Starbucks– tag –

Starbucks opened its first alley store in Ho Chi Minh City on September 8 — Vietnam's first Signing Store, with half the staff deaf or hard of hearing. A look at hem café culture, employment for people with disabilities, and what it suggests for Japan.

On March 14, 2026, Asia's highest Starbucks opened at the mountain resort of Sa Pa in northern Vietnam. Located at 3,063 m above sea level near the summit of Fansipan (3,147 m), the store is directly connected to the cable car arrival station at Sun World Fansipan Legend, known as "Sun Mai" (S...

On Fansipan Mountain in Sa Pa, northwestern Vietnam, the highest-altitude Starbucks in Asia has opened. At 3,063 meters, attached to the cable-car station at the peak known as the "Roof of Indochina," you can enjoy coffee while gazing at a sea of clouds. News summary: Starba...

Starbucks is everywhere in the world, but Vietnam's Starbucks offers limited menu items and local goods you won't find in Japan. From twists on traditional Vietnamese coffee to tumblers and mugs that make great travel keepsakes, the enjoyment of Vietnam's Starbucks...

Why is Starbucks struggling in Vietnam, a coffee powerhouse? We explain the reasons through Vietnam's distinctive coffee culture and market structure, including a Robusta-centered palate, price gaps, and the strength of local chains.