A new dining floor bringing together four food and beverage concepts in a single space has opened on Level 3 of Union Square, a commercial complex in the former District 1 of central Ho Chi Minh City, bounded by four streets: Nguyen Hue, Dong Khoi, Le Loi, and Le Thanh Ton. The floor features a lineup ranging from Mediterranean-style wood-fired cuisine and Portuguese-style bread to refined Vietnamese food and a takeaway patisserie, designed to be used selectively depending on your purpose.
It's operated by Vina Collective, which works in hospitality operations and placemaking. The selling point is the flexibility to choose multiple dining experiences in one place.
On the 3rd floor of prime-location Union Square
The new floor is on Level 3 of Union Square. The address is 171 Đồng Khởi, located in the city center bounded by Nguyen Hue, Dong Khoi, Le Loi, and Le Thanh Ton streets. Operations are by Vina Collective. It is designed as a destination bringing together multiple concepts rather than a single restaurant.
Four concepts gathered on one floor
Here's a rundown of the four concepts on the floor and what each offers.
| Concept name | Details |
|---|---|
| NOI | Mediterranean-influenced wood-fire cooking, centered on grilled meat and seafood |
| PÃO PÃO | Fast-casual built around Portuguese-style bread |
| Vietnam House | Refined Vietnamese cuisine. Also offers a champagne bar and afternoon tea |
| The Reverie Boutique | Small treats you can grab quickly, like pastries and chocolate |
Choosing by occasion
Having four concepts on the same floor lets you choose a spot to match your mood or purpose. NOI is the straightforward choice for a proper meal from the wood-fired grill; PÃO PÃO if you want a quick bite before your next sightseeing stop; Vietnam House if you want to sit down and enjoy Vietnamese cuisine. The Reverie Boutique can be used not only for takeaway pastries but also for light meals and café visits. Deciding first whether you want a meal or a rest makes it easier to make the most of what the four outlets each offer.
Loyalty program
Vina Collective operates a loyalty program; at launch, welcome perks, birthday benefits, and access to special experiences were highlighted. The scheme is designed with regular guests who visit multiple concepts in mind, extending the advantages of the single-floor format into membership benefits.
If you're a traveler visiting
The location makes it easy to stop by alongside a stroll along the Nguyen Hue pedestrian boulevard or Dong Khoi street. With options ranging from light bites to a full dinner, you can browse menus together and decide where to eat. Note that this is not necessarily a food court where you can bring dishes from different outlets to one table, so if you want to sit together, agree on which outlet to use beforehand. The patisserie's takeaway items can also work as souvenirs, but if you have more walking ahead, picking them up at the end of the day makes them easier to carry.
Summary
The four-concept, one-floor dining born on the 3rd floor of Union Square is a destination-style food space crafted by Vina Collective. From Mediterranean-style grill to Vietnamese cuisine, Portuguese-style bread, and takeaway sweets, the ability to choose a varied range of dining experiences in one place makes it a new option in the heart of Saigon.
Related articles:
・Mediterranean café
・Baked sweets
・Thao Dien
Source:Vietcetera / Vietcetera (Saigon food)
