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KOI Thé, the bubble tea chain from Taiwan. Its signature is a milk tea sunk with house-made brown-sugar tapioca, the “Golden Bubble.” Reputed as an authentic standard-bearer of Taiwanese-style tapioca drinks for its quality and consistency, it has won a following in Vietnam too, especially among young people. Ja ...

Vietnam's beverage chain market has surpassed 1.3 billion dollars (about 200 billion yen), growing into Southeast Asia's third-largest. While domestic brands such as Highlands Coffee and Phuc Long surge, overseas chains have withdrawn one after another. Along with local reactions, café choices for Japanese travelers...

Walk the streets of Ho Chi Minh or Hanoi and it's not just coffee that young people are holding. Milk tea with ice floating in it, and black tapioca pearls sucked up through a thick straw. Called "tra sua (trà sữa)" in Vietnam, this drink is now an everyday part of life for students and office workers...

Stripes drawn by brown-sugar syrup and chewy tapioca — Gong Cha, the global bubble tea chain from Taiwan, is one of the players that spread Taiwanese-style tapioca milk tea culture in Vietnam. Beyond its signature brown-sugar tapioca milk tea, its menu is built on Taiwanese tea ...