Buon Ma Thuot– tax –

On March 27-28, 2026, green Robusta bean prices fell sharply all at once across all four provinces of Vietnam's main coffee-growing region, the Central Highlands (Tay Nguyen). Dak Lak and Gia Lai provinces recorded 92,500 VND/kg, down 700 VND/kg from the previous day, sharply cutting the level from the 94,000 VND/kg range in mid-month...

Vietnam's flagship coffee chain, Trung Nguyen Legend, opened its 10th store in Houston, Texas, in the first quarter of 2026, accelerating an overseas expansion aiming for 3,000 stores worldwide. Japan is also a candidate for the next market to enter, and from Vietnam...

In the 2024-2025 coffee export year, Vietnam's coffee export value finally broke the 8.4 billion dollar (about 1.2 trillion yen) mark. A slight increase in export volume, plus a sharp rise in unit prices, powerfully drove the record. News summary: The Vietnam Coffee-Cocoa Association (Vico...

On March 20, 2026, the domestic wholesale price of Vietnamese Robusta coffee beans rose for the fourth straight day, reaching 93,500 dong (about 550 yen) per kg in Dak Lak and Gia Lai provinces. Farmers, saying "the price will still rise," won't let go of their stock and are deliberately limiting shipments to the market. The news...

Dang Le Nguyen Vu, founder of Trung Nguyen Legend, opened a new café in Texas. As the overseas expansion of Vietnamese coffee accelerates, it draws attention as a full-scale entry into America, the world's largest coffee-consuming nation. News summary: In March 2026...

A Vietnamese coffee-brewing experience was selected for U.S. National Geographic's "12 of the World's Food Experiences." Its traditional extraction using a phin filter, along with unique twists like egg coffee and salt coffee, was highly praised as "a local tradition that produces unforgettable flavor"...

Trung Nguyên Legend is a café chain that represents Vietnam. Born in Vietnam's Central Highlands, the café has now expanded not only within Vietnam but around the world. I'd love to visit a Vietnamese original café chain. When you feel that way...

If you'd like to learn more about Vietnam's cafés, be sure to also check out King Coffee's gallery page. A global brand born from an offshoot of the coffee kingdom: Vietnam's coffee industry has a dramatic story. At its center is King Coffee...

If you'd like to see more photos of this café, please check the café directory page for Trung Nguyen E-Coffee. The franchise version of the Vietnamese coffee giant. You cannot tell the history of Vietnamese coffee without the name Trung Nguyen. Since 1996...

In a hushed space lined with calligraphy, paintings, and tea ware, you wait for coffee dripping one drop at a time from a phin (Vietnamese-style filter) — Trung Nguyên Legend is a flagship culture-driven café from Vietnam’s largest coffee brand. From a cup made by traditional methods to a world ...