A central coastal townQuy Nhonhas been named one of the world's top 25 in Lonely Planet's "Best in Travel 2026." It is the only Vietnamese entry, alongside the likes of Brazil, Mexico, and Ireland. Known as the "jade of the central region," the town earned its place thanks to the untouched nature of Ky Co and Eo Gio and its distinctive seafood culture. It was singled out as worth visiting for the seafood alone.
What "the jade of the central region" means
Quy Nhon (Gia Lai Province) is known for its curving white-sand beaches, crystal-clear water, and rugged reefs like Eo Gio, Ky Co, and Hon Kho. It has emerged as the "next destination" for travelers seeking a quiet seaside away from the bustle of more touristy towns.
| Item | Details |
|---|---|
| Selection | One of the world's top 25 in Lonely Planet's "Best in Travel 2026" |
| Positioning | The only Vietnamese entry |
| Appeal | The nature of Ky Co, Eo Gio, and Hon Kho, plus seafood |
| Recommended | Ideal for "coastal adventure and seafood" |
What the selection means
Lonely Planet says it recognized places that combine strong local character with tourism resilience. Quy Nhon's selection is also proof that Vietnam's tourism is diversifying beyond big cities and famous beaches. With Da Nang and Nha Trang growing crowded, attention is turning to "seaside spots not yet well known."
Background: Tourism demand spreads out
As Vietnam welcomes record visitor numbers in 2026, congestion at the usual spots has become a challenge. The rise of emerging destinations like Quy Nhon and Ly Son Island is the flip side of that. Selection for a global list accelerates this flow toward the "next places."
Impact on readers
Now, before its profile rises, is a good chance to enjoy an uncrowded seaside. There are fewer people than in Da Nang or Nha Trang, and seafood prices are reasonable. If you want a quiet beach trip, it is worth considering. "Now," before access improves, is the sweet spot.
Summary
Quy Nhon, the only Vietnamese entry among the world's top 25. "Now," before the spotlight arrives, is exactly when you can savor its calm. It is the central region's answer for travelers weary of the crowds.
Related reading:
・Hoi An named one of the 51 most beautiful cities in the world
・Hanoi hits 41.1°C in a heat wave, and tourists head for the highlands and outlying islands
・Vietnam's international tourists reach 10.6 million in five months
Source:Việt Nam News
