Trung Nguyen– tag –

Trung Nguyen, Vietnam's largest coffee brand, has opened a new store in Garland, Texas, drawing queues from day one. This article examines the strategy behind its overseas expansion targeting 3,000 stores worldwide, and how to enjoy the authentic taste in Japan—from a resident's perspective.

Vietnamese coffee brand Trung Nguyên Legend is expanding its overseas store network. However, when you hear "3,000 stores worldwide" and "entering Japan," it can sound as though locations are already confirmed — in fact, 3,000 stores is a corporate target, and Japan is a candidate market. Here we separate confirmed announcements from future plans...

In March 2026, Vietnamese coffee company Trung Nguyên Legend opened a large "World Coffee Space" in Houston, Texas. An earlier version of this article described the opening as a personal venture by founder Đặng Lê Nguyên Vũ, but what can be confirmed is that this is a corporate opening...

Trung Nguyen Legend is a Vietnamese coffee brand with a wide reach spanning café locations, G7 instant coffee, and ground beans. According to its official history, the company was founded in Buon Ma Thuot in 1996 and marked its 30th anniversary in 2026. Known for its "bra..." in over 100 countries...

For more photos of this café, please visit the café directory page for Trung Nguyen E-Coffee. A franchise version of Vietnam's coffee giant — If you spot G7 coffee while traveling and find yourself curious about the company's cafés, Trung Nguyen E-Coffee (Trung Nguyen E-Coffee...