Cafe Show Vietnam 2026, one of Asia's largest coffee trade shows, is being held from Wednesday, April 16 to Saturday, April 18, 2026, at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City. A large-scale event with more than 400 booths and brands from 20 countries, it runs alongside the Vietnam National Coffee Championship.
Three-day schedule—a two-part format of B2B business days plus a public day
The show is the Vietnamese edition of "Cafe Show," the Korean specialty café exhibition, organized by Exporum Vietnam. In 2026, under the theme "A Cup of the World," products across 12 categories gather under one roof—from coffee beans, brewing equipment, roasters, bakery, and dairy to packaging and store furniture.
The first two days (April 16–17) are dedicated to B2B business meetings for industry professionals, while the final day, Saturday, April 18, is also open to the general public. Attendance is expected to exceed 16,500.
| Itinerary | Target | Opening hours |
|---|---|---|
| Wednesday, April 16 | B2B (industry professionals) | 9:00〜17:00 |
| Thursday, April 17 | B2B (industry professionals) | 9:00〜17:00 |
| Saturday, April 18 | B2B + general public | 9:00〜17:00 |
Vietnam National Coffee Championship—a battle for a ticket to the world stage
The show's standout program is the Vietnam National Coffee Championship. Baristas, latte artists, and cupping experts gather from across Vietnam, and the winner of each category is sent to represent Vietnam at the World Coffee Championship.
Vietnam is the world's second-largest coffee producer (No. 1 for Robusta), yet its track record at international barista competitions is still developing. As the specialty coffee movement spreads, this championship is expected to be a catalyst that lifts the entire value chain from farm to cup.
Main concurrent programs
| Program | Details |
|---|---|
| Coffee Alley / Roaster Village | Beans hand-selected by roasters on display and for tasting. Many Vietnamese specialty beans are also exhibited |
| Coffee Talk | Expert talk sessions. Discussions on coffee industry trends and sustainability |
| SCA Community Lounge | A community networking space run by the Specialty Coffee Association (SCA) |
| Coffee Cupping | A hands-on cupping experience for visitors. Compare flavors by origin |
| Sweet Class | Demonstrations and workshops on pastries and sweets |
| Master Class | Technical classes on brewing, roasting, and latte art |
| Cherry’s Choice | Evaluation and awards for select coffees |
| Mocha Port | Dedicated business matching booths |
Also running concurrently are "Tea Show Vietnam" (a tea exhibition) and "Vietnam Bar & Spirit Show" (bar & spirits), giving the event a cross-cutting reach across the beverage industry.
Ticket and access information
| Ticket type | Price (VND) | In Japanese yen |
|---|---|---|
| 1-day pass | 150,000 VND | About 900 yen |
| 3-day pass | 200,000 VND | About 1,200 yen |
| Invitation (corporate and exhibitor guests) | Free | ─ |
How Vietnamese people are reacting—"pride as a coffee powerhouse"
"Vietnamese coffee tends to be thought of as nothing but cheap Robusta, but the specialty beans from Da Lat and Buon Ma Thuot are world-class. I hope this show proves it."—Facebook post by a Ho Chi Minh City–based barista
"Last year I went for all three days and still couldn't see every booth. I hear it's more than 400 booths this year, so it sounds even tougher. But the cupping experience is one thing I'll definitely do."—Threads post by a coffee lover
"Vietnamese café chains are starting to expand overseas, but the first priority is raising domestic quality standards to a world level. I think the national championship is the first step toward that."—commentary from a coffee industry outlet
A practical guide for Japanese travelers
If you're a coffee lover in Ho Chi Minh City, the final day, Saturday, April 18, is open to the public, making it easy to drop by. The venue, SECC, is in District 7, about 20 minutes by Grab from central District 1. Admission is 150,000 VND (about 900 yen) for a 1-day pass, and inside you can also join cupping sessions and sweets workshops.
For anyone who wants to experience the latest trends in Vietnamese coffee, Coffee Alley (the Roaster Village) is ideal. Farms from origins like Buon Ma Thuot, Da Lat, and Gia Lai exhibit directly, giving you a chance to buy beans not yet available in Japan. If you're hunting for beans as a souvenir,the state of Vietnam's half-million cafésis worth reading beforehand to narrow down your preferences for origin and roast.
Toward a $1.3 billion market—the unstoppable growth of Vietnam's coffee chains
Vietnam's domestic coffee chain market has reached a scale of $1.3 billion. As domestic chains such as Highlands Coffee, The Coffee House, and Phuc Long expand their store networks,Starbucks opened "Asia's highest store" at the summit of Mount Fansipan, and foreign players are on the offensive too.
Cafe Show Vietnam is more than just a trade show—it functions as a hub for the Vietnamese coffee industry's business meetings, technical exchange, and branding. These three days let you feel firsthand the turning point from a Robusta powerhouse to a source of specialty coffee.
Practical info summary
| Item | Details |
|---|---|
| Event name | Cafe Show Vietnam 2026 |
| Theme | A Cup of the World |
| Itinerary | Wednesday, April 16 to Saturday, April 18, 2026 |
| Public day | Saturday, April 18 |
| Opening hours | 9:00〜17:00 |
| Venue | SECC (Saigon Exhibition & Convention Center) Hall A |
| Location | District 7, Ho Chi Minh City (about 20 minutes by Grab from central District 1) |
| 1-day pass | 150,000 VND (about 900 yen) |
| 3-day pass | 200,000 VND (about 1,200 yen) |
| Number of exhibitors | Over 400 booths / 20 countries |
| Organizer | Exporum Vietnam |
| Inquiries | +84-28-3823-6050 / info@cafeshow.com.vn |
| Concurrent events | Tea Show Vietnam / Vietnam Bar & Spirit Show |
| Recommended timing | Right after opening in the morning (afternoons tend to get crowded) |
Summary—if you love coffee, don't miss the public day on April 18
Cafe Show Vietnam 2026 is three days that distill the "now" of Vietnamese coffee. Everything to do with coffee comes together in one place, from origin farms and the latest brewing equipment to the national barista championship. Japanese travelers staying in Ho Chi Minh City can head over on the public day, April 18, and spend a coffee-filled half-day from hunting for souvenir beans to trying a cupping.The HCMC flea market held the same day, and by hopping between the two, you can make full use of your Ho Chi Minh City weekend.
