The \"Vietnamese dish drawing attention on social media\" after pho and banh mi has emerged from an unexpected place. It's banh ram it (b\u00e1nh ram \u00edt), a hometown sweet of central Hue. Videos of North American food reviewers eating it in the car spread on TikTok, and creator Julia V\u01b0\u01a1ng's introduction video racked up about 2.9 million views, drawing reactions on the scale of millions. A street snack combining crisp fried banh ram and chewy banh it. It's a treat we'd like Japan's food lovers to know as a \"next move\" to target for souvenirs and mail order. The article was published on June 26, 2026.<\/p>\n\n\n
Banh ram it is a dish that lets you enjoy two different textures on one plate. The base is \"banh ram,\" fried until crisp. On top of it is layered \"banh it,\" chewy mochi wrapping shrimp, pork, mushroom, and pepper. To finish, it's topped with nuoc mam (fish sauce), scallion oil, and dried-shrimp powder.<\/p>\n\n\n
The heart of its appeal lies in the contrast between the crisp bite of the fried mochi and the chewiness of the mochi. This plate, long enjoyed at Hue's street stalls, is now drawing attention across the seas.<\/p>\n\n\n
\u706b\u4ed8\u3051\u5f79\u306f\u3001\u5317\u7c73\u306e\u30d5\u30fc\u30c9\u30ec\u30d3\u30e5\u30a2\u30fc\u305f\u3061\u3060\u3002\u8eca\u306e\u306a\u304b\u3067\u4f55\u5ea6\u3082\u982c\u5f35\u308a\u306a\u304c\u3089\u3001\u305d\u306e\u7f8e\u5473\u3057\u3055\u306b\u8208\u596e\u3059\u308b\u52d5\u753b\u304c\u6b21\u3005\u3068\u4f5c\u3089\u308c\u3001TikTok\u4e0a\u3067\u6570\u767e\u4e07\u4ef6\u898f\u6a21\u306e\u53cd\u5fdc\uff08h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c\uff09\u3092\u751f\u3093\u3060\u3002\u5831\u9053\u3067\u306f\u30af\u30ea\u30a8\u30a4\u30bf\u30fcJulia V\u01b0\u01a1ng\u6c0f\u306e\u52d5\u753b\u304c\u7d04290\u4e07\u301c330\u4e07\u56de\u518d\u751f\u3055\u308c\u305f\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u5177\u4f53\u7684\u306a\u5e97\u540d\u307e\u3067\u306f\u7279\u5b9a\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u7c73\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u306e\u30d9\u30c8\u30ca\u30e0\u6599\u7406\u5e97\u3067\u6271\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n\n\n As pho and banh mi did, Vietnamese cuisine has permeated the world's tables one dish at a time. What's interesting about banh ram it is that its easy-to-grasp highlight of \"textural contrast\" pairs well with short videos. It comes across easily through sight and sound (the crisp bite), and the reviewer's reaction becomes content in itself.<\/p>\n\n\n Social-media-born Vietnamese food booms are happening everywhere. As with the case of the \"shouting ice-cream vendor\" becoming a fixture at Da Nang's fireworks festival (Related articles<\/a>), the flow of humble local food spreading at once through video continues.<\/p>\n\n\nItem<\/th> Details<\/th><\/tr><\/thead> Dish<\/td> Banh ram it (b\u00e1nh ram \u00edt)<\/td><\/tr> Origin<\/td> Central Hue<\/td><\/tr> Composition<\/td> Fried mochi banh ram + chewy mochi banh it<\/td><\/tr> Fillings \/ seasonings<\/td> Shrimp, pork, mushroom, pepper \/ nuoc mam, scallion oil, dried-shrimp powder<\/td><\/tr> Place of the buzz<\/td> North American TikTok (reactions on the scale of millions)<\/td><\/tr> Example of serving<\/td> A Vietnamese restaurant in California, U.S.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n A new wave of \"photogenic hometown sweets\"<\/h2>\n\n\n
A discovery for Japanese readers and souvenir demand<\/h2>\n\n\n