{"id":1540,"date":"2026-03-19T15:21:14","date_gmt":"2026-03-19T06:21:14","guid":{"rendered":"https:\/\/vietnam-gift.com\/?p=1540"},"modified":"2026-06-21T03:22:41","modified_gmt":"2026-06-20T18:22:41","slug":"cheese-coffee","status":"publish","type":"post","link":"https:\/\/vietnam-gift.com\/en\/cafe\/cheese-coffee\/","title":{"rendered":"Cheese Coffee is Vietnam's photogenic social-media mecca"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If you'd like to learn more about Vietnam's caf\u00e9s, take a look at<a href=\"\/en\/blog\/area\/cheese-coffee\/\">Cheese Coffee's gallery page<\/a>as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A cutting-edge, social-media-worthy caf\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam's caf\u00e9 scene is now evolving as never before. Among them, one that shines especially brightly is Cheese Coffee. Born in 2016, this caf\u00e9 chain operates more than 16 stores centered on Ho Chi Minh City and Hanoi, drawing enormous support from the younger generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The founders are a couple, John Trung Nguyen and Jenny Tien Nguyen. From the wish to \"fuse modern European essence with Vietnam's coffee culture,\" the concept of Cheese Coffee was born. The brand slogan is \"Chat Au, Ban Viet (European quality, Vietnamese essence).\" As those words show, it splendidly fuses refined European-style design with the traditional appeal of Vietnamese coffee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its Instagram followers exceed 60,000, and every posted photo looks like a scene from a fashion magazine. A brand color scheme based on gold and dark blue, a visual identity built on a perfect grid system: everything is a thoroughly calculated design, and it's talked about for how you can take social-media-worthy photos just by visiting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to Vietnamese caf\u00e9s, many shops have a retro atmosphere or local feel as their appeal, but Cheese Coffee competes with a completely different approach. With millennials and Gen Z as its main target, it proposes \"going to a caf\u00e9\" itself as part of a lifestyle: that kind of new caf\u00e9 experience is here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recommended menu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cheese Coffee's menu is built around Vietnamese coffee but is rich with creative arranged drinks. It is a lineup unique to the social-media era, pursuing both visual beauty and flavor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salt Coffee<\/strong><br>One of Cheese Coffee's signature menu items. A cup topping Vietnamese coffee with a salty cream, and the exquisite contrast of sweetness and saltiness is addictive. The price is 55,000 to 65,000 VND (about 330 to 390 yen). It is a specialty you can taste only here, a modern arrangement of Vietnam's own coffee culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Almond Macchiato<\/strong><br>A popular Cheese Coffee drink where the fragrance of almond harmonizes with the body of espresso. At 55,000 to 69,000 VND (about 330 to 410 yen), it's less than half the price of a Japanese specialty coffee shop. Since it uses almond milk, it is also recommended for those avoiding dairy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Arabica Hazelnut Macchiato<\/strong><br>A luxurious cup adding hazelnut flavor to Arabica coffee. The sweet aroma of the nuts brings out the coffee's acidity, letting you enjoy it like a dessert. 59,000 to 69,000 VND (about 350 to 410 yen).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avocado milk tea<\/strong><br>A milk tea using avocado, hugely popular in Vietnam. With a creamy, rich mouthfeel, it is popular even with those who aren't fond of coffee. 55,000 to 65,000 VND (about 330 to 390 yen).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cream cheese tiramisu<\/strong><br>Not just drinks; the sweets are a must-check too. In particular, the cream cheese tiramisu is a signature dessert where you can enjoy the rich cheese flavor befitting the brand name. 45,000 to 59,000 VND (about 270 to 350 yen).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Almond croissant<\/strong><br>A baked good with plenty of almond cream sandwiched in flaky croissant dough. It pairs superbly with coffee, and many regulars order it as a morning set. 39,000 to 49,000 VND (about 230 to 290 yen).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A design that differs by store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A major appeal of Cheese Coffee is the interior design that differs by store. While keeping a unified brand image, each store has its own theme and concept, so there is pleasure in touring multiple stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pasteur Street store (15 Pasteur, District 1)<\/strong><br>One of the most accessible stores for tourists. Within walking distance of Ben Thanh Market, it features an elegant interior reminiscent of a European bistro. The natural light streaming through the large windows is beautiful, making it a top location for photography.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le Thi Rieng Street store (41 Le Thi Rieng, District 1)<\/strong><br>Located near Pham Ngu Lao Street in the backpacker district. With an industrial-modern design, its brick walls and metallic decor create a cool atmosphere. It is a popular spot for nomad workers too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cong Truong Lam Son store (Cong Truong Lam Son)<\/strong><br>A store located right near the Municipal Theatre (Opera House). In the heart of Ho Chi Minh City, it is easy to drop by between sightseeing. Its classical European-style interior harmonizes with the surrounding French-colonial architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hanoi Le Dai Hanh Street store (50A Le Dai Hanh, Hanoi)<\/strong><br>Cheese Coffee's first store in Hanoi. It features a warm design that blends into Hanoi's calm streetscape. Since you can enjoy a different atmosphere from the Ho Chi Minh City stores, it is a store travelers visiting both cities should compare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What all stores share is the commitment to design down to the details. From the material of the tables to the angle of the lighting to the choice of tableware, everything is designed to be \"photogenic.\" If you love caf\u00e9s, the pleasure of finding your favorite store awaits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical guide<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Access<\/strong><br>Stores in Ho Chi Minh City are concentrated in Districts 1 to 3. Most stores can be reached within 10 minutes by taxi or Grab from tourist areas. Searching \"Cheese Coffee\" on Google Maps quickly finds the nearest store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Budget guide<\/strong><br>A drink is 45,000 to 75,000 VND (about 270 to 450 yen), and food is 35,000 to 65,000 VND (about 210 to 390 yen). Even combining a drink and sweets, you can enjoy it within 150,000 VND (about 900 yen). It is a somewhat higher price range among local chains, but given the quality of the space and the drinks, it is a fully justifiable level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tips for photography<\/strong><br>The most beautiful photos are taken during the morning hours when natural light streams in. If you can secure a window seat, you can capture the drink and the store's atmosphere in one shot. The staff are friendly and welcoming of photography in the store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hours<\/strong><br>Most stores are open from 7:30 a.m. to 10:30 p.m. Weekend brunch time (10 a.m. to 1 p.m.) is crowded, so if you want a relaxed stay, weekday afternoons are the target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to order<\/strong><br>The menu has English notation and is photo-illustrated, so you won't feel a language barrier. It also accepts card payment and electronic payments such as MoMo and ZaloPay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cheese Coffee is a presence that makes you feel Vietnam's caf\u00e9 culture is evolving to a new stage. While valuing the flavor of traditional Vietnamese coffee, it creates new value with modern design and a creative menu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While a social-media-worthy space, the quality of the coffee and food is the real thing too. This caf\u00e9 where European refinement and Vietnamese vitality intersect will surely add color to the memories of a Vietnam trip. When you visit Ho Chi Minh City or Hanoi, experience \"Vietnam now\" at Cheese Coffee. Take one photo and it will surely draw attention on social media too.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\ud83d\uddfa\ufe0f For Cheese Coffee's basic information, signature menu, map, and reviews, see<a href=\"https:\/\/vietnam-gift.com\/en\/cafe-shop\/cheese-coffee\/\">Shop guide (card)<\/a>where we've put it all together.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\uddfa\ufe0f If you also want to compare it with other caf\u00e9s,<a href=\"https:\/\/vietnam-gift.com\/en\/column\/vietnam-cafe-comparison\/\">Vietnam's 30 Popular Caf\u00e9s: A Thorough Comparison Guide<\/a>lets you browse from a single list.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u306e\u30ab\u30d5\u30a7\u3092\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001Cheese Coffee\u306e\u30ae\u30e3\u30e9\u30ea\u30fc\u30da\u30fc\u30b8\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 S [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"\u30db\u30fc\u30c1\u30df\u30f3\u30fb\u30cf\u30ce\u30a416\u5e97\u8217\u8d85\u3092\u5c55\u958b\u3059\u308bSNS\u6620\u3048\u6700\u5148\u7aef\u30ab\u30d5\u30a7 Cheese Coffee\u30022016\u5e74\u5275\u696d\u306e\u30b8\u30e7\u30f3\u30fb\u30b0\u30a8\u30f3\u592b\u59bb\u304c\u624b\u304c\u3051\u308b\u6b27\u5dde\u30e2\u30c0\u30f3\u3068\u30d9\u30c8\u30ca\u30e0\u30b3\u30fc\u30d2\u30fc\u6587\u5316\u306e\u878d\u5408\u3092\u5728\u4f4f\u8005\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002","ssp_meta_keyword":"","footnotes":""},"categories":[17,18],"tags":[255,253,23,254,26,239,252,30],"purpose":[129,145],"keyword":[198,199,180,168,197,204],"location":[317,425],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","category-cafe","category-column","tag-instagrammable-cafe","tag-stylish-cafe","tag-cafe","tag-cafe-hopping","tag-coffee","tag-coffee-chain","tag-vietnam-cafe","tag-hochiminh","purpose-cafe","purpose-photography","keyword-instagrammable","keyword-stylish","keyword-cafe-chain","keyword-coffee","keyword-trend","keyword-modern","location-ho-chi-minh","location-southern-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":3,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":3347,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/posts\/1540\/revisions\/3347"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=1540"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=1540"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=1540"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}