From March 13 to 15, 2026,Hanoithe "Hanoi Tourism Festival 2026" was held at Thong Nhat Park, drawing about 80,000 visitors in just three days. Under the theme "Green Tourism and Digital Experiences," VR and AI experiences and cultural booths lined up, showing great excitement centered on young people.
News overview
The Hanoi Tourism Festival is one of Vietnam's largest tourism events, hosted every year by the Hanoi Department of Tourism. The 2026 edition had about 100 booths exhibiting at Thong Nhat Park, gathering ecotourism, digital innovation, regional cuisines from across Vietnam, and traditional-craft experiences in one place. In the highlight "Technology Space," you could experience VR 360-degree virtual tours and robot concierges, and the unique setup of touring domestic and overseas destinations through a screen was popular.
ハノイ市観光局の副局長グエン・チャン・クアン氏は「ベトナム全国で2026年に国際観光客2,500万人を迎えるという目標に向け、今回のフェスティバルは重要な弾みになった」と述べた。ハノイはトリップアドバイザーのグローバルアワードで「グルメ・文化・ソロトラベル・トップデスティネーション」の4部門を同時受賞しており、世界からの注目度は高まる一方だ。
Vietnamese readers' reactions
On Vietnamese news sites and youth media, many comments from young people who took part in the festival were shared.
- "Being able to virtually travel to Da Lat and Ha Long Bay with the VR experience is the best! It made me want to actually go." (woman in her 20s, Hanoi resident)
- "There were lots of photo spots that feel very Hanoi, and I could enjoy a whole day with friends. I want them to keep it going longer." (male university student)
- "It's a shame it's only three days. If they held it on the last weekend of every month, it'd become a Hanoi staple spot." (woman in her 20s, office worker)
- "When I spoke to the robot concierge, it gave me tourist guidance in English. I was impressed by a design kind to foreign tourists too." (male high school student)
- "The exhibit of regional traditional costumes was rich, and I could rediscover Vietnam's diverse culture anew." (businessman in his 30s)
Impact and key points for Japanese tourists
Cultural events like this festival are appealing content for foreign tourists traveling to Hanoi too. This run has already ended, but the Hanoi Department of Tourism regularly plans similar events, so on your next trip to Vietnam it's worth checking the event calendar.
Vietnam'sEgg coffeeHanoi's café culture, known as the birthplace of it, is also something we hope you enjoy. When you're at a loss over choosingSouvenirsfor your trip, regional-specialty booths are often exhibited at festival venues too. For internet access on the ground,SIM cardpreparing one in advance is convenient.
Reference:Ấn tượng khó phai Lễ hội Du lịch Hà Nội 2026 – Tiền Phong
