Sustainable– tax –

「K-POPの次は東南アジア」の実態を、ベトナムを軸に読み解く。韓国ブランドの東南ア進出、FW26でのタイ俳優の台頭、そしてK-POPスターがベトナムのブランドを着る「逆流」まで、双方向の流れを追うレポート。

ベトナムのZ世代はなぜ無名の自国ブランドを選ぶのか。知名度より共感で選ぶ価値観、SNSの動画から即購入する買い方、韓国への憧れと自国プライドの同居を、消費する側から読み解く。

ベトナムのローカルアパレルがなぜ今おもしろいのか。市場の数字、K-fashionの追い風、Z世代のSNS購買、D2C生態系という4つの背骨で「なぜ今か」を読み解き、伸びる新世代ブランドを事例で紹介するレポート。

K-POPが主導してきたアジアのトレンドに東南アジアの存在感が加わるいま、ベトナムの若手アパレルが台頭している。背景の構造と、ハノイのセレクトショップで出会える5ブランドを事例で読むレポート。

Trinh Thi Kim Oanh (33), who earned an MBA in Ho Chi Minh City, took over the only remaining sugarcane-sugar workshop in Thien Do hamlet, Binh Son commune, Quang Ngai province. Refining it through 3–4 hours of filtering into an “amber-colored clear syrup,” she won OCOP three stars.

A new 1,400-square-meter park opens in Thu Duc District, Ho Chi Minh City | Vacant lot greened in just 30 days. On April 24, 2026, in the Tang Nhon Phu area (Tang Nhon Phu Ward) of Thu Duc District, Ho Chi Minh City, a new 1,400-square-meter park officially opened. Le Van Vie street (Le Van Vie...

For three days from March 13 to 15, 2026, the "Hanoi Tourism Festival 2026" was held at Thong Nhat Park in Hanoi, Vietnam's capital. The theme was "Hanoi — Green Tourism, Digital Experience." About 100 booths were divided into six zones, spanning cutting-edge technology to traditional culture, Hanoi...

On March 26, 2026, the “Global Coffee Alliance (GCA),” led by Vietnamese coffee giant TNI King Coffee, was officially launched in Hanoi. Declared at the International Coffee Conference 2026, attended by diplomatic missions from 19 countries worldwide, this alliance is a coffee-production...

In the 2024-2025 coffee export year, Vietnam's coffee export value finally broke the 8.4 billion dollar (about 1.2 trillion yen) mark. A slight increase in export volume, plus a sharp rise in unit prices, powerfully drove the record. News summary: The Vietnam Coffee-Cocoa Association (Vico...

We explain what the "Coffee 2050 problem" is. This article introduces the impact of climate change on coffee-growing regions, the background to declining production, efforts toward sustainable cultivation, and the choices we can make.