When you think of Vietnamese cafés, coffee might be the first thing that comes to mind. But if you find yourself mid-stroll thinking "I'd like some tea today," the brand with the green logo —Phuc Long Coffee & Tea— is worth considering. It is a tea and coffee brand with more than half a century of history, and the milk tea selection alone spans black tea, oolong, and jasmine. For a first drink, the signature Phuc Long Milk Tea is a natural starting point; if you prefer no milk, a peach tea makes for an easy introduction. Here we trace the brand's history while covering the differences between menu items, a rough guide to prices, and how to place your order.
1. A Story That Began in 1968 in Bao Loc, a Tea-Growing Region
According to the official company history, Phuc Long was founded in 1968 in Bao Loc, a tea-producing area of Lam Dong Province. The founder was Mr. Lam Boi Minh. In a 2024 interview with VIR, he recalled testing combinations of color, aroma, and flavor hundreds of times before settling on them. Even in today's cafés, with their eye-catching new releases, there is a foundation built from years of specializing in tea and coffee.
In the 1980s, the brand opened stores on Le Van Sy, Tran Hung Dao, and Mac Thi Buoi streets in Ho Chi Minh City. In 2007 it invested in a tea and coffee processing factory in Binh Duong, and in 2018 it established another factory in the My Phuoc 3 Industrial Zone in the same province. The major turning point that led to today's cafés came in 2012 with a self-service format store launched at Crescent Mall. The journey expanded from processing and selling tea leaves and coffee to creating a place where people could sit and enjoy a cup. It is best to avoid reading the phrase "Farm to Cup" as meaning all ingredients come from the company's own farms; what can be confirmed is a long track record in processing, product sales, and café operation.
In May 2021, Masan Group acquired a 20% stake through a subsidiary and used its retail network to drive expansion. Store openings continued, and Masan's Q2 2026 announcement reported 220 standalone stores nationwide as of the end of June of that year — a figure that does not include kiosks inside WinCommerce locations. Overseas, the brand has entered Garden Grove and San Jose in the United States, and Fountain Valley also introduced the brand's arrival in the city in June 2025. For travelers, it is also worth noting that the experience differs between a regular café and a small kiosk.
Store design has also evolved. According to SPARK, which handled the design work, the brand refresh began in 2025, and the Old Quarter Hanoi flagship "Phuc Long Dragon" opened on February 8, 2026. It is located at 82–84 Hang Dieu Street. The interior features green and terracotta tones and wall art incorporating tea ware. Thinking of it as a store that presents tea culture through its space — rather than simply a place to buy a drink — helps clarify how it differs from a standard branch. If you plan to take your time in the Old Quarter, it is a destination worth choosing.
2. Don't Miss These! Recommended Menu
The menu spans tea-based drinks, coffee-based drinks, and blended iced drinks. The prices below were displayed on the official ordering website on September 28, 2026, when the 63 Mạc Thị Bưởi store in Ho Chi Minh City was selected as the pickup location. For example, a phin coffee in size M is 35,000–39,000 VND, the signature milk tea in size L is 60,000 VND, and there are fruit teas in size L at 65,000 VND. Comparing sizes and branches together makes it easier to get a sense of the budget. Products and prices are subject to change, so please refer to the prices displayed at the time of your visit.
① For Your First Drink: Phuc Long Milk Tea
"Trà Sữa Phúc Long," which bears the brand's name, appears among the Best Sellers on the official menu. For anyone who wants to start with the brand's signature offering, this is the natural first choice. Within the milk tea category, "Trà Ô Long Sữa" is oolong-based, "Hồng Trà Sữa" is black tea-based, and "Trà Sữa Lài" is jasmine-based. Rather than grouping them all as sweet drinks, there is pleasure in choosing based on your preferred tea aroma. If you are ordering with someone else, switching up the type of tea rather than both ordering limited-edition items makes it easier to compare the differences.
On the menu we checked, both the Phuc Long Milk Tea and the Oolong Milk Tea were 60,000 VND in size L, while the Jasmine Milk Tea was 55,000 VND in size M. If you need a yen conversion, using a rough rate of 10,000 VND = 60 yen, those come to approximately 360 yen and 330 yen respectively. These are example calculations for comparison purposes; the actual amount you pay will vary depending on the exchange rate and any fees. If you are concerned about sweetness, try telling the staff "ít đường" (less sugar) when ordering and ask whether the level can be adjusted for your chosen drink.
② Enjoying It Without Milk: Peach Tea and Fruit Teas
When looking for a peach tea, "Đào" (peach) is the word to look for. "Hồng Trà Đào" on the official menu combines black tea with peach and is 65,000 VND in size L. Since "Hồng Trà" means black tea, be sure to distinguish it from jasmine tea. It is an easy choice when you want a fruit tea without milk. That said, no milk and low sweetness are two different things — if you are imagining something refreshing, it is worth discussing the sweetness level when you order.
There are also "Trà Vải Lài" (lychee and jasmine tea) and "Trà Nhãn Sen" (longan and lotus tea), both of which were 65,000 VND in size L at the time we checked. "Vải" means lychee, "Nhãn" means longan, and "Lài" means jasmine. Once you can read not just the fruit but also the type of tea, unfamiliar menu names become much easier to navigate. If you are torn between peach and lychee, use your preference for black tea versus floral tea as your deciding factor.
③ Coffee lovers are satisfied too: Phin Coffee & Freeze
Phuc Long may be strongly associated with tea, but there are options for coffee drinkers too. For Vietnamese-style phin coffee, a medium "Phin Đen Đá" (no milk) is 35,000 VND, and a medium "Phin Sữa Đá" (with condensed milk) is 39,000 VND. Đen means black, Sữa means milk, and Đá means ice. If you want to enjoy the sweetness of condensed milk, go with the latter; if you prefer it without milk, the former is the one to remember. "Bạc Xỉu" in large, which uses more milk, was also available at 45,000 VND.
Blended iced drinks can be found under the "Đá xay" section of the official menu. "Cà Phê Đá Xay" (blended iced coffee) was 70,000 VND, and "Chanh Đá Xay" (blended iced lime) was 59,000 VND. Unlike regular iced coffee, these are a good pick when you want something between a drink and a cold dessert. For matcha options, the finished result differs depending on whether it is a blended iced drink or a latte, so it helps to look at the product photo alongside the name when choosing.
If you feel a little hungry, take a look at the breads and baked goods at the counter alongside your drink. The official website also has a food category. On the other hand, the 45,000 VND bánh mì combo that was previously featured could not be confirmed as still on sale this time. Rather than making a trip specifically for a set meal, it is more practical to pair whatever light snacks are available that day. If you plan to have a proper meal, it is worth thinking about what you will eat before or after, rather than relying on the café alone.
3. A café for travelers from a land of tea
In Vietnam, where brands like Highlands Coffee and Trung Nguyen strongly evoke coffee, Phuc Long is a café where it is easy to start by choosing tea. On the official menu, milk tea and fruit tea each have their own separate categories. When one person in your group prefers coffee and another prefers tea, it is a welcome convenience not to have to search for two different shops. There is no need to hold back from café-hopping just because you do not drink coffee.
That said, if you order expecting the same experience as the unsweetened green tea you drink at home in Japan, you may find it quite different. The milk teas and fruit teas introduced here are drinks that combine tea with milk or fruit. If you are particularly interested in the tea leaves themselves, starting with a product where the type of tea is clearly identifiable will make it easier to find what you like. Using familiar names such as black tea, oolong tea, and jasmine tea as a guide, you can enjoy trying combinations you would not normally encounter.
"Wanting to drink something other than coffee" and "wanting to avoid caffeine" are two different things. Products made with black tea, oolong tea, or jasmine tea still contain caffeine, even if they include fruit. If you need to avoid caffeine, do not judge by the fruit name alone—ask a staff member whether there are any products that contain neither tea nor coffee. Choosing tea without milk is also a separate matter from reducing caffeine.
A long history and processing facilities are important background for understanding this brand. However, that alone does not mean every drink will suit everyone. For example, those who want to avoid dairy should distinguish between milk tea and fruit tea, and anyone with allergies needs to check the ingredients rather than relying on the name alone. Rather than depending entirely on the brand's reputation, clearly communicating what you want to drink will help avoid misunderstandings when ordering.
4. A Practical Guide for Japanese Tourists
How to find a store:In central Ho Chi Minh City, the branch at 63 Mạc Thị Bưởi or the one on the 4th floor of Saigon Centre at 67 Lê Lợi are worth considering. In Hanoi's Old Quarter, look for the Dragon branch at 82–84 Hàng Điếu. According to the official branch listing, the Mạc Thị Bưởi branch is open 7:30–22:00 and the Hàng Điếu branch 7:00–22:30 (confirmed September 2026). Including the street number alongside the branch name on a map makes it easier to avoid confusing branches. If you plan to use a smaller outlet inside a supermarket, note that not every WinMart has one, so check the branch list to confirm your intended location.
How to order:At the counter, it helps to state the product name, size, and whether you are dining in or taking away, in that order. If pronunciation is difficult, you can show the product name or photo from the official menu. "Tại chỗ" means dine in, and "Mang đi" means takeaway. Let them know your preferences for sweetness and ice before you pay. However, asking for no sugar does not necessarily mean that ingredients already containing sweetness will be removed. Try showing the phrases below and asking whether adjustments are possible for that particular product.
- "Ít đường (it duong)" = less sugar
- "Không đường (khong duong)" = no sugar
- "Ít đá (it da)" = less ice
- "Nóng (nong)" = hot
Payment:If you want to pay by card or mobile payment, check the payment options displayed at the register before ordering. Even if MoMo, ZaloPay, or similar services are shown, that does not necessarily mean your own smartphone can be used directly. For a short trip, having small-denomination cash on hand makes it easy to switch payment methods. This article does not guarantee that the same cards or payment methods are accepted at every branch.
Recommended way to visit:Choose based on your purpose: a branch with seating along your route if you want a drink to go, or a full-service branch or flagship store if you want to sit and relax. The Dragon branch, according to the design firm's introduction, has a second floor with seating for groups, a third floor with a workspace usable by individuals, and a rooftop outdoor area overlooking the Old Quarter. The advantage is being able to choose indoor seating when you want to escape the heat, or the rooftop when you want to take in the streetscape, weather permitting. If you need Wi-Fi or power outlets, check the available seating at that particular branch.
As a souvenir:Phuc Long is a brand that carries not only drinks but also packaged teas and coffee. If you want to take home a tea you enjoyed, show the product name of what you drank and ask whether a similar tea leaf is available. A cup made at the shop with added milk or fruit will not taste the same as tea brewed from the leaves alone. Choosing based on whether the recipient uses a teapot or prefers convenient tea bags will make it easier for them to enjoy it after you return home. Check the quantity and brewing instructions on the packaging, and compare how easy each option is to carry back.
5. Summary
Founded in 1968 in the tea-growing region of Bảo Lộc, Phuc Long is a brand that has grown from selling tea and coffee into running cafés. If it is your first visit, you can approach it this way: the signature milk tea, peach tea if you prefer no milk, or a phin-style drink if you want coffee. Based on confirmed official prices, a large milk tea is 60,000 VND and a large peach tea is 65,000 VND. Deciding on your preference and size before you look will help you navigate the extensive menu without getting overwhelmed.
For a break while exploring the city, head to a nearby branch with seating; if you want to enjoy the space itself, try the Dragon branch in Hanoi. When you spot the green logo, having a sense of not just what you want to drink but also how you want to spend the time will make that mid-trip cup a little more enjoyable.
🗺️ For Phúc Long Coffee & Tea's essentials, signature menu, map, and reviews, seeShop guide (card)where we've put it all together.
🗺️ If you also want to compare it with other cafés,Vietnam's 30 Popular Cafés: A Thorough Comparison Guidelets you browse from a single list.
