News– archive –

From March 13 to 15, 2026, the "Hanoi Tourism Festival 2026" was held at Thong Nhat Park in Hanoi, drawing about 80,000 visitors in just three days. Under the theme "Green Tourism and Digital Experiences," VR and AI experiences and cultural booths lined up, showing great excitement centered on young people. News...

On March 20, 2026, the domestic wholesale price of Vietnamese Robusta coffee beans rose for the fourth straight day, reaching 93,500 dong (about 550 yen) per kg in Dak Lak and Gia Lai provinces. Farmers, saying "the price will still rise," won't let go of their stock and are deliberately limiting shipments to the market. The news...

Dang Le Nguyen Vu, founder of Trung Nguyen Legend, opened a new café in Texas. As the overseas expansion of Vietnamese coffee accelerates, it draws attention as a full-scale entry into America, the world's largest coffee-consuming nation. News summary: In March 2026...

In Britain's Time Out magazine's "50 Best Cities in the World 2026," Hanoi ranked 25th and Ho Chi Minh 38th. Two cities from Vietnam being selected at once is unusual, and the country's presence as a Southeast Asian tourism power is rising. News summary: The British city-information media...

On Fansipan Mountain in Sa Pa, northwestern Vietnam, the highest-altitude Starbucks in Asia has opened. At 3,063 meters, attached to the cable-car station at the peak known as the "Roof of Indochina," you can enjoy coffee while gazing at a sea of clouds. News summary: Starba...

A Vietnamese coffee-brewing experience was selected for U.S. National Geographic's "12 of the World's Food Experiences." Its traditional extraction using a phin filter, along with unique twists like egg coffee and salt coffee, was highly praised as "a local tradition that produces unforgettable flavor"...

In a ranking of Southeast Asia's best drinks released by the gourmet review site Taste Atlas, three Vietnamese coffees were selected for the top 10. Among 62 drinks covered, cà phê sữa đá (iced milk coffee) came in 3rd, black coffee 6th, and egg coffee also...

In the first half of 2025, foreign tourists visiting Vietnam reached about 10.67 million, up about 21% year on year. Even compared with the same period in pre-COVID 2019, it's about 26% higher, making Vietnam's tourism recovery clearly robust. News summary: According to the General Statistics Office of Vietnam...

Vietnam's beverage chain market has surpassed 1.3 billion dollars (about 200 billion yen), growing into Southeast Asia's third-largest. While domestic brands such as Highlands Coffee and Phuc Long surge, overseas chains have withdrawn one after another. Along with local reactions, café choices for Japanese travelers...

Eight of Vietnam's specialty products have been officially certified as "Asia Records" by the Asia Record Organization. With traditional specialties representing each region receiving international recognition, voices of pride are spreading within Vietnam. For Japanese tourists too, souvenir...