From April 25 to May 3, 2026, over nine days, Da Nang will hold the opening events of "Da Nang Beach Tourism Season 2026." Centered on the main venue of Bien Dong Park (East Sea Park), and staged across the Son Tra Peninsula and the city's major beaches, a diverse program will unfold, including water sports demonstrations, an international pizza festival, an open-water swimming competition, and a kite festival. It's the catalyst for summer visitor numbers toward the city's 2026 targets of 19 million tourists and 70 trillion VND in tourism revenue (about 420 billion yen).
Opening ceremony details: April 25 at 5 p.m., Bien Dong Park
The opening ceremony starts at 5 p.m. on April 25 at Bien Dong Park. Timed to when the sunset colors the beach, music performances, illuminations, and art installations will unfold. On the same opening day, from 3 to 6 p.m., demonstrations of flyboarding, jet skis, parasailing, banana boats, and yachts will also take place on the beach in front of Bien Dong Park.
Da Nang welcomed about 4.2 million overnight tourists in the first quarter of 2026, a 15.3% increase year on year. Of these, international tourists numbered 2.3 million and domestic tourists over 1.8 million. The aim is to further accelerate this momentum with the opening of the summer tourism season.
The full program of the nine-day event
| Itinerary | Time | Event name | Venue |
|---|---|---|---|
| 4/25 | 17:00 | Opening ceremony | Bien Dong Park |
| 4/25 | 15:00-18:00 | Water sports demonstrations | Beach in front of Bien Dong Park |
| 4/25-5/3 | 14:00-22:00 | Da Nang International Pizza Festival 2026 | Bien Dong Park |
| 4/25-5/2 | All day | Art kite festival | Beaches around Bien Dong Park |
| 4/25-5/3 | All day | Art check-in spots installed | Bien Dong Park and Thanh Khe Beach |
| 4/25-5/3 | 19:00-22:00 | Nighttime music performances | Bien Dong Park and My An Beach |
| 4/26 | 6:00-11:00 | "Say No to Plastic Waste" beach cleanup | Nguyen Tat Thanh Beach |
| 4/27 | 5:00-10:00 | Open-water swimming competition "Crossing the Summer Waves" | Beach in front of Bien Dong Park |
| 4/29-30 | All day | International Lifeguard Competition | Bien Dong Park beach and pool |
| 4/30 | 14:00-17:00 | Beach water fight | Bien Dong Park |
| 5/1 | All day | Son Tra Walking Day | Son Tra Peninsula |
| 5/1-2 | All day | Chinese chess tournament "Champion of Quang Land" | Ban Co Peak, Son Tra Peninsula |
Featured event 1: Da Nang International Pizza Festival 2026
One of the highlights during the period is the "Da Nang International Pizza Festival 2026." Wood-fired ovens will be set up in Bien Dong Park, where pizza artisans from Vietnam and abroad will show off live cooking. Held daily from 2 p.m. to 10 p.m., admission is free. Pizza is expected to cost around 50,000–150,000 VND (about 300–900 yen) per pie.
In Ho Chi Minh City, the other daythe Banh Mi Festivalwrapped up in high spirits, and in Da Nang, the internationally flavored theme of pizza will liven up the summer food festival season.
Featured event 2: open-water swimming competition "Crossing the Summer Waves — Da Nang 2026"
The open-water swimming competition, held from 5 a.m. on April 27, is an open-water event contested in three categories: 1,000m, 2,500m, and 5,000m. It also accepts general entries and is positioned as part of Da Nang's push to promote sports tourism.
Local reaction: "perfect timing, overlapping with the April 30 holiday"
On Vietnamese social media, expectations have spread since right after the opening announcement.
A tourism-industry figure living in Da Nang comments, "The schedule overlapping with the four-day holiday that includes the April 30 Reunification Day and May 1 Labor Day is a calculated placement. Domestic tourists alone should draw considerable numbers." In Facebook's Da Nang tourism community, posts line up such as "Last year's beach season opening was lively too, but this year the addition of the pizza fest and the open-water swim makes the content richer" and "I'm looking forward to the Son Tra Peninsula walking day. A plan that balances nature conservation with tourism is very Da Nang."
Meanwhile, from local taxi drivers there's also a realistic voice: "I'm worried about traffic during the holidays. Parking is especially limited around Bien Dong Park."
Impact on Japanese travelers: ideal for a quick Da Nang trip in the first half of Golden Week
The period from April 25 to May 3 completely overlaps with the first half to middle of Japan's Golden Week. From Japan to Da Nang, VietJet Air operatesvia Ho Chi Minh City from Nagoya and Fukuoka,and Vietnam Airlines operates direct flights from Narita and Kansai.
If you travel for three days and two nights in the first half of Golden Week (April 25–27), you can cover the main events: the opening ceremony, water sports, the pizza festival, and the open-water swim. Da Nang hotel rates are around 800,000–1,500,000 VND per night for four-star class (about 4,800–9,000 yen), far cheaper than accommodation costs during Japan's major holidays.
However, during Vietnam's domestic holidays on April 30–May 1, Vietnamese tourists also flood into Da Nang in large numbers, so you should secure hotel reservations early.
Surrounding trends in Da Nang tourism: linking with the Ao Dai Festival and new Hoi An tours
Just before the beach season opening, from April 23 to 26, the "Da Nang Ao Dai Festival" will also be held. Furthermore, in nearby Hoi An, new cultural tourism programs such as a nighttime walking tour titled "A Journey to Trace Memories" and the "Vietnam-France Art Street" on Phan Boi Chau Street are appearing one after another in 2026.
In its annual 2026 event calendar, Da Nang also plans new entertainment at Ba Na Hills, the Da Nang International Lantern Festival, Hoi An Creative Week, and the 22nd Hoi An Japan Cultural Exchange, preparing seamless tourism content year-round.Maintaining the momentum following the recent Songkran Da Nang Festival,the city aims to solidify its position as a tourism hub for central Vietnam.
Practical info summary
| Item | Details |
|---|---|
| Event name | Da Nang Beach Tourism Season 2026 opening events |
| Dates | Saturday, April 25 – Sunday, May 3, 2026 |
| Main venue | Bien Dong Park (East Sea Park), Son Tra Peninsula |
| Target beaches | Phuoc My, My An, My Khe, Nguyen Tat Thanh |
| Admission | Free (food and activities charged separately) |
| Tourism hotline | (+84) 236 3 550 111 / (+84) 236 3 1022 |
| Inquiry email | media@danangfantasticity.com |
| Getting there from the airport | About a 15-minute drive from Da Nang International Airport to Bien Dong Park |
| Recommended accommodation area | Along My Khe Beach (within walking distance of the venue) |
| Weather guide | Late April in Da Nang: average temperature 28–33°C, mostly sunny |
Summary: get a head start on summer with Da Nang's beach opening in the first half of Golden Week
Da Nang's beach tourism season opening events are a varied nine days of water sports, an international pizza fest, an open-water swim, and environmental conservation activities. The timing overlapping with the first half of Japan's Golden Week means you can fully enjoy it even on a quick three-day, two-night trip.
If you're aiming for the April 25 opening ceremony, securing a hotel along My Khe Beach right now is the smart move. Because it overlaps with domestic Vietnamese holiday demand, you may not get the room you want with a last-minute booking. The convenient 15-minute drive from Da Nang International Airport to the venue is also reassuring for a short stay.
