Vietnam's largest travel trade fair, "VITM 2026 (Vietnam International Travel Mart)," will be held April 9–12, 2026, at theHanoiInternational Centre for Exhibition. Under the theme of "Digital Transformation and Green Growth," it's a large-scale event with 450 booths and more than 600 companies from 15 countries and regions. About 80,000 visitors are expected on the public days, where you can also enjoy special discounts on travel products and international cultural experiences.
News overview
VITM (Vietnam International Travel Mart) is Vietnam's largest travel expo, held every year in Hanoi. The 2026 theme is "Digital Transformation and Green Growth — Elevating Vietnam Tourism," aiming to digitalize the tourism industry and spread environmentally conscious tourism.
The schedule is as follows.Thursday, April 9is a B2B day (for travel companies and buyers only), with 350–400 companies including about 150 international buyers expected to participate.April 10 (Fri)–12 (Sun)is open to the public, with special discount sales of travel products and cultural performances planned. Participating countries and regions number over 15, with 34 domestic provinces and cities gathered. International partners such as Malaysia, South Korea, and Taiwan will also exhibit.
The Vietnamese government has set a target of 25 million foreign tourists for 2026, and VITM serves as an important venue for disseminating information toward achieving that. Exhibiting companies plan to introduce the latest eco-tourism products and digital travel experiences using smartphones.
Vietnamese readers' reactions
"I plan my trips at VITM every year. This year looks like there'll be lots of special discounts, and I'm excited!" (woman in her 20s, Hanoi)
"Green tourism booths have been increasing. Sustainable travel is finally spreading in Vietnam too." (man in his 30s, working at an environmental NPO)
"I attended the B2B day, and the meetings with foreign buyers were substantial. The future of Vietnamese tourism is bright." (travel company staff)
"There are more exhibitors than last year, so gathering information looks like it'll keep me busy. But it's a happy problem." (travel writer)
"It's wonderful that the digital experience zone lets you preview tourist destinations using VR." (man in his 40s, in tech)
Impact and key points for Japanese tourists
VITM 2026 is also a venue where travel companies and tourism bureaus announce their latest products, making it a prime chance to get special tour discounts for those planning a Vietnam trip around this time. On the public days (April 10–12), you can also drop by on the side of sightseeing in Hanoi.
When you visit in person,Currency exchangeandSIM cardit's handy to finish your preparations in advance. Check the localsense of pricesinformation too and budget for your trip. Keep an eye out, as limitedSouvenirsgoods unique to the travel expo may also be sold.
Reference:Vietnam International Travel Mart 2026 to feature 450 booths (Dan Tri News)
