One of the joys of a Hanoi trip is choosing souvenirs. That said, shopping for souvenirs in an unfamiliar place can feel daunting.
You're not sure which souvenirs Japanese people like
What makes a good souvenir to hand out to lots of people…?
Plenty of Japanese travelers share worries like these.
This article introduces in detail a curated selection of souvenirs you can buy in Hanoi — from classics to hidden gems — and where to buy them.
旧稿で紹介されてきた候補を、原材料、持ち帰りやすさ、購入場所の確認方法とともに紹介します。取材記録を確認できないため、「在住日本人が実際に買ってよかった」という体験談は根拠にしません。
TOC
Vietnamese coffee to enjoy for its rich flavor
Vietnamese coffee, known for its dark-roasted, robust flavor, is the ultimate classic Hanoi souvenir. Vietnam mainly grows Robusta, and the richness you can rarely find in Japan is addictive.
Easy to find at supermarkets and airports and reasonably priced, it's ideal as a souvenir to hand out to many people.
Trung Nguyen coffeeTrung Nguyen is a coffee brand born in Vietnam. With a strong lineup of drip bags and ground coffee, and easy to find at supermarkets, it's handy as a souvenir to hand out to lots of people.
Among the Trung Nguyen Legend range,The "G7" series is a budget line of instant coffee.
Beyond black, there's a full range of flavors easy to drink even if you're not keen on coffee's bitterness, like the sweetened, milky 3-in-1.
「チュングエンレジェンド」のドリップ商品は候補の一つです。人気を在住日本人全体へ一般化せず、焙煎、豆の種類、砂糖・乳成分の有無、賞味期限で選びます。
For more on Trung Nguyen Legend, see the article below.
Specialized information site for Vietnam travel | Co…
What Is Trung Nguyen Legend? A Look at the Vietnam-Born Café Chain | The Specialist Guide to Traveling in Vietnam
Trung Nguyên Legend, founded in Buon Ma Thuot in 1996. A cup born in Vietnam's Central Highlands now reaches 60 countries. Authentic Vietnamese coffee savored in an upscale interior, and founder Dang Le Nguyen…
Where to buy: local supermarkets and souvenir shops
LA VIET coffee
"LA VIET," a coffee maker born in Da Lat, a coffee-growing region.
味の感じ方と内容量は商品で変わります。旧稿の評判を事実扱いせず、現在の袋数、原材料、焙煎、賞味期限、箱の寸法を店頭で確認してください。
It's a perfect souvenir when you want to give something to a coffee lover for whom the usual supermarket giveaway souvenirs won't do.
Where to buy: large supermarkets like AEON and Lotte Mart, and souvenir shops
Cong Caphe's coconut coffee
Coconut coffee is a tropical-style coffee drink that combines strong coffee with coconut milk and condensed milk.
Cong Caphe's coconut coffee, though instant, has a strong coconut aroma, letting you easily enjoy the authentic drink at home in Japan.
A coffee that's easy to drink even for those who don't like coffee's bitterness.
Where to buy: large supermarkets like AEON and Lotte Mart, and souvenir shops
Hanoi only: coffee from Anne’s Maison
Anne’s Maisonは旧稿で紹介されてきた候補です。現在の住所、営業、在庫を公式情報で確認してください。
オーナーの経歴や接客、他商品より香りが格別という評価は取材記録を確認できません。商品ラベルと試飲の可否を基に選びます。
It's a nice plus that they carry a wide range — Vietnamese Arabica and Robusta beans, original blends, and civet coffee (kopi luwak). You could also tell the owner your preferences and have them pick a recommendation for you.
Easy to hand out to Japanese friends too! Vietnamese sweets
Sweets are a classic Vietnamese souvenir.
It depends on the item, but many have a simple, rustic taste that lets the ingredients shine, and there's plenty of sweets that suit Japanese palates.
以下は旧稿で紹介されてきた食品候補です。実際の購入記録は確認できないため、現在の販売と日本への持込み条件を優先します。
Chocolate from Maison Marou
Marou is a premium chocolate brand made with Vietnamese cacao. One of the early adopters of bean-to-bar in Asia, it suits anyone looking for a souvenir that feels distinctly Vietnamese and refined.
The packaging is stylish too, so it works not only as a gift for friends but also as a souvenir for your boss or seniors.
Where to buy: Marou's own stores, souvenir shops and the airport
Maison Marou has several locations in Hanoi. It's also in large shopping centers, so look for the branch nearest you.
Dried jackfruit chips (Vinamit)
「Vinamit ” is a Vietnam-born maker of dried fruit and dried chips.
The classic banana and sweet-potato chips are delicious too, butWhat I often buy as a souvenir is jackfruit chips.
Jackfruit isn't very familiar in Japan, but it's a staple fruit in Vietnam.
These dried chips are addictive, with a crisp texture and a tropical sweetness reminiscent of mango and pineapple.
「オーガニック」は認証機関と対象原料をラベルで確認します。健康効果を示す言葉ではないため、原材料、糖分、アレルゲンも確認してください。
Where to buy: local supermarkets, souvenir shops, and airports
Coconut crackers
Coconut crackers from the brand "QUY THU" Coconut crackers are a staple you'll spot in supermarkets and souvenir shops.
With a taste that suits Japanese palates, it's handy as a souvenir that's easy to hand out.
Which maker do you especially recommend?
旧稿ではQUY THUを紹介していますが、個人的な実食根拠は確認できません。現在の販売、原材料、乳・小麦・ナッツなどのアレルゲン、賞味期限を見て判断してください。
Where to buy: local supermarkets, souvenir shops, and airports
Nut-filled seaweed crunch
ODEHA's nut-filled seaweed crunch A healthy snack combining seaweed with an assortment of nuts. Inside are pumpkin seeds, almonds, cashews, brown rice, seaweed, and more.
You can buy them at local supermarkets, but the “ODEHA” seaweed crunch sold at Hanoi Shoten in particular is irresistible — rich with the flavor of nuts and nori and satisfyingly crunchy.
You can enjoy them as a snack with drinks, too
Where to buy: local supermarkets, Hanoi Shop, Em Hanoi
Banh mi rusks
If sweets from the supermarket feel too casual,We recommend STAR KITCHEN's "banh mi rusks."
「日本人監修」だけで品質や安全は保証されません。製造者、原材料、保存方法、賞味期限、包装状態を確認します。
A six-flavor set of mango, coconut, cilantro, pho, pepper, and coffee, individually wrapped.
It's a souvenir that's easy to give to friends, not just for formal occasions.
Being an easy-to-eat rusk, it's easy to give even to people who are wary of foreign food.
Where to buy: souvenir shops for Japanese visitors and Star Kitchen's own stores
Mung bean sweets
Mung beans are small green beans grown mainly across Asia. In Vietnam, you can enjoy drinks, ice cream, and buns made with them.
A sweet called banh dau xanh (Banh đau xanh) is like Japan's rakugan and can be picked up easily at local supermarkets.
Among mung-bean sweets, it keeps well and goes nicely with tea. Those who like a rustic taste will be pleased.
Where to buy: local supermarkets and souvenir shops aimed at Japanese visitors
Vietnamese ceramics and goods ── something you'll want to buy at least one of as a memento of your trip
When you want to buy a Vietnamese souvenir for yourself or someone special, Bat Trang ceramics and Vietnamese goods are a great choice.
With its simple, nostalgic design, it's the kind of item that will blend naturally into daily life even after you're back in Japan.
Bat Trang ceramics
If you want to buy something distinctly Vietnamese as a travel memento, be sure to check out Bat Trang ceramics.
Bat Trang ware is a traditional ceramic made in the village of Bat Trang, on the outskirts of Hanoi.
With rustic designs like dragonflies and florals and a chunky thickness, it has a feel that's a little different from Japanese tableware.
The best-known place to buy it is Hang Da Market in the Old Quarter. The entrance is hard to find, but it's on the first basement floor, and some shops even speak Japanese.
Check the bottom of the pottery for the words "BAT TRANG." Pieces without it may be fakes.
Hanoi only: ceramics from Hien Van Ceramics
If you want simply designed tableware, we recommend the ceramics from "Hien Van Ceramics."
Hien Van's signature earth tones pair well with Japanese food too, and will earn their keep as everyday tableware.
It's hard to find, but it's at the back of the second-floor café.
MUJI tote bag
Muji operates across Vietnam under the "MUJI" name. Its Vietnam-exclusive tote bag designs are a go-to item for Japanese travelers as well.
The simple patterns make them easy to use even after you're back in Japan
Where to buy: MUJI's own stores
In Hanoi, besides the store above, there are several locations, so search "MUJI" on Google Maps to find one near you.
Cong Caphe goods
Cong Caphe, the famous Vietnam-born café chain.
The brand's own stores and souvenir shops sell tumblers, aprons, and more built around its signature green.
Cong Caphe is a chain with locations across Vietnam.
Recommended places to buy souvenirs in Hanoi
Em Hanoi
Em Hanoi is a shop stocking Vietnamese souvenirs selected with a Japanese eye. It suits anyone looking for tasteful souvenirs — Vietnamese chocolate and coffee, natural cosmetics, hand-embroidered items, and more.
With many items that are easy for Japanese travelers to choose, it's appealing for finding everything from give-away souvenirs to gifts for yourself, all in one place.
Hanoi Shoten
Hanoi Shoten is a shop dealing in Vietnamese goods and souvenirs. Beyond food souvenirs, it stocks distinctly Vietnamese items like Bat Trang ceramics and T-shirts, making it an easy shop for travelers to use.
Recommended for anyone looking for souvenirs geared toward Japanese visitors, or wanting to pick something a little special that's hard to find in supermarkets.
The shop also has a small café attached, so you can use it as a place to take a break too.
Local supermarket
Local supermarkets like Lotte Mall, AEON, and WinMart are go-to spots for easily picking up coffee, nuts, dried fruit, and sweets.
Prices are easy to read and it's easy to buy small giveaway souvenirs in bulk, so it's a good pick even for first-timers choosing souvenirs in Hanoi.
Dong Xuan Market
Dong Xuan Market is a large market in Hanoi's Old Quarter. Clothing, goods, food, and everyday items fill the stalls, and you can hunt for souvenirs while soaking up the local atmosphere.
市場でも定価表示や交渉不可の商品があります。値下げが基本とは決めつけず、品質とVND総額を確認し、希望と合わなければ丁寧に断ります。
Also, since food quality isn't always consistent, be sure to check the quality and the best-before date before buying.
日本へ持ち帰る前の7項目
肉・卵など動物由来原料がないか、インスタント麺や菓子も確認する 果物、野菜、種、植物素材は植物検疫の対象か確認する 原材料、アレルゲン、製造者、賞味期限が読める包装を選ぶ 液体、ペースト、割れ物は機内持込・受託手荷物条件を確認する 陶器は欠け・ひびを見て、衣類で包み中央へ入れる ブランド品は正規店とレシートを確認し、模倣品を避ける 日本到着時に迷う品は捨てず、検疫・税関へ申告して確認する 日本の動物検疫所は、真空包装・加熱済み・免税店購入・少量の個人用でも、必要な検査証明書がない肉製品の多くは持ち込めないと案内しています。購入店の「大丈夫」だけで判断せず、出発前に日本の税関・動物検疫・植物防疫の最新情報を確認してください。
Summary: Bring home travel memories with Hanoi souvenirs
Choosing souvenirs in Hanoi is one of the pleasures of the trip.
Vietnamese coffee, sweets, small goods, ceramics — items unique to Hanoi make a special memento of your trip. There's plenty of variety in where to buy, too — Dong Xuan Market, the old town, supermarkets, specialty shops — so you can choose to suit your budget and taste.
For how to pack liquids and fragile items, and how to choose souvenirs overall—including options available at the airport—our Vietnam souvenir guide you can check here.
Use this guide to find the Hanoi souvenir that's just yours.
Japanese travelers
Japanese travelers
