Boba– tax –

KOI Thé, the bubble tea chain from Taiwan. Its signature is a milk tea sunk with house-made brown-sugar tapioca, the “Golden Bubble.” Reputed as an authentic standard-bearer of Taiwanese-style tapioca drinks for its quality and consistency, it has won a following in Vietnam too, especially among young people. Ja ...

Vietnam's beverage chain market has surpassed 1.3 billion dollars (about 200 billion yen), growing into Southeast Asia's third-largest. While domestic brands such as Highlands Coffee and Phuc Long surge, overseas chains have withdrawn one after another. Along with local reactions, café choices for Japanese travelers...

ベトナムの都市部では、コーヒーだけでなくミルクティーも日常的な選択肢です。Gong Cha（貢茶）はその一例ですが、ブランド史より、茶の種類・糖度・氷・トッピングをどう選ぶかが注文では重要です。ベトナムでは「トラースア（trà sữa）」と呼ばれるこの...

Stripes drawn by brown-sugar syrup and chewy tapioca — Gong Cha, the global bubble tea chain from Taiwan, is one of the players that spread Taiwanese-style tapioca milk tea culture in Vietnam. Beyond its signature brown-sugar tapioca milk tea, its menu is built on Taiwanese tea ...