In TripAdvisor's 2026 global top 25 trends, Vietnam'sQuy Nhonranked an impressive 4th. Furthermore, on March 28 the opening ceremony of "Vietnam National Tourism Year 2026" is set to be held in Gia Lai Province, sharply raising international attention on Vietnam's central-to-highland region.
News overview
TripAdvisor's "Best of the Best Trending Destinations" award is given to destinations whose review ratings surged over the year, from among more than 8 million tourist spots and facilities listed on the site. Winning is the highest-tier recognition, awarded to fewer than 1% of all listings. Of Quy Nhon, it was praised that "while only about an hour by plane fromHo Chi Minh City, you can enjoy some of Vietnam's most beautiful beaches without the crowds," giving its appeal as a tranquil beach resort worldwide recognition.
3月28日にジャライ省で開幕する「ベトナム国家観光年2026」は、244件のイベントが全国規模で展開される大型観光プロモーションだ。ジャライ省は「山と海を結ぶ旅」をコンセプトに掲げ、観光局は2026年に観光客（国内外合計）1,500万人・観光収入35兆ドン（約2,100億円）という目標を設定している。クイニョンはASEANクリーンツーリズム都市2026にも認定済みで、ロンリープラネットのグローバル25選にも選出された実績を持つ。
Vietnamese readers' reactions
After TripAdvisor's ranking was announced, comments from locals and travelers flooded social media and news comment sections.
- "Quy Nhon's beach is No. 4 in the world! As a local, I'm proud. But I also worry it'll get too crowded with tourists." (Woman living in Quy Nhon)
- "I always knew how good Quy Nhon is. I'm glad I got to go before it gets too crowded. Ky Co Beach really is paradise." (Man in his 20s living in Ho Chi Minh City)
- "There are as many as 244 events for Gia Lai's tourism year. You can also experience the ethnic minority cultures of the highlands, so I want many foreigners to come." (Gia Lai Province tourism operator)
- "With prices set to rise once National Tourism Year opens, I'm planning to go during April." (Family living in Hanoi)
Impact and key points for Japanese tourists
Compared with Da Nang and Hoi An, Quy Nhon still has fewer tourists, and its popularity as a "hidden-gem beach resort" is growing among Japanese travelers too. It's about an hour by domestic flight from Ho Chi Minh City, and direct flights from Hanoi are also increasing.
Nearby, historic sites of the Champa Kingdom (such as the Thap Doi towers) and photogenic scenic spots like Eo Gio cape and Ky Co Beach are scattered about. Localsense of pricesare kept lower than in Da Nang, making it perfect for those seeking a high-value trip. For getting around,ride-hailing appsare handy to use, letting you visit the sights smoothly. After National Tourism Year opens, tourism infrastructure is expected to develop, but crowding and higher accommodation and airfare costs are also anticipated, so early booking is recommended.SouvenirsLocally processed fresh seafood and highland coffee are popular
Reference:Quy Nhon named among world’s top trending destinations for 2026 – VietnamPlus
