{"id":1537,"date":"2026-03-19T15:21:14","date_gmt":"2026-03-19T06:21:14","guid":{"rendered":"https:\/\/vietnam-gift.com\/?p=1537"},"modified":"2026-11-14T03:27:11","modified_gmt":"2026-11-13T18:27:11","slug":"trung-nguyen-legend","status":"publish","type":"post","link":"https:\/\/vietnam-gift.com\/en\/cafe\/trung-nguyen-legend\/","title":{"rendered":"What is Trung Nguy\u00ean Legend? An explanation of the Vietnam-born caf\u00e9 chain"},"content":{"rendered":"
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Trung Nguy\u00ean Legend<\/a>is a Vietnamese coffee brand with a broad lineup that extends beyond caf\u00e9 locations to include G7 instant coffee and ground beans.<\/p>\n\n\n\n

According to the official company history, it was founded in Buon Ma Thuot in 1996 and marked its 30th anniversary in 2026. The figure of \"brand and product presence in more than 100 countries\" and the number of caf\u00e9 locations are separate figures and should not be confused.<\/p>\n\n\n

\"\"Vietnam traveler<\/span><\/div>
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At a Vietnamese brand's caf\u00e9, what should I order to understand the differences?<\/p>\n<\/span><\/span><\/span><\/div><\/div><\/div><\/div>\n\n

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At the caf\u00e9, try phin coffee; at the supermarket, comparing 3-in-1, black, and ground beans will show you the differences.
<\/strong>Rather than deciding upfront what is \"authentic,\" check the sweetness, beans, and brewing method before choosing.<\/p>\n<\/span><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n

What is Trung Nguyen Legend? Three features<\/h2>\n\n\n\n\n\n

It began in the coffee capital \"Buon Ma Thuot\"<\/h3>\n\n\n\n

Trung Nguyen Legend began in 1996 in Buon Ma Thu\u1ed9t, a coffee-producing region in Vietnam's Central Highlands.<\/p>\n\n\n\n

It then opened its first directly run caf\u00e9 in Ho Chi Minh City in 1998, switching to a business model that delivers coffee directly to consumers. Beyond caf\u00e9s, it puts effort into selling products such as instant coffee, and it has become a coffee staple you're sure to spot at local supermarkets.<\/p>\n\n\n\n

The official information states that as of 2026 the brand has a presence in more than 100 countries, but this is a broad description that includes product distribution and various store formats. As \"1,000 caf\u00e9s including overseas\" cannot be confirmed, check the official app or store locator individually for any location you plan to visit.<\/strong><\/p>\n\n\n\n

Carefully selected coffee beans<\/h3>\n\n\n\n
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Trung Nguyen's signature coffee beans are the \"Sang tao (Creation)\" series.<\/strong>Sang Tao products differ in blend, roast, and flavor profile by number and product. For products marketed as derived from civets, look beyond rarity to check ingredient labeling, authenticity, and the welfare of the animals involved, and do not judge quality by price alone.<\/p>\n\n\n\n

Inside the stores there's Vietnamese coffee served by phin drip, and the jet-black phin is striking.<\/p>\n\n\n\n

Phin coffee can be quite bitter depending on the roast level and brewing time. Tasting a small amount black first, then adding condensed milk or ice afterward, makes it easier to adjust to your preference.<\/p>\n\n\n\n

Prices vary by product, venue, and experiential menu items. Do not use the 50,000\u2013100,000 VND figures from older articles as a fixed benchmark; check the VND price displayed in-store.<\/p>\n\n\n

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There are also matcha lattes and juices, so even those who dislike coffee can drop in easily.<\/p>\n<\/span><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n

A calm interior<\/h3>\n\n\n\n
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The size, cleanliness, and crowding of venues differ from branch to branch. Do not assume a chain name alone guarantees a consistent experience; check the seating and facilities when you arrive.<\/p>\n\n\n\n

Some locations feature books and wooden furniture, but not every branch follows the same \"library\" concept. As of 2026, a new experiential location in central Ho Chi Minh City billed around three coffee civilizations has also opened, so it is worth distinguishing your purpose by branch.<\/p>\n\n\n\n

Recommended Trung Nguyen Legend instant coffee<\/h2>\n\n\n
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You'll also spot Trung Nguyen Legend's coffee at supermarkets.<\/p>\n<\/span><\/span><\/span><\/div><\/div><\/div><\/div>\n\n

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Instant coffee is easy to give as a gift, but the contents differ \u2014 3-in-1 includes sugar and creamer, while black is unsweetened. Check the recipient's sweetness preference and the ingredient list before choosing.<\/p>\n<\/span><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n

Here we introduce coffee beans and instant coffee you can buy at supermarkets as well.<\/p>\n\n\n\n

Trung Nguyen Legend drip-pack coffee<\/h3>\n\n\n\n
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\"Legend<\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n

A fragrant drip-pack coffee with little acidity.<\/p>\n\n\n\n

It's richer than Japanese drip-pack coffee, making it perfect when you want to wake up in the morning.<\/p>\n\n\n\n

At about 150,000 VND (about 900 yen) the price is on the higher side, but with 10 packs inside it's handy as a handout souvenir.<\/p>\n\n\n\n

Sang<\/strong> Taoseries<\/strong><\/h3>\n\n\n\n
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The \"Sang Tao\" series, a coffee that represents Trung Nguyen Legend, can be bought not only at caf\u00e9s but also at large supermarkets.<\/p>\n\n\n\n

The price is 85,000\u2013185,000 VND (about 510\u20131,110 yen), varying by the bean blend.<\/p>\n\n\n\n

G7\u30003in1<\/h3>\n\n\n\n
\"G7\u306e3-in-1\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30b3\u30fc\u30d2\u30fc\u306e\u7bb1\"<\/figure>\n\n\n\n

Even among Trung Nguyen Legend's brands, \"G7\" is a low-priced instant coffee familiar even to Japanese residents.<\/p>\n\n\n\n

\"3in1\" is an instant coffee that contains coffee, milk, and sugar together. Richer than Japanese instant coffee, it's a handy drink for breaks or when you want a power charge.<\/p>\n\n\n\n

G7 Black Coffee<\/h3>\n\n\n\n

G7's black coffee has solid richness\u2014a handy way to enjoy coffee when you're busy.<\/p>\n\n\n\n

It's recommended for those who want a rich flavor even in instant coffee, or who want to buy authentic coffee at an affordable price as a handout souvenir.<\/p>\n\n\n\n

A Trung Nguyen Legend guide for Japanese tourists<\/h2>\n\n\n\n

How to find a store<\/strong><\/h3>\n\n\n\n

It has outlets in the downtown areas and shopping malls of major cities such as Ho Chi Minh City, Hanoi, and Da Nang. Search \"Trung Nguy\u00ean Legend\" on Google Maps and you'll find your nearest store right away.<\/p>\n\n\n\n

Ordering tips<\/strong><\/h3>\n\n\n\n

The menu is basically written in both Vietnamese and English. Many stores have picture menus, so even if you're unsure about the language, pointing to order is no problem.<\/p>\n\n\n\n

Estimated time to stay<\/strong><\/h3>\n\n\n\n

If you order a phin drip, extraction takes 5\u201310 minutes, so it's reassuring to allow at least 30 minutes. Wi-Fi is available too, making it handy as a rest base or workspace between sightseeing.<\/p>\n\n\n\n

Adjust your approach depending on whether you are at a caf\u00e9 or a supermarket<\/h2>\n\n\n