{"id":4185,"date":"2026-07-31T23:05:23","date_gmt":"2026-07-31T14:05:23","guid":{"rendered":"https:\/\/vietnam-gift.com\/news\/hamasushi-hcmc-open\/"},"modified":"2026-08-02T08:13:39","modified_gmt":"2026-08-01T23:13:39","slug":"hamasushi-hcmc-open","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/hamasushi-hcmc-open\/","title":{"rendered":"Hama Sushi opens its first Vietnam store in Ho Chi Minh City on July 30, its second Southeast Asian market"},"content":{"rendered":"<p>Kaiten-zushi (conveyor belt sushi) chain Hama Sushi opened its first Vietnam store on July 30, 2026, at Aeon Mall Tan Phu Celadon in Tan Son Nhi Ward, Ho Chi Minh City. Trade publication NNA reported it as the chain's second Southeast Asian market, following its Thailand debut in Bangkok in November 2025. At an affordable 20,000-45,000 dong for one to two pieces per plate, it gives Japanese residents and local families another way to enjoy Japanese-style conveyor belt sushi at accessible prices.<\/p>\n<h2>Opening at Aeon Mall Tan Phu Celadon, the second Southeast Asian country after Thailand<\/h2>\n<p>The store is located at Aeon Mall Tan Phu Celadon in Tan Son Nhi Ward (formerly Tan Phu District), Ho Chi Minh City. It was Aeon's first mall in Vietnam, opening in 2014, and its retail floor space was roughly doubled in 2019. Hama Sushi is a Japan-based conveyor belt sushi chain that has already expanded overseas to Hong Kong, Taiwan, China, and Thailand. This Ho Chi Minh City store marks its second Southeast Asian market, following its first Thailand store in Bangkok in November 2025, where it grew to around four locations within about six months of opening.<\/p>\n<p>Japanese restaurant chains keep expanding into Vietnam, even as competition in the delivery sector intensifies.<a href=\"https:\/\/vietnam-gift.com\/en\/news\/meituan-vietnam-entry\/\">A moment when China's Meituan entry stirs the market<\/a>, we covered in a separate article what is happening to Japanese chains, and Hama Sushi's brick-and-mortar opening is one concrete example of it.<\/p>\n<h2>20,000-45,000 dong a dish: practical notes on hours and access<\/h2>\n<p>Prices run about 20,000\u201345,000 dong for a plate of one or two pieces. Converting at a rough 170 dong to the yen, that's roughly 120\u2013260 yen (a guide only, since rates fluctuate). Hours are 10:00\u201322:00 on weekdays and 9:00\u201322:00 on weekends and holidays, so you can go from morning to night in step with the mall.<\/p>\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>Details<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Shop<\/td>\n<td>Hama Sushi's first store in Vietnam<\/td>\n<\/tr>\n<tr>\n<td>Location<\/td>\n<td>Aeon Mall Tan Phu Celadon (Tan Son Nhi Ward, Ho Chi Minh City)<\/td>\n<\/tr>\n<tr>\n<td>Opening date<\/td>\n<td>July 30, 2026<\/td>\n<\/tr>\n<tr>\n<td>Price guide<\/td>\n<td>20,000\u201345,000 dong for a plate of one or two pieces (roughly 120\u2013260 yen at about 170 dong to the yen)<\/td>\n<\/tr>\n<tr>\n<td>Hours<\/td>\n<td>Weekdays 10:00-22:00 \/ weekends and holidays 9:00-22:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Most conveyor belt sushi chains use touchscreens or dedicated ordering terminals, so customers can order with a few taps even without much Vietnamese or English, making it easy for families to use. Since the Aeon Mall in Tan Son Nhi Ward is a bit removed from the city center (District 1), it's more efficient to visit as part of a shopping or movie trip if you're stopping by while traveling. Crowds are expected right after opening, so shifting your visit to a weekday afternoon should make it easier to get a seat.<\/p>\n<h2>Inside the restaurant on day two: 40 groups waiting at 7pm<\/h2>\n<p>I went to see it for myself on the second night after the opening. By the time I arrived at 7pm,<strong>there were 40 groups waiting to be seated<\/strong>. Every seat was taken, and the queue stretched out into the mall corridor. For the evening peak right after an opening, you should count on a long wait.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1927-1024x576.jpg\" alt=\"\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb \u30bf\u30f3\u30d5\u30fc\u30bb\u30e9\u30c9\u30f3\u306b\u5165\u308b\u3001\u306f\u307e\u5bff\u53f8\u30d9\u30c8\u30ca\u30e01\u53f7\u5e97\u306e\u5e97\u982d\u30b5\u30a4\u30f3\" class=\"wp-image-4223\" srcset=\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1927-1024x576.jpg 1024w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1927-300x169.jpg 300w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1927-768x432.jpg 768w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1927-1536x864.jpg 1536w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1927-2048x1152.jpg 2048w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1927-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The storefront inside AEON MALL Tan Phu Celadon, with the blue \"\u306f\" logo next to the HAMA-SUSHI sign.<\/figcaption><\/figure>\n<h3>Five soy sauces to choose from at the table<\/h3>\n<p>Five bottles of soy sauce sit on the table:<strong>dashi soy sauce (house blend), yuzu ponzu (Shikoku style), sashimi soy sauce (Kyushu style), kombu soy sauce (Hokkaido) and sweet soy sauce (Kansai)<\/strong>, so you can match the sauce to the fish. Powdered green tea is provided as well.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1928-1024x576.jpg\" alt=\"\u306f\u307e\u5bff\u53f8\u30db\u30fc\u30c1\u30df\u30f3\u5e97\u306e\u5353\u4e0a\u306b\u4e26\u30765\u7a2e\u985e\u306e\u91a4\u6cb9\" class=\"wp-image-4224\" srcset=\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1928-1024x576.jpg 1024w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1928-300x169.jpg 300w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1928-768x432.jpg 768w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1928-1536x864.jpg 1536w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1928-2048x1152.jpg 2048w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1928-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Five soy sauces on the table. From the left: dashi (house blend) \/ yuzu ponzu (Shikoku style) \/ sashimi (Kyushu style) \/ kombu (Hokkaido) \/ sweet (Kansai).<\/figcaption><\/figure>\n<h3>Ordering is by touchscreen, and it switches to Japanese<\/h3>\n<p>You order from the tablet at your table. It is split into tabs \u2014 recommended, nigiri, gunkan and rolls, noodles and miso soup, side dishes, desserts and drinks \u2014 so you can choose from photos. At the bottom of the screen you can change the language, and it<strong>can be set to Japanese<\/strong>, so you will not struggle even if you cannot read Vietnamese.<\/p>\n<p>Prices are shown before tax. On the screen, salmon was 20,000 dong, shrimp 25,000 dong, and both seared shrimp with cheese mayo and shrimp mayo with avocado were 35,000 dong.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1929-1024x576.jpg\" alt=\"\u306f\u307e\u5bff\u53f8\u30db\u30fc\u30c1\u30df\u30f3\u5e97\u306e\u6ce8\u6587\u7528\u30bf\u30d6\u30ec\u30c3\u30c8\u3002\u65e5\u672c\u8a9e\u8868\u793a\u306e\u30e1\u30cb\u30e5\u30fc\u753b\u9762\" class=\"wp-image-4225\" srcset=\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1929-1024x576.jpg 1024w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1929-300x169.jpg 300w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1929-768x432.jpg 768w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1929-1536x864.jpg 1536w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1929-2048x1152.jpg 2048w, https:\/\/vietnam-gift.com\/wp-content\/uploads\/2026\/08\/IMG_1929-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ordering is done on the tablet at the table. Switch the language and it displays in Japanese. Prices are before tax \u2014 shrimp is 25,000 dong.<\/figcaption><\/figure>\n<h3>The fish, and the range on the menu<\/h3>\n<p>The fish was on a par with what you get at the chain in Japan, and the restaurant felt clean.<strong>The raw shrimp is large and satisfying to eat<\/strong>. The gunkan and rolls tab includes Japanese staples such as natto gunkan, so the range is close to what the chain offers at home.<strong>There is draft beer too<\/strong>, so you can treat it as a place to eat and drink rather than just eat.<\/p>\n<p>Judged against the chain and budget sushi available in Vietnam,<strong>this is about as good as it currently gets<\/strong>.<\/p>\n<h2>Sources referenced<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.nna.jp\/news\/2951520\" target=\"_blank\" rel=\"noopener\">NNA ASIA \u2014 Hama Sushi opens its first store in Ho Chi Minh City, its second Southeast Asian country<\/a><\/li>\n<li><a href=\"https:\/\/aeonmall-tanphuceladon-en.com\/danh-muc-cua-hang\/hama-sushi\" target=\"_blank\" rel=\"noopener\">AEON MALL T\u00e2n Ph\u00fa Celadon official \u2014 Hama Sushi store guide (hours)<\/a><\/li>\n<li><a href=\"https:\/\/www.nna.jp\/news\/2864985\" target=\"_blank\" rel=\"noopener\">NNA ASIA \u2014 Hama Sushi opens its first Southeast Asia outlet (Thailand)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Hama Sushi opened its first Vietnam outlet on July 30, 2026, at AEON Mall Tan Phu Celadon in Ho Chi Minh City\u2014its second Southeast Asian country after Thailand. We've gathered the practical details, from hours to access, on this affordable conveyor-belt sushi where a plate of one or two pieces runs 20,000\u201345,000 dong.<\/p>","protected":false},"author":1,"featured_media":4223,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"\u306f\u307e\u5bff\u53f8\u304c2026\u5e747\u670830\u65e5\u3001\u30db\u30fc\u30c1\u30df\u30f3\u306e\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb \u30bf\u30f3\u30d5\u30fc\u30bb\u30e9\u30c9\u30f3\u306b\u30d9\u30c8\u30ca\u30e01\u53f7\u5e97\u3092\u958b\u696d\u3002\u30bf\u30a4\u306b\u7d9a\u304f\u6771\u5357\u30a2\u30b8\u30a22\u30ab\u56fd\u76ee\u30021\u76bf20,000\u301c45,000\u30c9\u30f3\u306e\u4fa1\u683c\u3084\u55b6\u696d\u6642\u9593\u306b\u52a0\u3048\u3001\u958b\u696d2\u65e5\u76ee\u306b\u8a2a\u308c\u305f\u5e97\u5185\u306e\u69d8\u5b50\uff0819\u6642\u306740\u7d44\u5f85\u3061\u3001\u91a4\u6cb95\u7a2e\u3001\u65e5\u672c\u8a9e\u8868\u793a\u306e\u30bf\u30c3\u30c1\u30d1\u30cd\u30eb\uff09\u3082\u5199\u771f\u4ed8\u304d\u3067\u7d39\u4ecb\u3002","ssp_meta_keyword":"","footnotes":""},"categories":[426,19],"tags":[849,850,847,30,848,852,851],"purpose":[],"keyword":[],"location":[],"class_list":["post-4185","news","type-news","status-publish","has-post-thumbnail","hentry","category-gourmet","category-news","tag-849","tag-850","tag-847","tag-hochiminh","tag-848","tag-852","tag-851"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/4185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=4185"}],"version-history":[{"count":5,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/4185\/revisions"}],"predecessor-version":[{"id":4427,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/4185\/revisions\/4427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media\/4223"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=4185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=4185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=4185"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=4185"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=4185"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=4185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}