If you prefer tea over coffee and want to savor a tea you can only taste in Vietnam, why not choose Vietnamese tea as a souvenir?
This article focuses mainly on the Vietnamese tea brands you can buy and where to buy them.
Let's discover the appeal of Vietnamese tea and how to find the one that suits you.
Why Vietnamese tea is chosen as a souvenir

Reasons Vietnamese tea is chosen
- Abundant flavors rarely found in Japan
- A wide variety that's easy to choose from
- High quality yet reasonably priced
- Works for everything from small handouts to gifts
ベトナムは茶の生産・輸出国の一つですが、「世界第6位」は対象年、茶種、生産量か輸出量かで順位が変わります。順位だけで品質を判断せず、産地・製法・包装を見て選びます。In Vietnam, there's a custom of enjoying tea daily, and it's not unusual for restaurants to serve tea in place of water.
There are three main reasons Vietnamese tea is popular as a souvenir.
- Distinctive flavor
There are many fragrant teas rarely seen in Japan, such as lotus tea and artichoke tea, making for a souvenir with a special feel.
蓮やジャスミンの香り、緑茶の渋みは好みが分かれます。「日本人なら合う」と決めつけず、香りの強さと普段飲む茶種を基準にします。
The soft, gently spreading aroma soothes the heart—perfect not only for savoring slowly on your own but also for gatherings with others.
- A wide variety
From flavored teas to health teas, the range is broad, and its appeal is that you can easily choose to match the recipient's taste.
- High quality
Another reason for its popularity is that high-quality tea—not just the cheap teas circulating on the market—is easy to obtain. Tea leaves grown in highlands like Thai Nguyen and Da Lat are highly fragrant and prized for their quality.
- Price
スーパーのティーバッグから専門店の茶葉まで価格幅があります。円換算は為替で変わるため、内容量、1包当たり、VND表示で比較してください。ばらまき用は個包装と原材料表示も確認します。
Types and features of Vietnamese tea
| Type | Characteristics | Recommended |
|---|---|---|
| lotus tea | Gorgeous aroma / a sense of luxury | When you want to buy a distinctly Vietnamese souvenir |
| Green tea | Fragrant, full-bodied flavor | Everyday use |
| Jasmine tea | Crisp and easy to drink | Handouts |
| Artichoke | A gently sweet health tea | Health-conscious |
Lotus tea

Green tea blended with lotus flowers is one of Vietnam's signature teas. Tea made with lotus flowers harvested from Hanoi's West Lake (Tay Ho) is considered the finest, sometimes fetching 20,000 to 30,000 yen per kilogram.
The finest grade is made by repeatedly layering the "flower core (stamens)," of which only a tiny amount can be taken from each lotus flower, onto the tea leaves to transfer the aroma. It's distinguished by a unique flavor: at first you feel the firm astringency characteristic of green tea, and afterward a faint sweetness spreads.
Meanwhile, the types you can easily buy at a supermarket often have their scent cleverly enhanced, giving them a flavor that's easy to drink daily. With a soft floral aroma and a green-tea base familiar to Japanese palates, they're very well received as souvenirs.
Green tea
Vietnam's green tea is famous for the leaves produced in Thai Nguyen Province, the "holy land of tea," about an hour and a half to two hours by car from Hanoi.
Whereas Japanese green tea is made through a "steaming" process, in Vietnam the mainstream is the "pan-firing method," in which the leaves are roasted all at once in a high-temperature pan. As a result, the aroma stands out and you feel a firm bitterness and astringency.
Jasmine tea
Jasmine tea is produced in cool highland areas such as Quang Nam and Bao Loc, made by transferring the scent of jasmine flowers to fragrant tea leaves.
ジャスミン茶は香りとすっきりした後味を楽しむお茶です。胃腸改善やリラックスを医薬品のように保証する表現は避け、緑茶ベースならカフェインを含む点も確認します。クセが少なく日本人にも馴染みやすいため、日常使いしやすいお土産としても人気があります。
Artichoke

Artichoke tea (Atiso tea) is a health tea that's a specialty of Da Lat, made by drying the flowers, leaves, and stems. Distinguished by a naturally faint sweetness, it's an easy-to-drink tea.
アーティチョーク茶は香ばしさやほのかな甘みを楽しむ飲料で、商品によって花・葉・茎、砂糖や香料の有無が違います。肝機能、脂質、むくみへの治療効果を期待して飲むものではありません。服薬中、妊娠・授乳中、持病がある人への贈答は、原材料を確認して本人に判断してもらいましょう。
Recommended Vietnamese tea brands you can buy at the supermarket
Ho Chi Minh City and Hanoi have large supermarkets such as Lotte Mart, Win Mart, and Aeon, and the tea section carries a surprising number of varieties. The advantages of buying at a supermarket are that it's easy to drop by during your stay and there's a large selection.
Here we introduce some of the representative Vietnamese tea brands you can buy at supermarkets.
Phuc Long

Phuc Long is one of Vietnam's most trusted tea brands. Beyond selling tea-bag tea, it runs a café chain across all of Vietnam.
It uses high-quality tea leaves while keeping prices affordable, and is beloved by locals and tourists alike.You can enjoy various leaf types such as black tea and peach tea, so it's handy even as a casual souvenir for yourself.
Cozy

Cozy is a popular brand you can easily buy at supermarkets too.It has a solid lineup of tea-bag types, with various flavors including lotus tea.価格や品ぞろえは店舗と時期で変わります。VNDの店頭価格、包数、個包装の有無を確認し、相手の好みに合う場合だけ選びましょう。
Vietnamese tea you can buy at specialty shops
If you're after high-quality tea, specialty shops and select shops are recommended.
専門店でも品質は商品ごとに異なります。価格や店の雰囲気だけで決めず、産地、製造者、製造日、茶種、香料の有無、保存状態を確認します。自分へのご褒美や大切な人へのお土産として、特別感のあるお茶を選びたい場合に最適です。
[Nationwide] Lang Farm
ランファームは茶、コーヒー、ドライフルーツなどを扱うブランドです。「オーガニック」は全商品共通と決めつけず、必要なら商品ごとの認証表示を確認します。店舗数や所在地は変わるため公式情報で確認してください。It handles a wide variety of products beyond tea, such as coffee and dried fruit—a convenient shop where you can gather Vietnam's main souvenirs all in one place.
For tea it carries a lot of artichoke, and products come in various forms such as liquid types and tea bags. Tasting is often available, so if you're unsure, try before you buy.
[Hanoi, Ho Chi Minh City, Da Nang] STAR KITCHEN

"STAR KITCHEN," a souvenir shop supervised by a Japanese owner.
The sweets and nuts are appealing too, but the lotus tea in its striking pale-pink packaging is also perfect as a souvenir.
With four individually wrapped bags inside, it's handy as a little gift for someone important. The tea bags are illustrated with a Vietnamese non la (conical hat) and flowers, so along with the tea's aroma you can recall the bustle of Vietnam.
[Hanoi] Huong Sen Shop
If you're after special lotus tea, we recommend "Huong Sen Shop" in Hanoi's Old Quarter.
At 350,000–500,000 VND for 50 g (about 2,100–3,000 yen) it's high-end, but the tea made by natural methods is highly fragrant—a cup worth trying at least once if you visit Hanoi.
The lotus-seed sweets sold alongside the tea have a rustic flavor that pairs perfectly with lotus tea. Tasting is available too, so you can take your time choosing lotus tea you can only buy here.
[Hanoi] L'Epicerie du Metropole

At L’Epicerie (L'Epicerie du Metropole) inside the luxury hotel Sofitel Legend Metropole Hanoi, in addition to light bites such as sweets and bread, you can also buy high-quality tea.
The tea leaves in black tins have a weighty, dignified feel, and their appeal is that you can enjoy various types such as black tea and lotus tea.
Because these are hotel-quality souvenirs the price is a little higher, but they're chosen as gifts for special occasions such as farewell presents and business settings.
[Ho Chi Minh City] HATVALA
This is our recommendation if you're after high-quality Vietnamese tea in Ho Chi Minh City.
Its appeal is packaging featuring distinctly Vietnamese illustrations, with a solid range of products to suit your purpose, from single items to gift boxes.
It's the shop to visit when supermarket products aren't quite enough and you want a special souvenir.
[Online shop] Tinh

Want to enjoy Vietnamese tea while staying in Japan? For those people, "Tinh" is recommended.
The company behind "Tinh,"Encha Co., Ltd., sells Vietnamese tea through a Japanese online shop.
ハザン地域の茶を扱っています。「完全無農薬」や「自生」は強い表示なので、購入時点の商品説明、検査・認証の範囲、販売者情報を確認してください。
Made carefully by preserving traditional methods that are vanishing amid the mass production of tea leaves, this tea is extremely precious and distinguished by a gentle flavor. It's recommended as a gift for someone important or a reward for yourself.
Events and sales are held regularly in Hanoi, Ho Chi Minh City, and Japan. For the latest information, check theofficial social mediaand keep an eye on it.

Vietnamese tea price ranges and how to choose
Because Vietnamese tea comes in so many varieties, grasping price ranges and the points for judging quality in advance makes for smoother shopping.
How to choose by price range
Vietnamese tea prices vary widely by quality and type.
- Tea-bag types you can buy at the supermarket: from 50,000 VND (about 300 yen) to around 150,000 VND (about 900 yen) a box
- Mid-grade: from 100,000 VND (about 600 yen) to around 300,000 VND (about 1,800 yen) a box
- High-grade: 300,000 VND (about 1,800 yen) and up per box
In particular, the finest lotus tea can sometimes fetch 20,000 to 30,000 yen per kilogram. Choose according to your budget and the recipient.
Points for judging quality
There are several points to choosing high-quality Vietnamese tea.
まず茶葉と香り素材の産地を分けて確認します。地名や標高だけで品質は決まらないため、製造日、茶葉の形や香り、異物・湿気、製造者、密封状態まで見ます。次に、パッケージの状態をチェックします。密封性が高く、湿気や光から守られているものを選びましょう。
Markets may not keep products in good condition. When buying souvenirs, we recommend purchasing at a specialty shop or supermarket. When buying at a specialty shop, asking for a tasting is also a good approach.
Things to note when bringing Vietnamese tea home

There are a few things to note when bringing Vietnamese tea home as a souvenir.
- About bringing it on the plane
Tea is basically no problem, but caution is needed if you also buy liquid-type teas or tea ware. If liquids are in containers exceeding 100 ml, they are prohibited as carry-on baggage in the cabin. Wrap breakables like tea ware in cloth and pack them so they won't move.
- Once opened, nuoc mam should basically be stored in the refrigerator. As a fermented food it keeps relatively well, but to preserve the flavor, we recommend using it up sooner rather than later.
Keep it out of direct sunlight and store it in a cool, dry place. After opening, transfer it to an airtight container and consume it as soon as possible. Stored properly, you can enjoy the aroma and flavor of Vietnam for a long time.
飲む人を基準にした確認リスト
- 緑茶・紅茶ベースならカフェインを含む
- 「ハーブ」「自然由来」でも薬との相互作用や体質差がある
- 砂糖、香料、乳成分など茶葉以外の原材料
- 産地と加工地、製造日、賞味期限、密封状態
- 高級蓮茶は天然香付けか香料か、内容量と製法
健康効果を贈るのではなく、香りと飲み方を贈る、と考えると選びやすくなります。妊娠・授乳中、服薬中、カフェインを控える人には、本人が原材料を確認できる商品を渡してください。
Conclusion: Make Vietnamese tea a special souvenir
If you're at a loss for a souvenir in Vietnam, first pick up some tea.
Choosing easily at a supermarket is fine, and finding a favorite carefully at a specialty shop is one of the joys of travel.
Whichever you choose, it should make for a cup you rarely encounter in Japan.
The memories of a trip fade with time. That's exactly why you might choose a "tea" that lets you recall Vietnam in an unexpected moment even after returning home, as a souvenir for someone important or for yourself.
If you want to choose coffee, sweets, and goods to match the recipient,our Vietnam souvenir guide.



