Food and drink– tax –

An explanation of what third-wave coffee is, from the basics. We cover light roasts, single origin, traceability, and producer support, presenting the shift in coffee culture and its appeal in plain terms.

Based on the latest 2025 data, we explain the top 10 of the world coffee production ranking. We cover each country's characteristics, main varieties, the coffee belt, and the industry's challenges in plain terms.

An explanation of what single-origin coffee is. We cover how it differs from blends, the flavors of each origin, how to choose and enjoy it, and even the producers' stories, in plain terms.

An explanation of what cold brew is. We cover how it differs from iced coffee, its flavor characteristics, how to make it at home, tips for brewing it well, and recommended beans—all in a clear, easy-to-follow way.

An explanation of what the Coffee Belt is, starting from the basics. We cover the characteristics of the major growing regions and their differences in flavor, the “2050 problem” and the impact of climate change on the coffee industry, and sustainable initiatives—all in a clear, easy-to-follow way.

We explain why Vietnam became the world's second-largest coffee producer, covering its Robusta-centered cultivation, its unique ways of drinking, and its push to improve quality. From history to culture, we explore the appeal of Vietnamese coffee.

Why is Starbucks struggling in Vietnam, a coffee powerhouse? We explain the reasons through Vietnam's distinctive coffee culture and market structure, including a Robusta-centered palate, price gaps, and the strength of local chains.

We explain the difference between Arabica and Robusta, the two beans that determine the taste of Vietnamese coffee. Understanding their growing environments, flavors, and uniquely Vietnamese ways of drinking reveals the depth of its coffee culture.

An introduction to hand-picked cafés where you can enjoy authentic Vietnamese coffee in Japan. From the traditional taste of phin brewing to egg coffee, we cover popular shops nationwide and how to enjoy it at home.

Vietnam, the world's second-largest coffee producer. From its Robusta-centered traditional culture to the rise of the third wave, Arabica production, and trends in the international market, we explain the present and future of Vietnamese coffee.