ベトナムのスターバックスは、ローカルカフェの代わりではなく、見慣れた注文方法で休憩しながら、アジア限定ドリンクや都市別グッズを探せる場所です。ただし「限定」は販売期間・在庫・店舗が限られ、SNSで見た商品が必ず買えるとは限りません。
この記事では、2026年9月時点の公式メニューとアジア太平洋向け発表を確認し、常設商品と期間限定品を分けました。価格は店頭表示を優先し、グッズは欲しい都市名・容量・割れやすさまで見て選んでください。
If you'd like to learn more about Vietnam's cafés, take a look atStarbucks Vietnam gallery pageas well.
The state of Starbucks in Vietnam
Starbucks, going from upscale to a familiar presence
スターバックスは2013年にホーチミン市へ進出し、現在はホーチミン、ハノイ、ダナンだけでなく複数の地方都市にも店舗があります。店舗数は開閉店で変わるため固定せず、公式ストアロケーターで現在地や都市名から検索してください。
Vietnam is the world’s second-largest coffee producer in ICO statistics, and countless local cafés where you can drink cheaply line the streets. In such a Vietnam, Starbucks was positioned as an “upscale café” where a single cup cost 75,000 VND (about 450 yen) or more.
価格はローカルの路上カフェより高めですが、客層や混雑は立地と時間帯で大きく変わります。過去の個人的な印象を、現在のベトナム全体の傾向としては扱いません。
オフィス街、観光地、商業施設では午前中から混む店もあります。混雑を所得上昇だけで説明する根拠は不十分なので、作業目的ならストアロケーターの営業時間を確認し、席に余裕のある店舗を選びます。
At stores with few seats, you sometimes can’t get in because they’re full.
Starbucks is a reliable rest stop during a Vietnam trip
Some stores are as crowded as in Japan, but for Japanese travelers it’s an easy place to use as a rest stop.
- Wi-Fi（速度や接続条件は店舗差あり）
- トイレの有無・利用条件（商業施設内は共用の場合あり）
- 英語で注文しやすい場合が多い
- 空調のある休憩場所
- Vietnam-exclusive menu items you can't get in Japan
- Some locations let you soak up Vietnam's distinctive atmosphere
注文の流れを予測しやすい点は旅行中の助けになりますが、設備・在庫・支払い方法は店舗ごとに確認が必要です。限定ドリンクやグッズは見つかれば楽しむ、という距離感が現実的です。
2026 update: Vietnam- and Asia-exclusive Starbucks menu
公式ベトナムサイトではAsian Dolce Latteなどアジア向け商品を確認できます。一方、季節品や店舗限定品は入れ替わるため、以下は候補として読み、当日のメニューボードを優先してください。
Dolce Espresso
This is the Starbucks take on Vietnam's familiar "milk coffee with condensed milk." The espresso pairs nicely with the dolce sauce.
ローカルカフェとは豆、抽出、甘さが同じではないため、これを「本場ベトナムコーヒーの代替」とは考えず、スターバックス流の練乳系アレンジとして試してください。旧価格は改定されるため店頭表示を優先します。
Asian Dolce Latte
A cup of Vietnamese coffee blended with milk and condensed milk — the Starbucks twist on cà phê sữa đá, Vietnam's national drink.
練乳系の甘さが強いことがあるため、甘いラテが好きな人に向きます。価格はサイズ・カスタマイズ・改定で変わるため、注文時に確認してください。
Coconut Dolce Espresso
A twist on Vietnam's classic coconut coffee, with coconut cream foam atop espresso and condensed milk.
ココナッツの香りと乳脂肪、糖分の感じ方には個人差があります。さっぱりとは限らないため、甘さやミルクの変更可否を確認してください。価格は店頭表示を優先します。
Salted Caramel・Salted Caramel Cold Foam Dolce Espresso
A cup where caramel and salt become addictive. The fluffy foam pairs perfectly with the espresso.
塩味、キャラメル、フォームを重ねた甘い一杯です。デザート感を求める人に向きますが、価格と販売状況は店頭で確認してください。
Noodle dishes such as pasta
It isn't clear whether they're Vietnam-exclusive, but the food menu includes noodle dishes such as pasta and yakisoba that you won't find in Japan. If you dine in, they'll warm it up, so you can enjoy a piping-hot noodle dish alongside your drink.
Availability varies by store and season, so if you spot one, give it a try.
Seasonal menu items
Limited-time menus also turn up for traditional Vietnamese holidays such as Tet (Lunar New Year) and the Mid-Autumn Festival.
スターバックスのアジア公式発表では、ユニコーン・フラペチーノが2026年8月にアジア太平洋で登場しました。期間限定品なので、現在の販売有無は店舗で確認してください。SNS上の反応は人気や在庫を保証しません。
The pop colors and the playful look are rarely seen in Japan, and that is part of what makes them feel foreign.
Trying drinks you cannot get in Japan is one of the real pleasures of a Starbucks abroad.
Vietnam-exclusive Starbucks goods
The most popular souvenirs at Starbucks in Vietnam are the tumblers and mugs with Vietnam-only designs. They suit collectors, and they make a fine keepsake from a trip as well.
Here are the main items you will see in stores, with a rough guide to prices.
| Item | Characteristics | Price guide | Best for |
|---|---|---|---|
| City mugs （You Are Here） | Ceramic mugs showing a city name and its landmarks. Demitasse sizes too (price is for the large size) | Around 300,000 dong (about 1,800 yen) | A keepsake for yourself, or for mug collectors |
| Demitasse cups, set of 3 | A set of three small cups | Around 380,000 dong (about 2,300 yen) | Handing out to family or the office in bulk |
| Stainless steel Tumblers | Keeps drinks hot or cold. The Vietnam edition; 2025 has a water buffalo design | Around 590,000 dong (about 3,500 yen) | People who carry coffee with them every day |
| Bear plush toys | Bears in an ao dai or wearing a non la (conical hat) | Around 380,000 to 420,000 dong (about 2,300 to 2,500 yen) | Kids, and plush toy lovers |
| Bearista Glass Cup | A bear-shaped glass cup. Limited colors drop now and then | Varies with each release | Starbucks merchandise collectors |
Tumblers
Tumblers that render Vietnam's sights in paper art are especially popular. Iconic landmarks like Saigon Notre-Dame Cathedral, Hoan Kiem Lake with its red bridge, water puppet theater, and Ben Thanh Market are recreated in delicate cut paper.
Which designs are on the shelves changes by store and by season. The tumblers confirmed so far are as follows.
- Paper-art design (photo above): Vietnamese landmarks such as Saigon Cathedral and Hoan Kiem Lake drawn in a cut-paper style
- Stainless steel tumbler: the Vietnam edition carries a water buffalo design. 590,000 dong (about 3,500 yen, reported price in 2025)
- 2026年のコラボ・季節品：ベアリスタ・グラスカップやPeanutsコラボ商品（在庫・取扱店は要確認）
Vietnam-exclusive mugs
There are two types: regular-size mugs and demitasse cups. The beautiful designs, with motifs drawn from Vietnam's scenery and culture, are a pleasure just to display.
The compact demitasse cup is just the right size for drinking rich Vietnamese coffee.
- Standard-size mugs: around 300,000 dong for the large size (about 1,800 yen, reported prices from 2023 to 2025)
- Demitasse cups: sold singly and in sets of three, with a set at around 380,000 dong (about 2,300 yen, reported price in 2023)
"You Are Here" and "Been There": how the city mugs differ
Vietnam's city mugs come in two worldwide series. Both change design city by city, so picking one that carries the name of the town you visited turns it into a memento.
| series | Design | Designs confirmed in Vietnam |
|---|---|---|
| You Are Here | A series with the city name in large type and colorful art of local landmarks | Vietnam, Ho Chi Minh City, Hanoi, Hoi An, Hai Phong, Phu Quoc, Da Nang, Nha Trang, Ba Na Hills |
| Been There | A series with finely drawn illustrations of local specialties | Vietnam, Hanoi, Ho Chi Minh City (the Ho Chi Minh City version uses the Saigon Central Post Office) |
This list of designs was confirmed by reporting on the ground as of 2025. The city design you want will not necessarily be stocked at the store you happen to walk into. For the Hoi An and Da Nang designs, the quickest route is a store in that city.
Vietnam-exclusive Bearista
The adorable bear dressed in Vietnamese traditional costume is a popular item among collectors. It's perfect as a souvenir for a child or a gift for someone who collects Starbucks goods.
- Bear in an ao dai: 385,000 dong (about 2,300 yen, reported price in 2023)
- Bear wearing a non la (conical hat): 420,000 dong (about 2,500 yen, reported price in 2025)
Some stores do not carry them, so it is safest to buy one at the store where you find it.
Bearista Glass Cup (a bear-shaped glass cup)
Alongside the plush toys there is a bear-shaped glass cold cup, the Bearista Glass Cup. Starbucks' official Asia blog has featured limited editions with different hats and colors released in China, South Korea, Vietnam and elsewhere.
In Vietnam, a red and green "Bearista Glass Cold Cup New Year, 2026" went on sale for Tet (Lunar New Year) 2026. The announcement on Starbucks Vietnam's official Threads account set out the following conditions.
- Red: on sale from February 3, 2026 at four Reserve stores (see below). Payment had to go through a Starbucks Rewards account at Gold level
- Green: on sale from February 5, 2026 at stores and on the official TikTok Shop and Shopee
- Neither could be bought through in-app pre-orders, with a limit of one of each color per person, per store, per day
In July 2026, a pink Bearista cup modeled on the popular Pink Drink, complete with a hat and a strawberry straw topper, went on sale at selected stores across Asia Pacific, Vietnam included. That one is also sold only while stocks last.
Some limited editions are sold only at Reserve stores
The red Bearista cup for Tet 2026 was sold at just these four Reserve stores.
- Ho Chi Minh City: Bitexco, Diamond
- Hanoi: Quang Trung, Nha Tho
As that shows, some limited goods have been restricted to Reserve stores. The stores that stock them differ from product to product, so check the announcement on the official social accounts before you set out.
Seasonal goods
Limited-design cups and tumblers appear for Tet (Lunar New Year), the Mid-Autumn Festival and Christmas. Most are sold only while stocks last, so start looking soon after release if there is something you want.
| Period | Series / item | Details |
|---|---|---|
| Tet 2025 | The Joy of New Year | Five designs built around the lion dance. Prices ran 380,000 to 690,000 dong (about 2,300 to 4,100 yen). The priciest was a lidded bear cup holding a golden carp. Sold at every store and online |
| Tet 2026 | Bearista Glass Cold Cup New Year, 2026 | The red and green Bearista Glass Cup (covered above) |
| From September 15, 2026 | Peanuts™ + Starbucks® | The Snoopy collaboration (covered below) |
The seasonal goods above were checked against announcements on the Vietnamese news site Znews and Starbucks' official Asia blog. New releases are posted on Starbucks Vietnam's official Facebook and Instagram.
Airport stores and city stores do not always carry the same goods.
If you find a design you love, buy it on the spot.
Fall 2026 brings the Peanuts collaboration (from September 15)
スターバックスのアジア太平洋向け公式発表では、「Peanuts™ + Starbucks®」を2026年9月15日からベトナムを含む対象市場で販売するとしています。10種類のドリンクウェアや小物が中心で、国・店舗により取扱いが異なり、在庫限りです。
- Snoopy glass cold cup (with a Woodstock straw topper)
- Great Pumpkin stainless steel cold cup, tumbler and plastic cold cup
- Ceramic mug (Snoopy appears as you drink)
- Happy Dance stainless steel tumbler
- Snoopy plush toy, bag charm, mini tote and pin badge set
The official announcement says the assortment differs by country. All ten items will not necessarily appear in Vietnam, so if you have your eye on something, look in at a store early.
Getting it home unbroken: tips for buying merchandise
- Most limited items are sold only while stocks last, and some sales require payment from a rewards account. Check the release date and the conditions on the official social accounts before you go
- Ceramic mugs and glass cups break easily. Keep them in the box, wrap them in clothing and pack them in the middle of your suitcase, or carry them on board.
- Several tumblers and mugs add up in weight. If you want something light, plush toys and enamel pin sets are options too.
For how to pack fragile and liquid souvenirs, seeour Vietnam souvenir guidealso sum them up.
Recommended Starbucks locations in Vietnam
Starbucks locations are dotted around Vietnam's famous tourist spots.
It gets crowded at certain times, but being able to take a break at the Starbucks you're already used to is reassuring while traveling.
Ho Chi Minh City
The New World store, the first Starbucks in Ho Chi Minh City, sits in an area where many foreigners gather, making it easy to drop into while traveling.
