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One of the joys of visiting Vietnam's cities is shopping.<\/p>\n
From modern shopping malls to lively traditional markets to tasteful goods shops, a diverse shopping experience awaits. Major cities like Ho Chi Minh City, Hanoi, Da Nang, and Hoi An each have distinctive shopping spots dotted about, where you can encounter memorable souvenirs and hidden finds.<\/p>\n
In this article, we introduce 12 curated shopping spots in Vietnam's major cities. We deliver practical information \u2014 malls lined with luxury brands, markets where haggling is fun, encounters with brands not yet in Japan, and tips for efficient shopping.<\/p>\n
Ho Chi Minh City, Vietnam's largest city, has a concentration of modern shopping malls.<\/p>\n
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The blue twin towers facing Dong Khoi Street are the landmark.<\/p>\n
With more than 250 brands, it's characterized by a well-balanced tenant lineup centered on apparel. Brands familiar to Japanese people too \u2014 ZARA, H&M, Matsumoto Kiyoshi, Daiso \u2014 are there. Local caf\u00e9s and restaurants line the basement, and there's a supermarket called Vinmart, so it's recommended for those who want to buy souvenirs cheaply.<\/p>\n
\u55b6\u696d\u6642\u9593\u306f\u5e73\u65e510:00~22:00\u3001\u571f\u66dc\u65e59:30~22:00\u3001\u65e5\u66dc\u65e59:30~22:00\u3002\u65e5\u672c\u4eba\u8857\u30ec\u30bf\u30f3\u30c8\u30f3\u901a\u308a\u304b\u3089\u5f92\u6b6910\u5206\u306e\u597d\u7acb\u5730\u3067\u3001\u591c\u9593\u306f\u30e9\u30a4\u30c8\u30a2\u30c3\u30d7\u3055\u308c\u305f\u5916\u89b3\u304c\u65e71\u533a\u30a8\u30ea\u30a2\uff08\u30c9\u30f3\u30b3\u30a4\u901a\u308a\u5468\u8fba\uff09\u3067\u975e\u5e38\u306b\u76ee\u7acb\u3061\u307e\u3059\u3002<\/p>\n
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One of the most prestigious shopping malls in Ho Chi Minh City.<\/p>\n
Luxury fashion brands like Louis Vuitton, Gucci, and Burberry are tenants, and in the refined food court you can enjoy both Asian and Western cuisine. The mall's design is modern and chic, and the spacious corridors and elegant lighting create a classy atmosphere.<\/p>\n
Located at 65 Le Loi Street, with hours from 9:30 to 21:30. There's a high-end supermarket too, making it an ideal spot for both shopping and dining.<\/p>\n
A Malaysian shopping mall across from Vincom Center.<\/p>\n
2019\u5e74\uff0812\u67086\u65e5\u30aa\u30fc\u30d7\u30f3\uff09\u306b\u30e6\u30cb\u30af\u30ed\u304c\u521d\u4e0a\u9678\u3057\u3066\u304b\u3089\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u3092\u4e2d\u5fc3\u306b\u306b\u304e\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u7121\u5370\u826f\u54c1\u3082\u30aa\u30fc\u30d7\u30f3\u3057\u3066\u304a\u308a\u3001\u30d1\u30fc\u30af\u30bd\u30f3\u5185\u306f\u65e5\u672c\u3068\u3044\u3063\u305f\u96f0\u56f2\u6c17\u3002\u30e6\u30cb\u30af\u30ed\u3067\u306f\u30d9\u30c8\u30ca\u30e0\u9650\u5b9a\u30c7\u30b6\u30a4\u30f3\u306eT\u30b7\u30e3\u30c4\u304c\u8ca9\u58f2\u3055\u308c\u3001\u7121\u5370\u826f\u54c1\u3082\u65e5\u672c\u3067\u306f\u898b\u304b\u3051\u306a\u3044\u5546\u54c1\u304c\u3042\u308a\u3001\u304a\u571f\u7523\u306b\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n
It used to be quiet, but with the entry of Japanese brands it has regained its liveliness.<\/p>\n
A Korean high-end shopping mall near the Saigon Cathedral.<\/p>\n
Centered on overseas brands, it sells cosmetics, perfumes, and more, recommended for those interested in beauty. There are plenty of caf\u00e9s too, making it perfect to visit between sightseeing. Inside, luxury fashion stores and Vietnamese retailers line up, with a wide range from elegant clothing to high-end accessories.<\/p>\n
A shopping mall that gathers some of Ho Chi Minh City's finest high-end brands.<\/p>\n
Few people may buy top-tier brands in Vietnam, but since various overseas brands gather here, you won't get bored just looking. Recommended for women is its rich selection of aroma lines. It also carries France's Durance, Thailand's Thann Sanctuary, and more.<\/p>\n
The exterior is a white-based building founded on colonial architecture, letting you feel a little-Paris mood. It's also famous as a photo spot.<\/p>\n
In Hanoi, the center of politics and culture, calm-atmosphere shopping areas spread out.<\/p>\n
Walk the Old Quarter and commerce and daily life are condensed into narrow streets, with livelihoods continuing across many generations. Many shops have staff who speak Japanese and make efforts to attract Japanese customers, so beyond quality, they put effort into design too.<\/p>\n
An area in Hanoi with many shops that have Japanese-speaking staff on hand.<\/p>\n
This kind of shop makes efforts to attract Japanese customers, so beyond quality, they put effort into design too. Products lined up to suit Japanese fashion sense are on the shelves, making it perfect for finding stylish goods. Since the quality of the coloring on ceramics differs greatly by shop, comparing several shops is recommended.<\/p>\n
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Around the lake, you'll see people doing morning exercises and locals quietly enjoying a walk.<\/p>\n
Though it's a tourist spot, there's a strong sense of daily life laid open as is, and just walking the streets you feel the accumulation of history. Specialty shops line the narrow streets, each with its own character. Shops gather by product \u2014 Silk Street, silversmith street, and so on.<\/p>\n
Central Vietnam's Da Nang and Hoi An are shopping spots each with a different appeal.<\/p>\n
Da Nang is a beach resort that has developed rapidly in recent years; the city itself is compact and easy to get around, suiting a first stay in the central region. It's characterized by the coexistence of urban convenience and the closeness of nature.<\/p>\n
Near the long white-sand beaches represented by My Khe Beach, modern shopping facilities are dotted about.<\/p>\n
They're a place of relaxation not just for tourists but for locals too, where you can enjoy shopping while savoring a resort mood. Beachside caf\u00e9s and restaurants are well-stocked too, so you can rest gazing at the sea between purchases \u2014 an appealing point.<\/p>\n
In the Old Quarter of Hoi An, registered as a World Heritage site, lantern lights wrap the town at night.<\/p>\n
It's maintained as a tourist spot, but without excessive flashiness, and even your walking pace naturally slows. Strolling along the river, gazing at old houses and trading halls, memories of the port town that once flourished on trade overlap. That its face changes greatly between day and night is another charm of this town.<\/p>\n
There are many shops for made-to-order clothes, shoes, and leather goods, with tailoring-in-a-short-time services popular. There are also many shops of traditional embroidery and weaving, where you can feel the warmth of handwork.<\/p>\n
![\"\u30db\u30a4\u30a2\u30f3](\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/01\/content-2552e6ee-fc49-475f-a80e-6904574c0cc6-3.jpg\")
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At Vietnam's markets, haggling is a must.<\/p>\n
Lately many shops attach labels with a set price to products, but this is a trick aimed at travelers. Recognize it as a price set with the thought \"if you buy at this price, it's a windfall.\" On the other hand, when haggling isn't possible, it's marked in large letters \"FIX PRICE.\"<\/p>\n
The other party has a livelihood on the line too, so unreasonable haggling may end up angering them.<\/p>\n
If they won't budge in negotiation even after two or three tries, it's better to understand that's the regular price. Recommended goods at markets are so-called cheap goods under 1 dollar (100 yen). They're plenty as souvenirs to scatter among close friends, family, and relatives.<\/p>\n
It's important not to expect quality at markets.<\/p>\n
Products are left exposed to the elements, so goods are faded, ceramics may be cracked, and embroidery may be frayed. You can't very well hand such goods to someone important as a souvenir. Feel the Vietnamese flavor at a market and shop while haggling. Do come experience the real thrill of a Vietnam trip.<\/p>\n
Also, markets are a hotspot for pickpockets. There are two moments when pickpockets strike. One is while walking the crowded market aisles, the other is during shopping. Always keep your wallet where it touches your skin or hand.<\/p>\n
Vietnam is also called a goods paradise.<\/p>\n
Among Japanese people, a huge boom came in the 1990s, to the point that goods streets lined with wares even sprang up in cities like Hanoi and Ho Chi Minh City, where many Japanese travelers gather. You buy souvenirs not only at Vietnam's classic market goods shops but in varied formats \u2014 shopping centers, supermarkets, and markets.<\/p>\n
Dried goods you can buy at markets can also be bought at city supermarkets.<\/p>\n
If you're bringing them home as souvenirs, a supermarket is recommended. Buy at a market and they won't pack them into a case for you \u2014 you just get them in a plastic bag. When buying dried fruit at a market, always ask to taste it. However, food sold at markets is poorly preserved, so the flavor has faded.<\/p>\n
![\"\u30d9\u30c8\u30ca\u30e0](\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/01\/content-2552e6ee-fc49-475f-a80e-6904574c0cc6-4.jpg\")
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Stylish goods are found mostly at shops with Japanese-speaking staff on hand.<\/p>\n
In Hanoi it's Nha Tho Street, and in Ho Chi Minh City it's Dong Khoi Street and Pasteur Street, where there are many shops with Japanese-speaking staff. This kind of shop makes efforts to attract Japanese customers, so beyond quality, they put effort into design too.<\/p>\n
Since many foreigners have fallen victim to rip-offs in recent years, the government and local authorities alike are promoting FIX PRICE, and are even considering some kind of penalty on shops for egregious rip-offs. At goods shops, you can probably haggle only about 20 to 30%.<\/p>\n
To make the most of shopping in Vietnam, planning is important.<\/p>\n
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The morning is when markets come alive.<\/p>\n
You can browse fresh ingredients and goods while feeling local life. In the afternoon, spending time leisurely at a shopping mall, enjoying shopping in an air-conditioned, comfortable space, is recommended. From evening into night, you can have an atmospheric shopping experience while strolling an illuminated Old Quarter, as in Hoi An.<\/p>\n
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Vincom Center and Parkson face each other, so you can visit both efficiently. In Hanoi, centered on the Old Quarter, specialty shops gather by street, so choosing streets by purpose is efficient. Da Nang is a compact town, so it's easy to build a one-day plan combining beach and shopping.<\/p>\n
Vietnam's cities each have distinctive shopping spots.<\/p>\n
For liveliness, Ho Chi Minh City's modern malls; to feel history and daily life, Hanoi's Old Quarter; for a balance of nature and city, Da Nang; to savor atmosphere, Hoi An's goods shops. Each town shows you Vietnam from a different angle.<\/p>\n
At markets you enjoy haggling, and at shopping malls you can shop with peace of mind in a comfortable space. At shops with Japanese-speaking staff you can encounter high-quality goods, and at supermarkets you can buy souvenirs at affordable prices. The appeal of Vietnam's tourist spots lies not in the famous sights themselves but in the daily life spreading around them.<\/p>\n
The bustle of the market, a cup of coffee drunk at the roadside, the flow of people growing toward evening. The form differs by city, but in every town, life is right next to tourism. That closeness is the reason a trip stays in memory as an experience, not mere movement.<\/p>\n
Why not find your own favorite shopping spot in a Vietnamese city too?<\/strong><\/p>","protected":false},"excerpt":{"rendered":" A carefully selected introduction to 12 shopping spots to visit in Vietnam's major cities. By city \u2014 Ho Chi Minh, Hanoi, Da Nang, and more \u2014 it explains the features, price ranges, and cautions of malls, markets, and goods shops, compiling a practical guide to not failing at shopping during your trip.<\/p>","protected":false},"author":1,"featured_media":750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"\u8fd1\u4ee3\u30e2\u30fc\u30eb\u304b\u3089\u6d3b\u6c17\u306e\u4f1d\u7d71\u5e02\u5834\u3001\u30bb\u30f3\u30b9\u5149\u308b\u96d1\u8ca8\u5e97\u307e\u3067\u2014\u2014\u30db\u30fc\u30c1\u30df\u30f3\u30fb\u30cf\u30ce\u30a4\u30fb\u30c0\u30ca\u30f3\u30fb\u30db\u30a4\u30a2\u30f3\u306e\u8cb7\u3044\u7269\u30b9\u30dd\u30c3\u30c812\u9078\u3092\u5728\u4f4f\u8005\u304c\u30ac\u30a4\u30c9\u3002\u6398\u308a\u51fa\u3057\u7269\u3068\u51fa\u4f1a\u3046\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","ssp_meta_keyword":"","footnotes":""},"categories":[428,56],"tags":[271,229,53],"purpose":[132,131],"keyword":[226,228,213],"location":[337,299,317,419],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-souvenir-gift","category-travel-guide","tag-vietnam-souvenir-tag","tag-vietnam-travel","tag-sightseeing","purpose-shopping","purpose-sightseeing","keyword-souvenir","keyword-vietnam-goods","keyword-market","location-da-nang","location-hanoi","location-ho-chi-minh","location-hoi-an"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":4,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":4294,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts\/746\/revisions\/4294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media\/750"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=746"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=746"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=746"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}