The Vietnamese fashion brandIVY modaheld its first runway show atNew York Fashion Week (NYFW)on September 12, 2025. At the milestone of its 20th founding anniversary, it took a step to broadcast Vietnam-born original designs to the world.
The full picture of the Spring 2026 collection
The Spring 2026 collection unveiled is a lineup reinterpreting Vietnamese everyday wear in an international context. Based on minimal black, white, and neutral tones, it incorporates modern cutout silhouettes. Silk and satin dresses have the essence of ao dai subtly woven in, and their practicality of transitioning seamlessly from the workplace to dinner is a feature.
Lead designer Nguyen Le Thuc Vy (Vy Nguyen) is 24. Born into IVY moda's founding family and with experience in NY's fashion industry, she drives the brand's evolution as creative director. She says, "Growing up in Hanoi and seeing women dress beautifully in any situation is the source of my inspiration."
IVY moda's 20-year journey
IVY moda is a brand that has built recognition within Vietnam with office wear and handmade evening dresses. For 20 years it was mainly aimed at the domestic market, but with this NYFW debut it steered toward international expansion.
| Item | Details |
|---|---|
| Brand | IVY moda |
| Founded | 2005 (Vietnam) |
| First NYFW showing | September 12, 2025 |
| Collection | Spring 2026 |
| Lead designer | Nguyen Le Thuc Vy (24) |
| Theme | Vietnamese everyday wear x global workwear |
| Material | Silk, satin, neutral tones |
Reactions from the industry and media
The U.S. fashion media Fashionista took note with the headline "a Gen-Z creative director takes the wheel." Fashion Week Online also published a feature article, reporting it as a movement positioning Vietnam not as a "sewing factory" but as a "design origin." Asia News Network and Vietnam News also distributed articles titled "Vietnamese fashion in the global spotlight."
A perspective for Japanese travelers
For Japanese travelers visiting Ho Chi Minh City or Hanoi, Vietnamese fashion may strongly evoke the image of "cheaply tailored" made-to-measure. But IVY moda's NYFW debut shows that Vietnam-born ready-to-wear has reached a level that works internationally. Beyond being able to pick up the latest collection at IVY moda directly operated stores in Ho Chi Minh City, the option of adding Vietnam's fashion-week events to your itinerary has emerged.
Related articles: A changing of the guard in Vietnam souvenirs: the 2026 gift trend
Ripple effect on Vietnam's fashion industry
Vietnam is one of the world's leading textile and garment exporters, but until now "contract manufacturing (OEM)" was central. IVY moda's international debut is a symbolic event of Vietnam extending its value chain upstream from manufacturing to design and branding. The brand itself states plainly, "Vietnam is known for sewing, but we want to show the world our design talent and original vision." Going forward, attention turns to whether Vietnamese brands following at NYFW, Paris, and Milan will emerge.
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| Item | Details |
|---|---|
| Brand official site | ivymoda.com |
| Directly operated stores | Ho Chi Minh City, Hanoi, and many others across Vietnam |
| Genre | Women's wear (office, evening) |
| NYFW participation slot | Global Fashion Collective |
Summary
IVY moda's first NYFW participation is an event to be remembered as a turning point for Vietnam's fashion industry. A brand led by a 24-year-old designer struck out into the world armed with 20 years of domestic track record. When traveling in Vietnam, it's worth turning your eyes to the local fashion scene too.
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