One of Vietnam's largest travel trade shows, the "Vietnam International Travel Mart (VITM 2026)," is being held Thursday, April 9 to Sunday, April 12, 2026, at theHanoi International Center for Exhibition (I.C.E Hanoi). This year's theme is "Digital Transformation & Green Growth – Elevating Vietnam Tourism」。
Scale and participants: over 600 companies from 15 countries gather
This year's VITM sets a new record for scale.About 450 booths,with over 600 companies and organizations, including domestic and international travel agencies, airlines, tourism boards, and international bodies,taking part.Participants gathered from 15 countries and regions and 34 cities and provinces nationwide, with about80,000 visitorsexpected during the run. Tourism-promotion booths for Korea, Malaysia, and Taiwan were also set up, useful for planning trips to various Asian countries too.
Schedule: business days plus public days
| Date | Details |
|---|---|
| Thursday, April 9 | B2B networking day: a business-matching event with 350-400 domestic and international travel buyers |
| Friday, April 10 | First public day, awards ceremony for outstanding tourism businesses (honoring 136 companies and 73 individuals) |
| Saturday, April 11 | Second public day, seminars (green tourism, use of technology) |
| Sunday, April 12 | Final public day, concentrated flash-sale day |
The biggest draw: flash sales of up to 50% off
The biggest highlight of the public days (the 10th-12th) istour packages sold at up to 50% off.During the run, time-limited flash sales are held multiple times, offering beach resorts, cultural-heritage tours, eco-tourism plans, and more at heavily discounted prices. Not only domestic Vietnam tours but also packages to various Southeast Asian countries may be eligible for discounts. Direct purchases and bookings are possible at the venue, with on-the-spot card payment supported too.
Points Japanese travelers should note
VITM 2026 is an event premised on buying travel locally, but it's also important from the standpoint of getting ahead of tourism trends. New packages and destination information toward thetarget of 25 million international touriststhe Vietnamese government has set for 2026 are gathered in one place. For travelers staying in Hanoi, touring the booths of multiple tourism departments and boards at once makes it a prime chance to compare candidates for their next destination.
Also, the seminars themed on the environment and digital include content where you can learn Vietnam tourism's future trends. Tourism-promotion booths for each region, such as Ha Long Bay, also exhibit, so you may be able to obtain brochures and discount-ticket information for"Ha Long Bay Carnival 2026". The venue is about a 15-minute taxi ride from Hanoi's Old Quarter.
Combining VITM with Hanoi sightseeing
In Hanoi during VITM, it's easy to combine with the city's sights. Staying alongside Hanoi Old Quarter gourmet and cultural experiences is ideal."Fairmont Hanoi" opens in Hanoi's Old QuarterA plan to visit VITM while staying at the new luxury hotels introduced in the article is also worth considering.
For the latest overall trends in Vietnam tourism, also refer toVietnam welcomes a record 6.76 million foreign visitors in Q1 2026. For event information across Vietnam, such as the Hue Festival,the Hue Festival 2026 kicking off in late April.be checked out there.
Reactions on the ground in Vietnam
The Vietnam Tourism Association (VITA) positions VITM 2026 as "the most important platform connecting domestic and international travel buyers with tourism operators," citing the strengthening of B2B sessions as this year's main strategy. It aims to strengthen the brand power of Vietnam tourism, with the recovery of inbound tourism and the promotion of digitalization as two wheels. Local media reported that "this year's VITM has a stronger international flavor than usual, with more participants from various Asian countries," which can be said to be proof that Vietnam's presence in the global travel market is rising a notch.
Summary: four days to obtain all the "travel deals" in one place locally
VITM 2026 runs through Sunday, April 12. It's worth stopping by not only for travelers living in Hanoi but for those sightseeing too. Beyond buying discount packages, it's a precious chance to efficiently gather the latest tourism information from across Vietnam. Admission to the venue is free (on public days), and flash sales become especially active on the weekend.
Source:
Vietnam Int’l Travel Mart 2026 to feature 450 booths | VietnamPlus
VITM 2026 pivots to B2B focus to boost inbound tourism | Vietnam News
Practical information Japanese travelers should know
VITM 2026 admits not only travel-industry figures but general travelers too. At the venue, travel agencies and airlines from various regions run their own promotions, making it a prime place to gather information especially for Japanese travelers planning trips from Golden Week onward.
| Item | Details |
|---|---|
| Dates | Thursday, April 9 to Sunday, April 12, 2026 |
| Venue | I.C.E Hanoi (Hanoi International Center for Exhibition) |
| Address | 91 Trần Hưng Đạo, Hoàn Kiếm, Hà Nội |
| Admission | Free (public days: April 10-12) |
| Discount details | Tour packages at up to 50% off available for local purchase |
This VITM 2026 flies the theme of "digital transformation" and is held in a hybrid format combining an online booking system with a real-world exhibition. Obtaining each booth's information using QR codes is also possible, so with a smartphone you can gather information efficiently.
Frequently asked questions (FAQ)
- Q. Can travelers from Japan also buy travel packages at VITM?
- A. Purchase requires local payment, but payment by credit card or cash is possible. For exchanging into Vietnamese dong, use the exchange offices at the airport or in your hotel.
- Q. How do I get to the VITM 2026 venue?
- A. It's in a prime location about a 5-minute walk from Hoan Kiem Lake. Using a taxi or the Grab app, you can reach it from anywhere in the city.
