the village is not merely preserving tradition but updating it into products that actually sell. When visitors spend money through experience fees and purchases, it also helps support the artisans in continuing their work.
How to approach a visit and what to keep in mind
If you have limited time, watching artisan demonstrations and choosing small items will give you a clear sense of what makes the village distinctive; if you have more time, adding a hands-on forming experience deepens that understanding. Works that require firing may not be available to take home on the spot, so confirm in advance how many days it takes to complete and how you can receive the finished piece. If you plan to bring fragile ceramics back to Japan, it is worth asking the shop about packaging as well.
Note that Thanh Ha Pottery Village and "Thanh Ha Terracotta Park" are located in the same area but are separate as visitor facilities. If you plan to visit the park, check opening hours and admission fees on the official website. Deciding in advance whether you want to see craftspeople at work or take your time viewing an exhibition will help you make the most of limited travel time.
Related reading:
・The artisan who created Hoi An's "folding lantern"
・Hoi An Lantern Festival 2026
Source:Da Nang City official portal、Thanh Ha Terracotta Park
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