(2026 Update) 15 Souvenirs to Buy in Hanoi: Picks Chosen by Japanese Residents

January 21, 20262026年8月7日

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One of the joys of a Hanoi trip is choosing souvenirs. That said, shopping for souvenirs in an unfamiliar place can feel daunting.

Japanese travelers

You're not sure which souvenirs Japanese people like

Japanese travelers

What makes a good souvenir to hand out to lots of people…?

Plenty of Japanese travelers share worries like these.

This article introduces in detail a curated selection of souvenirs you can buy in Hanoi — from classics to hidden gems — and where to buy them.

From give-away souvenirs to a special gift for yourself, we share a curated selection of things a Japanese resident of Hanoi actually bought and was glad to have.

TOC

Vietnamese coffee to enjoy for its rich flavor

Vietnamese coffee, known for its dark-roasted, robust flavor, is the ultimate classic Hanoi souvenir. Vietnam mainly grows Robusta, and the richness you can rarely find in Japan is addictive.

Easy to find at supermarkets and airports and reasonably priced, it's ideal as a souvenir to hand out to many people.

Trung Nguyencoffee

Trung Nguyen is a coffee brand born in Vietnam. With a strong lineup of drip bags and ground coffee, and easy to find at supermarkets, it's handy as a souvenir to hand out to lots of people.

Among the Trung Nguyen Legend range,The "G7" series is a budget line of instant coffee.

Beyond black, there's a full range of flavors easy to drink even if you're not keen on coffee's bitterness, like the sweetened, milky 3-in-1.

alsoTrung Nguyen Legend's drip coffee is popular even among Japanese residents for letting you enjoy very rich Vietnamese coffee at home.

For more on Trung Nguyen Legend, see the article below.

Specialized information site for Vietnam travel | Co…

What Is Trung Nguyen Legend? A Look at the Vietnam-Born Café Chain | The Specialist Guide to Traveling in Vietnam Trung Nguyên Legend, founded in Buon Ma Thuot in 1996. A cup born in Vietnam's Central Highlands now reaches 60 countries. Authentic Vietnamese coffee savored in an upscale interior, and founder Dang Le Nguyen…

Where to buy: local supermarkets and souvenir shops

LA VIET coffee

"LA VIET," a coffee maker born in Da Lat, a coffee-growing region.

Japanese residents also rate it as low in acidity and easy to drink. It's a drip-pack coffee with six individually wrapped bags in a compact box, so it doesn't take up much room in your suitcase — a welcome plus.

It's a perfect souvenir when you want to give something to a coffee lover for whom the usual supermarket giveaway souvenirs won't do.

Where to buy: large supermarkets like AEON and Lotte Mart, and souvenir shops

Cong Caphe's coconut coffee

Coconut coffee is a tropical-style coffee drink that combines strong coffee with coconut milk and condensed milk.

Cong Caphe's coconut coffee, though instant, has a strong coconut aroma, letting you easily enjoy the authentic drink at home in Japan.

A coffee that's easy to drink even for those who don't like coffee's bitterness.

Where to buy: large supermarkets like AEON and Lotte Mart, and souvenir shops

Hanoi only: coffee from Anne’s Maison

When you want to buy a special coffee as a travel memento, the coffee at "Anne’s Maison" in the Old Quarter is a great choice.

The owner, who has lived in Japan, kindly shows you around. Compared with what's sold in stores, the owner's carefully chosen coffee has an exceptionally fine aroma.

It's a nice plus that they carry a wide range — Vietnamese Arabica and Robusta beans, original blends, and civet coffee (kopi luwak). You could also tell the owner your preferences and have them pick a recommendation for you.

Easy to hand out to Japanese friends too! Vietnamese sweets

Sweets are a classic Vietnamese souvenir.

It depends on the item, but many have a simple, rustic taste that lets the ingredients shine, and there's plenty of sweets that suit Japanese palates.

Here I'll introduce souvenirs I actually bought when heading back to Japan from Vietnam for a visit.

Chocolate from Maison Marou

Marou is a premium chocolate brand made with Vietnamese cacao. One of the early adopters of bean-to-bar in Asia, it suits anyone looking for a souvenir that feels distinctly Vietnamese and refined.

The packaging is stylish too, so it works not only as a gift for friends but also as a souvenir for your boss or seniors.

Where to buy: Marou's own stores, souvenir shops and the airport

Maison Marou has several locations in Hanoi. It's also in large shopping centers, so look for the branch nearest you.

Dried jackfruit chips (Vinamit)

「Vinamit” is a Vietnam-born maker of dried fruit and dried chips.

The classic banana and sweet-potato chips are delicious too, butWhat I often buy as a souvenir is jackfruit chips.

Jackfruit isn't very familiar in Japan, but it's a staple fruit in Vietnam.

These dried chips are addictive, with a crisp texture and a tropical sweetness reminiscent of mango and pineapple.

In addition to the regular product, an organic version (pictured) is also sold, making it a good souvenir for the health-conscious.

Where to buy: local supermarkets, souvenir shops, and airports

Coconut crackers

Coconut crackers are a staple you'll spot in supermarkets and souvenir shops.Many makers sell them, and most are individually wrapped.

With a taste that suits Japanese palates, it's handy as a souvenir that's easy to hand out.

Japanese travelers

Which maker do you especially recommend?

My recommendation is the coconut crackers from a brand called "QUY THU."You can buy it at souvenir shops geared toward Japanese visitors and at markets. If you spot it, do give it a try.

Where to buy: local supermarkets, souvenir shops, and airports

Nut-filled seaweed crunch

A healthy snack combining seaweed with an assortment of nuts.Inside are pumpkin seeds, almonds, cashews, brown rice, seaweed, and more.

You can buy them at local supermarkets, but the “ODEHA” seaweed crunch sold at Hanoi Shoten in particular is irresistible — rich with the flavor of nuts and nori and satisfyingly crunchy.

You can enjoy them as a snack with drinks, too

販売場所：現地スーパーやハノイ商店、Em Hanoi

Banh mi rusks

If sweets from the supermarket feel too casual,We recommend STAR KITCHEN's "banh mi rusks."

These rusks, built around the concept of a “distinctly Vietnamese souvenir,” come with the reassurance of Japanese supervision.

A six-flavor set of mango, coconut, cilantro, pho, pepper, and coffee, individually wrapped.

It's a souvenir that's easy to give to friends, not just for formal occasions.

Being an easy-to-eat rusk, it's easy to give even to people who are wary of foreign food.

Where to buy: souvenir shops for Japanese visitors and Star Kitchen's own stores

Mung bean sweets

Mung beans are small green beans grown mainly across Asia. In Vietnam, you can enjoy drinks, ice cream, and buns made with them.

A sweet called banh dau xanh (Banh đau xanh) is like Japan's rakugan and can be picked up easily at local supermarkets.

Among mung-bean sweets, it keeps well and goes nicely with tea. Those who like a rustic taste will be pleased.

Where to buy: local supermarkets and souvenir shops aimed at Japanese visitors

Vietnamese ceramics and goods ── something you'll want to buy at least one of as a memento of your trip

When you want to buy a Vietnamese souvenir for yourself or someone special, Bat Trang ceramics and Vietnamese goods are a great choice.

With its simple, nostalgic design, it's the kind of item that will blend naturally into daily life even after you're back in Japan.

Bat Trang ceramics

If you want to buy something distinctly Vietnamese as a travel memento, be sure to check out Bat Trang ceramics.

Bat Trang ware is a traditional ceramic made in the village of Bat Trang, on the outskirts of Hanoi.

With rustic designs like dragonflies and florals and a chunky thickness, it has a feel that's a little different from Japanese tableware.

The best-known place to buy it is Hang Da Market in the Old Quarter. The entrance is hard to find, but it's on the first basement floor, and some shops even speak Japanese.

陶器の底に「BAT TRANG」の文字があるか確認してください。無いものは偽物の可能性があります。

Hanoi only: ceramics from Hien Van Ceramics

If you want simply designed tableware, we recommend the ceramics from "Hien Van Ceramics."

Hien Van's signature earth tones pair well with Japanese food too, and will earn their keep as everyday tableware.

It's hard to find, but it's at the back of the second-floor café.
It's an old building, so you might hesitate to go in, but if you ask a nearby staff member, they'll show you the way.

MUJI tote bag

Muji operates across Vietnam under the "MUJI" name. Its Vietnam-exclusive tote bag designs are a go-to item for Japanese travelers as well.

The simple patterns make them easy to use even after you're back in Japan

Where to buy: MUJI's own stores

In Hanoi, besides the store above, there are several locations, so search "MUJI" on Google Maps to find one near you.

Cong Caphe goods

Cong Caphe, the famous Vietnam-born café chain.

The brand's own stores and souvenir shops sell tumblers, aprons, and more built around its signature green.

Cong Caphe is a chain with locations across Vietnam.
For the location, try searching Google Maps for "Cong Cafe," or "Cộng Cà Phê" in Vietnamese.

Recommended places to buy souvenirs in Hanoi

Em Hanoi

Em Hanoi is a shop stocking Vietnamese souvenirs selected with a Japanese eye. It suits anyone looking for tasteful souvenirs — Vietnamese chocolate and coffee, natural cosmetics, hand-embroidered items, and more.

With many items that are easy for Japanese travelers to choose, it's appealing for finding everything from give-away souvenirs to gifts for yourself, all in one place.

Hanoi Shoten

Hanoi Shoten is a shop dealing in Vietnamese goods and souvenirs. Beyond food souvenirs, it stocks distinctly Vietnamese items like Bat Trang ceramics and T-shirts, making it an easy shop for travelers to use.

Recommended for anyone looking for souvenirs geared toward Japanese visitors, or wanting to pick something a little special that's hard to find in supermarkets.

お店の中には小さいですが、カフェも併設されているので休憩スポットとしても活用できます。

Local supermarket

Local supermarkets like Lotte Mall, AEON, and WinMart are go-to spots for easily picking up coffee, nuts, dried fruit, and sweets.

Prices are easy to read and it's easy to buy small giveaway souvenirs in bulk, so it's a good pick even for first-timers choosing souvenirs in Hanoi.

Dong Xuan Market

Dong Xuan Market is a large market in Hanoi's Old Quarter. Clothing, goods, food, and everyday items fill the stalls, and you can hunt for souvenirs while soaking up the local atmosphere.

When shopping at markets, haggling is the norm. That said, folk crafts and handmade items can be hard to negotiate down, so handle it with some restraint.

Also, since food quality isn't always consistent, be sure to check the quality and the best-before date before buying.

Summary: Bring home travel memories with Hanoi souvenirs

Choosing souvenirs in Hanoi is one of the pleasures of the trip.

Vietnamese coffee, sweets, small goods, ceramics — items unique to Hanoi make a special memento of your trip. There's plenty of variety in where to buy, too — Dong Xuan Market, the old town, supermarkets, specialty shops — so you can choose to suit your budget and taste.

Use this guide to find the Hanoi souvenir that's just yours.

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Author of this article

kimura

Now in my third year living in Hanoi. I bring you real, on-the-ground information you won't find in guidebooks — and that AI certainly doesn't know — precisely because I live here. I'm always wandering the streets of Hanoi in search of a great cup of Vietnamese coffee.

(2026 Update) 15 Souvenirs to Buy in Hanoi: Picks Chosen by Japanese Residents