On March 20, 2026, VietnameseRobustadomestic wholesale prices for coffee beans rose for four straight days, reaching 93,500 dong (about 550 yen) per kilogram in Dak Lak and Gia Lai provinces. Saying "prices will still rise," farmers are holding onto their stocks and deliberately restricting shipments to the market.
News overview
中部高原地帯（セントラルハイランズ）の主要産地4省の価格は以下の通り。ダクラク・ジャライ省が93,500ドン/kg（前日比+1,000ドン）、ダクノン省が93,500ドン/kg（前日比+800ドン）、ラムドン省が92,300ドン/kg（同+800ドン）。国際市場ではロンドンICE先物（2026年7月限）が1トン当たり3,669米ドル（前日比+2.51%）まで上昇した。
There are compound factors behind the price rise. Dutch agricultural bank Rabobank analyzes that "farmers' selling pace is slow, and traders wary of logistics risk from the Middle East situation are restricting export volumes" as supporting prices. Flood damage, farmland sales, and rising labor costs in the Central Highlands are squeezing production capacity, and international agricultural media reported that "Vietnam'sVietnamese Coffee生産混乱が世界市場を直撃する」と報じた。ベトナムは年間約170万〜180万トンを生産する世界第2位のコーヒー大国で、世界のロブスタ供給の40%以上を担う。2025年のコーヒー輸出額は89.2億ドル（前年比+58.8%）と記録的水準だった。
Vietnamese readers' reactions
Voices from both producers and consumers have gathered on agricultural media and social media.
- "High prices have finally continued. I won't sell until I've made back last year's losses." (a coffee farmer in Dak Lak Province)
- "Both fertilizer and labor costs are rising, so even if I sell high, the money left in hand is less than you'd imagine." (a farmer in Gia Lai Province)
- "The cooperative says 'sell in small lots,' but I understand the feeling of wanting to sell it all high at once." (a local buyer)
- "Café drink prices have crept up too. This might be an era where you can no longer drink a cup for under 35,000 dong." (an office worker living in Ho Chi Minh City)
Impact and key points for Japanese tourists
The surge in coffee-bean prices is spreading to café drink prices too, and thesense of pricestravelers feel in Vietnam is changing. In more areas, cà phê sữa đá that could be drunk for 20,000-25,000 dong a cup a few years ago is now 30,000-40,000 dong. Even so, compared to Japan it's plenty reasonable.
Souvenir prices for coffee beans are also on an upward trend. In the producing region,Buon Ma Thuotthere are also farm direct-sales spots where you can get good-quality beans at a bargain, cutting out the middle costs.instant coffeeYou can buy it at the airport too, but it may be wise to get hold of it early, before prices go up.
Reference:Giá cà phê hôm nay 20/3: Tiếp tục tăng mạnh khi nông dân giữ hàng – VietnamBiz
