Ho Chi Minh City is targeting, in 2026,11 million international visitors and 50 million domestic travelers. The city's Q1 2026 report showed an estimated 3.9 million international visitors, representing 35.45% of the annual plan, and 15.4 million domestic travelers. While the targets are ambitious, the figures suggest that at least at the start of the year, progress was tracking ahead of plan.

What the numbers reveal about tourism's breadth
Ho Chi Minh City today is no longer limited to city tourism centered on the Reunification Palace and the War Remnants Museum. Options have expanded to include food, nighttime tourism, riverside experiences, and day trips to surrounding areas. While growth in visitor numbers leads to more shops and better transport, it can also bring crowding in popular areas and price increases. It is worth not reading the target figure purely as a number that makes travel more comfortable.
Category: 2026
Annual international visitor target: 11 million
Annual domestic traveler target: 50 million
Q1 international visitors: estimated 3.9 million
Q1 domestic travelers: estimated 15.4 million
For food events, confirm dates and venues
Food culture, including bánh mì, is a major gateway to tourism that the city promotes. Events let you discover many stalls at once, but weekends and evenings tend to be crowded, and vendor lineups are subject to change. Check official announcements for dates, venues, and entry procedures. Even on an ordinary food walk, rather than limiting yourself to the area around Ben Thanh Market, choosing one stall near your accommodation that locals use can leave you with a more personal memory of the trip.
Practical implications for travelers
During periods of high visitor numbers, it is worth booking hotels in the city center and popular restaurants early. That said, this is a city where a packed schedule can easily be derailed by traffic. Grouping sights within the same district and building in a rest during the hottest part of the day is more realistic. When using ride-hailing apps, confirm the pickup point, and avoid taking out valuables unnecessarily in crowds.
Summary
The target of 11 million is a figure that signals Ho Chi Minh City's intention to expand tourism as a key industry. What matters more for travelers than the growth itself is reflecting the resulting changes in crowding, transport, and booking conditions in their itinerary. Combining one iconic experience with one everyday local meal reveals another dimension of this city.
Related articles:Banh Mi Festival/a Phuket direct flight
Source:Ho Chi Minh City Department of Science and Technology, "Q1 2026 Report"
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