US hotel giant Marriott International has partnered with the Vietnamese conglomerate Sun Group to sign a contract to develop 10 hotels and resorts in the country. Centered on Phu Quoc and Vung Tau, it will newly supply about 4,500 rooms from 2026 to 2030. The highlight is the Vietnam debut of W Hotels and Moxy Hotels, with a total of eight brands to be rolled out. It's a large pipeline with an eye on Phu Quoc, the host of APEC 2027.
Seven in Phu Quoc, three in Vung Tau
開発の内訳は、フーコックに7物件、ブンタウに3物件。フーコックではRuby Beach（88.4ヘクタールの複合用途サイト）での開発が含まれ、近隣のホントム島でも案件が進む。ブンタウの3物件は、2025年7月の行政統合でホーチミン市の一部となったブンタウ地区にあり、ロンタイン国際空港にほど近いBlanca City開発内に位置する。観光需要の伸びを背景に、ビーチリゾートからシティ型まで幅広い立地をカバーする構えだ。
Eight brands — W and Moxy debut
This contract deploys eight Marriott brands across the properties. The luxury W Hotels and the lifestyle Moxy Hotels are both making their Vietnam debut. Also named are Marriott Hotels, Westin Hotels & Resorts, Le Méridien, Courtyard by Marriott, Fairfield by Marriott, and Four Points by Sheraton, covering diverse customer tiers from high-end to mid-range. Marriott already operates 11 brands and 32 properties in Vietnam excluding W and Moxy, with more than 50 projects in the pipeline.
Key figures (converted to Japanese yen)
| Item | Details |
|---|---|
| Partnership | Marriott International × Sun Group |
| Scale | 10 hotels and resorts / about 4,500 rooms |
| Development period | 2026–2030 |
| Location breakdown | 7 in Phu Quoc / 3 in Vung Tau |
| Debut brands | W Hotels／Moxy Hotels |
| Existing operations | 11 brands, 32 properties (pipeline of 50+) |
| Background | APEC 2027 (host: Phu Quoc) |
How locals see it
Marriott's regional head commented, "Since 2022, our portfolio in Vietnam has doubled. This responds to a record number of overseas travelers and rising demand from domestic guests seeking world-class accommodations." The partnership with Sun Group overlaps with the vision of pushing Phu Quoc up into an international resort hub. In the tourism industry, there is growing expectation that the debut of luxury brands will lift the country's hotel market to a higher stage.
Impact on Vietnam fans and travelers
The arrival of W Hotels and Moxy greatly broadens the options for traveling Vietnam. Luxury-minded travelers will be able to enjoy world-class resorts in Phu Quoc, and younger generations can enjoy lifestyle hotels like Moxy in Vung Tau and near Ho Chi Minh City. Those interested in Phu Quoc resort development will also want to checkthe opening information for Park Hyatt Phu Quoc..
Ripple effects on the industry
The new supply of about 4,500 rooms accelerates the expansion of Vietnam's hotel market. With the international event of APEC 2027 ahead, infrastructure and lodging development are expected to advance, centered on Phu Quoc. The large-scale entry of foreign brands also leads to local job creation and a lift in service standards. As Vietnam's food and tourism as a whole draw worldwide attention,combined with the announcement of the Michelin Guide Vietnam 2026,the country's tourism brand is rising.
Practical information
| Item | Details |
|---|---|
| Main development areas | Phu Quoc (Ruby Beach, Hon Thom island) / Vung Tau (Blanca City) |
| Notable brands | W Hotels (luxury) / Moxy (lifestyle) |
| Opening timing | Sequentially in 2026–2030 |
| Access | ブンタウ＝2025年統合でホーチミン市の一部に、ロンタイン国際空港至近 |
Summary
The contract by Marriott and Sun Group to develop 10 hotels and about 4,500 rooms is a large deal signaling that Vietnam's hotel market has entered a new growth stage. The debut of W Hotels and Moxy broadens travelers' options and boosts the development of Phu Quoc with an eye on APEC 2027. The ways to enjoy a Vietnam trip look set to grow even more varied from here.
Source:TTG Asia
