News– archive –

Vietnam's beverage chain market has surpassed 1.3 billion dollars (about 200 billion yen), growing into Southeast Asia's third-largest. While domestic brands such as Highlands Coffee and Phuc Long surge, overseas chains have withdrawn one after another. Along with local reactions, café choices for Japanese travelers...

Eight of Vietnam's specialty products have been officially certified as "Asia Records" by the Asia Record Organization. With traditional specialties representing each region receiving international recognition, voices of pride are spreading within Vietnam. For Japanese tourists too, souvenir...

Thailand's largest coffee chain, "Café Amazon," closed all its stores in Vietnam on November 18, 2025, ending its roughly five-year challenge in the Vietnamese market. Why couldn't a giant chain with over 4,000 stores across Southeast Asia win in Vietnam...