In a shop arranged in green and gold, savor the "golden lotus tea" cloaked in the scent of lotus — Phuc Long is a long-established brand that, while calling itself a coffee chain, has been passed down as one where "the tea is delicious." A history of over half a century, starting from tea-leaf sales, shows in the depth of each cup's blend.
| Genre | Tea |
|---|---|
| Founded | 1968 (Bao Loc, Lam Dong province) |
| Origin | Bao Loc, Lam Dong province, Vietnam |
| Coverage area | Ho Chi Minh City・Hanoi・Da Nang・Hai Phong・Can Tho |
| Number of locations | 200店舗超 |
| Signature menu | Golden lotus tea and Phin Sữa Đá are the standard signature menu |
| Official site | https://phuclong.com.vn/ |
What is Phuc Long | a "coffee shop whose signature is tea" grown from a tea-leaf merchant
The founding story
Phuc Long is one of the country's oldest tea and coffee specialty brands, founded in 1968 in Bao Loc, Lam Dong province, in Vietnam's Central Highlands. It started with sales of tea leaves and roasted coffee beans, and the blending technique cultivated rooted in the growing region remains the core of its signature menu today. In the 1980s it set up a retail shop in Saigon and was long cherished as a shop for packaged tea leaves.
It began full-fledged expansion as a café chain in 2012. Being able to savor in-store the tea quality honed in its tea-merchant days won a reputation, establishing its unique position of "a coffee chain, yet the tea is delicious." In 2021 the major Masan Group took a capital stake and subsequently acquired a majority of shares. The pace of store openings accelerated all at once.
Why it's supported by tea lovers
Phuc Long's appeal lies in the tea quality cultivated over more than half a century as a tea merchant. Its unique blends, layering the scent of lotus or peach over a green-tea base, stand out for their balance of aroma and sweetness even among the light, delicate Vietnamese teas. Though it's a coffee shop, many customers come for the tea.
Since coming under the Masan Group, small kiosk-type stores called "Phuc Long Kiosk," attached inside the group's supermarket "WinMart," have surged. With the ease of picking up its famous tea while out shopping, it broadened its everyday customer base all at once.
Phuc Long Coffee & Tea's signature menu and flavors
The signature is the tea line, but Vietnamese-style coffee is also on offer. The prices center in the few-hundred-yen range, and the retail of tea leaves and tea bags is well stocked too.
Golden lotus tea (Tra Sen Vang)
The cup symbolizing Phuc Long. In a unique blend layering the sweetness of lotus-flower nectar and a citrus flavor over Vietnamese green tea, the crisp astringency of green tea and the gorgeous scent of lotus rise at once. It has sweetness yet a light finish, easy to drink even in the midday heat. It's the standard that tea lovers name first as a "Vietnam-like cup."
Ca Phe Sua Da (Cà Phê Sữa Đá)
Iced coffee with condensed milk, the royal road of Vietnamese coffee. Though a tea-merchant-derived brand, the coffee's finish is high too, and many customers order it alongside the tea line.
Other popular drinks
| Drink | Characteristics |
|---|---|
| Peach Tea (Trà Đào) | A fruit-tea drink with the refreshing sweetness of peach |
| Phuc Long milk tea (Tra Sua Phuc Long) | Milk tea using its prized tea leaves. The tea flavor is strong |
| Coffee (Cà Phê) | Vietnamese-style coffee you can choose to taste — with condensed milk, low sweetness, and more |
Cups that win over reviewers
We have rounded up the well-reviewed items that come up again and again in travel and food-site reviews (focusing on dishes praised across multiple reviews).
| Menu | Why reviewers rate it |
|---|---|
| Peach Tea (Trà Đào) | Strong in tea flavor and fruity, praised in many reviews as the town's best peach tea |
| Oolong milk tea (Tra Sua Oolong) | A signature product using tea leaves from Bao Loc, Lam Dong, well received in word of mouth as comparable to Koi and Gong cha |
| Iced milk tea in general | Repeatedly praised in traveler reviews for a solid tea flavor and good balance with the milk |
Phuc Long Coffee & Tea's store network and recommended ways to drop by
Scale and coverage area
ホーチミンとハノイを中心に、ダナン・ハイフォン・カントーといった主要都市にも展開し、現在200店舗を超える規模。空港やモール内にも入っており、移動の合間に立ち寄りやすい。
Since coming under the Masan Group, kiosk-type "Phuc Long Kiosk" stores attached to the supermarket "WinMart" have surged. With the ease of casually picking up its famous tea while out shopping, it has broadened its opening areas all at once.
Main cities where you can enjoy this store:Ho Chi Minh City・Hanoi・Da Nang・Hai Phong・Can Tho. You can check each city's tourist information from its city page.
Stores easy to visit while sightseeing
Street-level stores in central areas like District 1 and District 3 of Ho Chi Minh City ride the sightseeing flow and are easy to drop by. Kiosk-type stores attached to WinMart, being small, have short wait times and are convenient when you want to try the famous tea while out shopping.
The atmosphere inside Phuc Long Coffee & Tea and how to spend time there
Features of the interior and design
It's characterized by a classical, elegant interior based on green and gold. The calm coloring befitting a tea brand and the comfort of a modern café are both achieved. Displays of tea leaves and tea bags are lined up, and being able to compare the retail on the spot is an appeal too.
Meanwhile, the kiosk-type stores attached to WinMart have a compact, practical build. Choose the street-level store to spend time carefully, or the kiosk for a quick drop-in, to use them to suit your purpose.
Wi-Fi, power outlets, and how easy it is to linger
Many street-level stores have Wi-Fi and power outlets, usable for work or meetings too. However, kiosk-type stores have few seats and suit short stays, so if you want to linger, choosing a street-level store is good.
Phuc Long Coffee & Tea's price guide and payment
| Menu | Price guide |
|---|---|
| Golden lotus tea | 50,000–65,000 dong (about 340–450 yen) |
| Coffee drinks | 40,000 to 60,000 dong (about 280 to 410 yen) |
| Box of 20 tea bags | 100,000–200,000 dong (about 700–1,400 yen) |
At a few hundred yen a cup, it's affordable and cheaper than Japanese cafés. Payment is by cash, and depending on the store, QR payment or card is accepted. At WinMart-attached stores, being able to check out together with your shopping is convenient too.
Prices can change by store and season. Check the latest at the counter or on the official menu.
Phuc Long Coffee & Tea's takeaway and souvenirs
The packaged tea leaves and tea bags you can buy in-store are highly popular as souvenirs. The signature golden lotus tea's tea bags come in boxes of 20 to 30, some in an affordable price range, suited as giveaway souvenirs for family and friends. You can choose after comparing the actual items on display.
Phuc Long Coffee & Tea's map, access, and ordering tips
Centered on Ho Chi Minh City, it has stores in the downtowns of each city, a tea-line chain easy for tourists to enter too.
Vietnamese phrases for ordering
Here are the basic phrases that come in handy locally. Pointing works, but adding a word makes ordering smoother.
| Vietnamese | Meaning |
|---|---|
| Cho tôi một … | One [drink], please |
| nóng / đá | Hot / iced |
| ít đường | Less sweet |
| không đường | No sugar |
| ít đá | Less ice |
| mang đi | Takeout |
| ở đây | For here |
| tính tiền | The check, please |
| trân châu | Add tapioca |
You can check the latest menu, prices, hours, and store listOfficial sitehere.
What to know before visiting Phuc Long Coffee & Tea
How to enjoy it smartly
If you want to be sure of a seat, avoid the crowd-prone weekend afternoons and target weekday midday or right after opening. Kiosk-type stores attached to WinMart have short wait times and are convenient when you want to quickly try the famous tea while out shopping.
Order in the sequence of first the signature golden lotus tea, then, if you're a coffee lover, ca phe sua da, and you can savor Phuc Long's two headline offerings at once.
Points to note
The tea line often has solid sweetness, so if you want it restrained, telling them "less sweet" when ordering is good. Since cold drinks are the mainstay, you can also choose hot depending on your condition or preference.
Street-level stores and kiosk-type stores differ in menu, seat count, and hours. Choosing the store type by whether you'll spend time carefully or drop in quickly leaves little room for disappointment.
📖 For Phuc Long Coffee & Tea's history and background and how to enjoy it, see the reading column "Learn more about Phuc Long Coffee & Tea.”
🗺️ If you also want to compare it with other cafés,Vietnam's 30 Popular Cafés: A Thorough Comparison Guidelets you browse from a single list.
Frequently asked questions
- What kind of brand is Phuc Long?
-
One of Vietnam's oldest tea and coffee specialty brands, founded in 1968 in Bao Loc, Lam Dong province. Starting from tea-leaf sales, it's known for its unique position of "a coffee chain, yet the tea is delicious."
- What's the most popular menu item?
-
Golden lotus tea (Tra Sen Vang), layering the sweetness of lotus nectar and a citrus scent over green tea. A distinctive cup where you can enjoy crisp astringency and the scent of lotus at once.
- What is the WinMart kiosk store?
-
A small store attached inside the supermarket "WinMart" under the parent Masan Group. You can casually try the famous tea while out shopping, with short wait times too.
- Can you buy souvenirs?
-
It sells packaged tea leaves and tea bags in-store. The signature golden lotus tea's tea bags suit giveaway souvenirs, and you can compare them on display to choose.
- Which cities is it in?
-
Centered on Ho Chi Minh City and Hanoi, expanded to major cities like Da Nang, Hai Phong, and Can Tho. Also found at airports, malls, and WinMart-attached stores.
