Hoi An, known for its yellow-walled merchant houses and lanterns, has been featured in Time Out's "51 Most Beautiful Places to Travel in 2026." It has also been listed first among Vietnam's "Most Welcoming Destinations" in the Booking.com Traveller Review Awards 2026. However, rankings like these are most useful for travel planning when their meaning is read correctly.
What "Beautiful" and "Welcoming" Actually Measure
In Time Out's feature, Hoi An's historic streetscape, yellow exterior walls, and food culture are highlighted as the town's attractions. The Booking.com rating, on the other hand, is not a direct survey ranking of how friendly residents are. It is based on criteria such as the proportion of eligible accommodations in a given area that received a Traveller Review Award.
| Rating | What Can Be Taken from This |
|---|---|
| Time Out | Recognition as a destination offering scenic and cultural experiences |
| Booking.com | The spread of highly rated accommodations |
| Points to note | Not a ranking measuring the character of residents as a whole |
The Appeal Goes Beyond the Lanterns at Night
The Old Town at night is impressive, but focusing only on that time of day can leave you simply walking along crowded streets. In the morning, before shops open, you can sense the buildings and the rhythms of daily life; during the day, you can take your time examining the details of assembly halls and old merchant houses. Venturing to nearby areas such as Thanh Ha Pottery Village also brings you into contact with the craftsmanship that has long supported the Old Town.
An Itinerary to Avoid the Crowds
Day-trippers also increase from late afternoon into the evening. Staying near the Old Town and splitting your walks between morning and evening means you don't have to try to see everything at once. During the rainy season, water levels and road conditions can change quickly, so check the weather. For lantern floating and other experience services, it is reassuring to confirm the price and what is included before you begin.
Summary
Rankings can serve as an introduction to Hoi An, but a high ranking does not in itself guarantee a satisfying trip. Choosing the morning quiet, the play of light and shadow on the buildings, the food, and the crafts at your own pace is the best way to experience this small ancient town.
Related reading:
・Thanh Ha Pottery Village
・Travel Information for Quy Nhon
・Itineraries During the Extreme Heat Season
Source:Việt Nam News／Booking.com (Rating Methodology)
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