{"id":3487,"date":"2026-06-27T09:00:00","date_gmt":"2026-06-27T00:00:00","guid":{"rendered":"https:\/\/vietnam-gift.com\/?post_type=news&p=3487"},"modified":"2026-06-27T09:00:00","modified_gmt":"2026-06-27T00:00:00","slug":"tam-thanh-festival","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/tam-thanh-festival\/","title":{"rendered":"A sea festival opens in the mural village of Tam Thanh, a hidden gem a short trip from Da Nang"},"content":{"rendered":"

In the quiet fishing village of Tam Thanh, sandwiched between Da Nang and Hoi An, the \"Tam Thanh Sea Tourism Festival 2026\" is held from June 25 to 28. The theme is \"Tam Thanh, the blue sea is calling.\" A kite art show, a viewing-stone (suiseki) exhibition, kayaking on the Truong Giang River, and more are prepared. As a \"hidden gem\" to extend south for just one day on an itinerary touring the central standards of Da Nang and Hoi An, it's content worth considering for Japanese travelers too. We've organized why this small fishing village is worth watching, along with the dates, program, and how to get there.<\/p>\n

The gist of the news that started it<\/h2>\n

According to reporting by the Vietnamese English-language paper Viet Nam News, the festival is held in Quang Phu Ward, Da Nang City. The opening ceremony begins with a cultural performance weaving together tradition and the modern, and during the period there's a kite art performance, a viewing-stone exhibition titled \"The Song of Stones Echoing to the Open Sea,\" an exhibition and sale of cuisine and OCOP (one commune, one product) specialties, and kayaking on the Truong Giang River. A sketching contest for families and a painting contest by young people are also built in. The organizer is the Quang Phu Ward People's Committee, with Da Nang City cooperating.<\/p>\n

Why Tam Thanh now<\/h2>\n

What put Tam Thanh's name on the map in one go was the \"mural village\" project that turned the fishing village itself into an outdoor gallery. In 2016, the former Tam Ky City People's Committee, the Korea Foundation, and UN-Habitat (the United Nations Human Settlements Programme) collaborated to paint pictures on the old lime walls of about 120 of the village's houses. The murals, created by Korean and Vietnamese artists, took fishing life, fish, people, and scenery as their subjects, and became the trigger for a poor seaside settlement to transform into a tourist destination.<\/p>\n

Another backdrop is administrative reorganization. The former Quang Nam province, including Tam Ky, was merged into Da Nang City in 2025. That's why reporting notates the venue as \"Quang Phu Ward, Da Nang City\"; geographically, it's unchanged from its conventional position as the former Quang Nam province coast, south of Hoi An. Travelers who remembered it as \"Tam Ky, Quang Nam province\" should note that in the latest information it's spoken of as \"Da Nang City.\" The festival shows the local intent of nurturing an experience-based tourism resource bundling sea, river, and specialties, rather than relying on the transient topic of the murals.<\/p>\n

Pinning down the dates and location with numbers<\/h2>\n

We've put the confirmed facts into a table. The period is four days. The location is within day-trip range of the central region's two major tourist destinations.<\/p>\n\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Dates<\/td>\nJune 25\u201328, 2026 (four days)<\/td>\n<\/tr>\n
Venue<\/td>\nQuang Phu Ward, Da Nang City (around former Tam Ky, Quang Nam province)<\/td>\n<\/tr>\n
Theme<\/td>\nTam Thanh, the blue sea is calling<\/td>\n<\/tr>\n
Origin of the mural village<\/td>\nIn 2016, Korean and Vietnamese artists created murals on about 120 houses<\/td>\n<\/tr>\n
Distance from Hoi An<\/td>\nAbout 40 km<\/td>\n<\/tr>\n
Distance from former central Tam Ky<\/td>\nAbout 7 km<\/td>\n<\/tr>\n<\/table>\n

Distances are guides based on Vietnamese local travel-guide information, and an official tally of visitor numbers wasn't shown in this reporting. Since admission fees and a program timetable couldn't be confirmed as announced either, this article does not assert figures.<\/p>\n

How locals and the travel industry take it<\/h2>\n

Picking up a few local contexts, the reception is positive. One is the view that it's an attempt to add new experience pillars of \"sea and river\" to a settlement known as a mural village. Local tourism people say the viewing-stone exhibition and kayaking aim to extend a stay that used to end with taking a photo into half a day to a full day.<\/p>\n

The second is expectation for specialty sales. An OCOP (one commune, one product movement) exhibition slot is set up, and fishing-village seafood processed goods and regional food are expected to be lined up, making it a place for producers to test sales channels. The third is the flow of Da Nang tourism's \"expansion to the south.\" The aim of dispersing footfall from the crowded Hoi An Old Town and Da Nang beaches to a quieter, more rustic coast overlaps with post-reorganization Da Nang City's tourism promotion.<\/p>\n

The value for Japanese travelers<\/h2>\n

Seen from the Japanese traveler's viewpoint, this festival is handy as a proposal of the \"add one day to the standards\" type. Da Nang and Hoi An are built into many itineraries, but the travel time between them is short, and with a two- or three-night stay the afternoon schedule tends to open up. Inserting Tam Thanh there lets you fill half a day or more with a mural stroll and seaside experiences.<\/p>\n

For those seeking \"photogenic\" experiences like Da Nang's fireworks and beaches, reading it alongsidethis article on Da Nang's nightlife and fireworks<\/a>makes it easy to compare the contrasting options of a lively night and a rustic fishing village. Conversely, on a trip staying multiple nights in Hoi An to spend relaxed time,How to enjoy multiple nights in Hoi An<\/a>placing Tam Thanh as a day-trip candidate \"one step further south\" on the extension of it fits well. It's a destination that resonates with travelers suited to a use of time like walking the mural alleys and paddling a kayak on the river, rather than hurriedly touring famous spots.<\/p>\n

There are cautions too. Since Tam Thanh isn't an area where large resorts cluster, dining and lodging options are limited. Crowds are also expected during the festival period, so it's realistic to secure food and water in advance and build an unstrained day-trip design.<\/p>\n

Ripple effects on the market and tourism industry<\/h2>\n

This event holds implications beyond one fishing village's event. In central Vietnam, moves to repurpose traditional crafts and regional culture as tourism resources continue, not limited to mural villages. For example, near Da Nang a pottery village draws tourists, andthe efforts of Da Nang's pottery village<\/a>lining it up alongside reveals a common equation of \"rustic village \u00d7 experience \u00d7 specialty sales.\" Tam Thanh's sea festival can be positioned as one example of trying to reproduce this success pattern by the seaside.<\/p>\n

The region's aims boil down to three points: dispersing visits, extending stay time, and expanding sales channels for local products. The OCOP exhibition isn't mere merchandising but also an experiment in turning fishing-village food into a tourism hook. For businesses eyeing seafood-processed-goods retail and gift demand, such a regional festival becomes a good chance to observe what products are shown and sold, and how.<\/p>\n

How to get there and stay tips<\/h2>\n

Tam Thanh is located on the coast about 40 km south of Hoi An and about 7 km from central former Tam Ky. From central Da Nang and Hoi An, a day trip by car, taxi, charter, or local tour is common. Public transport is limited, so arranging your means of transport in advance is reassuring.<\/p>\n

Ways to enjoy it locally are easy to arrange in the flow of: (1) slowly walk the mural alleys and take photos, (2) see the kite art and viewing-stone exhibition at the festival venue, (3) experience kayaking on the Truong Giang River, and (4) savor fishing-village food and specialties at the OCOP booths. If you're considering a tour including other central cities too, combining it withcultural experiences in Hue<\/a>makes an itinerary based in Da Nang, dividing north to Hue and south to Tam Thanh, feasible. Since the final times and content of the dates and individual programs may change, please confirm the latest local announcements before visiting.<\/p>\n

Summary<\/h2>\n

The Tam Thanh Sea Tourism Festival 2026 is held from June 25 to 28 in Quang Phu Ward, Da Nang City. It's four days where new experiences of kite art, a viewing-stone exhibition, and river kayaking overlap on a quiet fishing village known as a mural village. As a next move, we'd propose building in a half-day to full-day \"detour south\" on an itinerary touring Da Nang and Hoi An. Arrange your transport first, secure food and water, and walk the mural alleys and shore in crowd-avoiding hours, and you can touch a rustic central Vietnam you won't meet with the standards alone. For businesses exploring seafood-processed-goods and gift opportunities too, there's great value in seeing how selling works at a regional festival firsthand.<\/p>\n

Sources<\/h2>\n