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Eight of Vietnam's specialty products have been officially certified as "Asia Records" by the Asia Record Organization. With traditional specialties representing each region receiving international recognition, voices of pride are spreading within Vietnam. For Japanese tourists too, souvenir...

Thailand's largest coffee chain, "Café Amazon," closed all its stores in Vietnam on November 18, 2025, ending its roughly five-year challenge in the Vietnamese market. Why couldn't a giant chain with over 4,000 stores across Southeast Asia win in Vietnam...

As you walk through Ho Chi Minh City, there's a café whose refined dark-brown exterior draws you in and makes you stop. That's Katinat Saigon Kafe. This café chain, where local young people line up day after day, is now one of the most fast-rising coffee bran...

If you'd like to learn more about Vietnam's cafés, take a look at the Cheese Coffee gallery page as well. Cutting-edge, photogenic cafés Vietnam's café scene is now evolving like never before. Shining especially brightly among them is Cheese Coffee (...

Starbucks is everywhere in the world, but Vietnam's Starbucks offers limited menu items and local goods you won't find in Japan. From twists on traditional Vietnamese coffee to tumblers and mugs that make great travel keepsakes, the enjoyment of Vietnam's Starbucks...

Walk the streets of Ho Chi Minh or Hanoi and it's not just coffee that young people are holding. Milk tea with ice floating in it, and black tapioca pearls sucked up through a thick straw. Called "tra sua (trà sữa)" in Vietnam, this drink is now an everyday part of life for students and office workers...

In an interior of terrazzo floors and brass accents, with motifs evoking old French clocks, you taste the signature “avocado milk” — Katinat Saigon Kafe is a Vietnam-born café that has drawn Ho Chi Minh City’s young crowd with a design that reconstructs the look of old Saigon in a modern way ...

Stripes drawn by brown-sugar syrup and chewy tapioca — Gong Cha, the global bubble tea chain from Taiwan, is one of the players that spread Taiwanese-style tapioca milk tea culture in Vietnam. Beyond its signature brown-sugar tapioca milk tea, its menu is built on Taiwanese tea ...

A detailed explanation of how far credit cards work in Vietnam's major cities. Centering on Ho Chi Minh City, Hanoi, and Da Nang, we lay out whether they can be used at hotels, restaurants, shopping malls, taxis, and ride-hailing apps. A practical guide covering fees, whether a PIN is needed, what to do when they can't be used, and points on using them alongside cash.

An explanation of why coffee prices are surging in 2025. We cover the background and outlook in plain terms — from climate change, global affairs, and rising demand to the impact of the weak yen and logistics costs.