Trung Nguyên Legendは、カフェ店舗だけでなく、G7インスタントや挽き豆まで広く展開するベトナム発のコーヒーブランドです。
公式沿革では1996年にバンメトートで創業し、2026年に30周年を迎えました。100か国以上での「ブランド・商品展開」と、カフェ店舗数は別の数字なので混同しません。
Vietnam travelerベトナム発ブランドの店では、何を選べば違いが分かりますか。
店ならフィンコーヒー、スーパーなら3in1・ブラック・挽き豆を比べると違いが見えます。
「本格」を決めつけず、甘さ、豆、抽出方法を確認して選びましょう。
What is Trung Nguyen Legend? Three features
It began in the coffee capital "Buon Ma Thuot"
Trung Nguyen Legend began in 1996 in Buon Ma Thuột, a coffee-producing region in Vietnam's Central Highlands.
It then opened its first directly run café in Ho Chi Minh City in 1998, switching to a business model that delivers coffee directly to consumers. Beyond cafés, it puts effort into selling products such as instant coffee, and it has become a coffee staple you're sure to spot at local supermarkets.
公式は2026年に100か国以上での展開を案内していますが、これは商品流通や各種店舗モデルを含む表現です。「海外を含め1,000カフェ」とは確認できないため、訪問先は公式アプリや店舗案内で個別に確かめます。
Carefully selected coffee beans
Trung Nguyen's signature coffee beans are the "Sang tao (Creation)" series.Sang Taoは番号や商品ごとに配合・焙煎・風味が異なります。ジャコウネコ由来をうたう商品は、希少性だけでなく原材料表示、真正性、飼育動物の福祉まで確認し、価格だけで品質を判断しないでください。
Inside the stores there's Vietnamese coffee served by phin drip, and the jet-black phin is striking.
フィンコーヒーは深煎りや抽出時間によって苦みが強く出ます。最初にブラックを少量飲み、練乳や氷を後から足すと自分の好みに調整しやすくなります。
価格は商品、店舗、体験型メニューで変わります。旧記事の50,000〜100,000VNDは固定相場として使わず、店頭のVND価格を確認してください。
There are also matcha lattes and juices, so even those who dislike coffee can drop in easily.
A calm interior
店舗の広さ、清潔さ、混雑は支店ごとに異なります。チェーン名だけで一律に安心と判断せず、入店時に席や設備を確認してください。
書籍や木製家具を配した店舗もありますが、全店が同じ「図書館」型ではありません。2026年にはホーチミン中心部に三つのコーヒー文明を掲げる新しい体験型店舗も開業しており、支店ごとに目的を分けます。
Recommended Trung Nguyen Legend instant coffee
You'll also spot Trung Nguyen Legend's coffee at supermarkets.
インスタントは配りやすい一方、3in1は砂糖・クリーマー入り、ブラックは無糖など中身が違います。贈る相手の甘さの好みと原材料を見て選んでください。
Here we introduce coffee beans and instant coffee you can buy at supermarkets as well.
Trung Nguyen Legend drip-pack coffee
A fragrant drip-pack coffee with little acidity.
It's richer than Japanese drip-pack coffee, making it perfect when you want to wake up in the morning.
At about 150,000 VND (about 900 yen) the price is on the higher side, but with 10 packs inside it's handy as a handout souvenir.
Sang Taoseries
The "Sang Tao" series, a coffee that represents Trung Nguyen Legend, can be bought not only at cafés but also at large supermarkets.
The price is 85,000–185,000 VND (about 510–1,110 yen), varying by the bean blend.
G7 3in1
Even among Trung Nguyen Legend's brands, "G7" is a low-priced instant coffee familiar even to Japanese residents.
"3in1" is an instant coffee that contains coffee, milk, and sugar together. Richer than Japanese instant coffee, it's a handy drink for breaks or when you want a power charge.
G7 Black Coffee
G7's black coffee has solid richness—a handy way to enjoy coffee when you're busy.
It's recommended for those who want a rich flavor even in instant coffee, or who want to buy authentic coffee at an affordable price as a handout souvenir.
A Trung Nguyen Legend guide for Japanese tourists
How to find a store
It has outlets in the downtown areas and shopping malls of major cities such as Ho Chi Minh City, Hanoi, and Da Nang. Search "Trung Nguyên Legend" on Google Maps and you'll find your nearest store right away.
Ordering tips
The menu is basically written in both Vietnamese and English. Many stores have picture menus, so even if you're unsure about the language, pointing to order is no problem.
Estimated time to stay
If you order a phin drip, extraction takes 5–10 minutes, so it's reassuring to allow at least 30 minutes. Wi-Fi is available too, making it handy as a rest base or workspace between sightseeing.
店とスーパーで選び方を変える
- 店：フィン、練乳、氷を別々に調整して味を見る
- 3in1：砂糖・クリーマー・1袋量を確認する
- ブラック：無糖か、香料入りかを原材料で見る
- 挽き豆：フィン向けの挽き目と焙煎日を確認する
- 希少品：由来・真正性・動物福祉を価格より優先する
同じブランドでも、店の一杯と市販品は別の選択です。試飲できるなら味を確かめ、できない場合は小容量から買うほうが失敗を減らせます。
Summary
Trung Nguyen Legend is a place where you can casually experience Vietnam's coffee culture. Starting from a small roastery in Buon Ma Thuot, the café has spread to more than 60 countries and become a coffee brand that represents Vietnam.
Time spent watching coffee slowly drip from a phin in a weighty, library-like space will surely become a memory of your Vietnam trip.
Be sure to visit during your Vietnam travels.
For recommended cafés in Hanoi, Da Nang, and Ho Chi Minh City, please refer to the articles below!
