Korean tourists– tag –

Korean chicken major BHC announces its first entry into Vietnam. Partnering with Singapore's Hao Open Foods, it plans 50 shops in 10 years across Hanoi, HCMC, and Da Nang. We break the news on the contract details and a competitor comparison.

Two major Korean papers give Phu Quoc a big feature as "the new standard for family trips." Between April and May 2026, Korea's English-language paper "The Korea Herald" and "Korea JoongAng Daily" featured Phu Quoc (Phu Quoc), the island at Vietnam's southern tip, as "Guam and Sai... for Korean families..."

South Korean President Lee Jae-myung and the first lady visited the pho shop "Phở Lý Quốc Sư" at 40 Dinh Liet street in Hanoi's Old Quarter on the night of April 23. At the small 5-table, 15-square-meter shop, they polished off a total of 17 bowls of pho and two plates of beef fried rice in 25 minutes. The owner served a bowl finished with only scallions, to suit Koreans who dislike cilantro. From the next day, foot traffic surged at once, and bookings from other cities and Korean tourists are flooding in.

In Q1 statistics released by the Vietnam National Administration of Tourism at the end of April 2026, it emerged that visitors from South Korea reached about 1.33 million (up 17% year on year). Combined with mainland China's over 1.4 million, the two countries alone account for over 40% of the 6.76 million total international visitors. In March alone, drawing about 2.1 million, 12...

Korean culture gathers at Hanoi's Lotte Mall, with the first lady also attending. On April 23, 2026, the "Korea Culture and Tourism Festival 2026" opened at Lotte Mall Tay Ho in Hanoi's West Lake area. The theme is "Feel Your Korea." The Korea Tourism Organization (KTO), the Korean Cultural Cente...

Singapore-based hospitality firm The Ascott Limited, part of CapitaLand, will open "Sky Vista at Lasong Hotel & Villas Sam Son" on Sam Son Beach in Thanh Hoa Province, northern Vietnam, on April 24, 2026. This new 190-room tower, which had a soft launch in mid-2025...

The Vietnam National Administration of Tourism announced in April 2026 that foreign tourist numbers in the first quarter (January-March) reached a record 6.76 million. Up 12.4% year on year, it's the highest on record on a quarterly basis since tourism statistics began. While China and South Korea account for about 40% of the total, Russia exploded, up 163% year on year...

According to the General Statistics Office of Vietnam, the number of international visitors in the first quarter of 2026 was 6.76 million, up 12.4% year-on-year. This is a record high for a first quarter. Monthly arrivals exceeded 2 million in each of January, February, and March, but country-by-country rankings and monthly figures cited in the original article contained errors and have been corrected to align with the official...

According to the latest data from Vietnam's tourism authorities, the number of travelers visiting Vietnam from South Korea in January-February 2026 exceeded 971,000, and it has emerged that South Korea is rapidly rising as the top source country among foreign visitors to Vietnam. The UK, Russia, China, India, the US, Australia...