{"id":3189,"date":"2026-06-17T00:10:32","date_gmt":"2026-06-16T15:10:32","guid":{"rendered":"https:\/\/vietnam-gift.com\/news\/pho-michelin-irony\/"},"modified":"2026-06-17T00:10:32","modified_gmt":"2026-06-16T15:10:32","slug":"pho-michelin-irony","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/pho-michelin-irony\/","title":{"rendered":"The irony that befell a Ho Chi Minh City pho shop: a Michelin listing the day after the closing notice"},"content":{"rendered":"

\u201cPho Chi Mo,\u201d a pho specialty shop in Ho Chi Minh City, received a Michelin honor the day after announcing a temporary closure due to relocation. In a twist, it announced the closure on June 3 and learned of its entry into \u201cBib Gourmand\u201d at the Michelin awards ceremony on the 4th. The owner reportedly learned of the award from a friend\u2019s phone call, and the coincidence of a closure notice overlapping with the recognition has become a talking point.<\/p>\n

The closure notice on June 3, and the reason<\/strong><\/h2>\n

On June 3, Pho Chi Mo announced a temporary halt to operations. The reason was a move to a more central area within Ho Chi Minh City\u2014not a closure itself, but a suspension to relocate. The shop plans to move to a more central location, in what was formerly District 1. It\u2019s run by founder and owner Hung Nguyen.<\/p>\n

The next day, the 4th, it made Bib Gourmand at the Hanoi awards ceremony<\/strong><\/h2>\n

The day after the closure notice, on June 4, the awards ceremony for the Michelin Guide Vietnam 2026 was held in Hanoi. Pho Chi Mo was named a \u201cBib Gourmand\u201d there. Bib Gourmand is a category given to shops that serve high-quality food at reasonable prices. The owner wasn\u2019t there that day, and reportedly learned of the award from a friend\u2019s message in the evening. The table below organizes the sequence of events.<\/p>\n\n\n\n\n\n\n\n\n
Date<\/th>\nEvent<\/th>\n<\/tr>\n<\/thead>\n
June 3<\/td>\nAnnounced a temporary closure due to relocation<\/td>\n<\/tr>\n
June 4,<\/td>\nMichelin awards ceremony in Hanoi \/ made Bib Gourmand<\/td>\n<\/tr>\n
Evening of June 4<\/td>\nThe owner learns of the award from a friend\u2019s phone call<\/td>\n<\/tr>\n
June 6<\/td>\nLocal media report it<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The owner\u2019s words: \u201cI was told by phone\u201d<\/strong><\/h2>\n

Owner Hung Nguyen recalls the moment he learned of the award like this: \u201cOn the night of June 4, friends called to tell me, \u2018Pho Chi Mo made the Bib Gourmand list.\u2019 That\u2019s how I found out.\u201d He didn\u2019t apply for it or aim for it himself; the recognition arrived crossing paths with the closure notice.<\/p>\n

Bib Gourmand grew in the 2026 edition<\/strong><\/h2>\n

In the Michelin Guide Vietnam 2026, Bib Gourmand reached 72 shops in total. Of these, 11 were new additions, and Pho Chi Mo is one of them. In Ho Chi Minh City, five shops were newly added to this category. Its restaurant-making, offering pho as \u201ca cultural experience to savor more deeply,\u201d was recognized.<\/p>\n

The difficulty of relocation and recognition overlapping<\/strong><\/h2>\n

For a restaurant, making Michelin is a recognition directly tied to drawing customers. On the other hand, because it coincided exactly with entering a closure for relocation, a situation also arose where it was hard to carry the momentum of the award straight to the storefront. Whether the recognition carries over even after the location changes rests on operations after reopening.<\/p>\n

Summary<\/strong><\/h2>\n

Pho Chi Mo\u2019s Bib Gourmand entry arrived at the coincidental timing of the day after a closure notice due to relocation. Including the episode of the owner learning of the award by phone, it\u2019s drawing attention as a case where recognition and relocation crossed paths. How it makes use of Michelin\u2019s boost at its new central-area location after reopening will be worth watching.<\/p>\n

Related articles:
\n\u30fbMichelin-selected banh mi<\/a>
\n\u30fbThe closure of a long-established eatery<\/a>
\n\u30fbA food street bustling until late night<\/a><\/p>\n

Source:DTiNews \/ HCM City pho restaurant earns Michelin honor a day after closure notice<\/a> \/ Dan Tri \/ Lifestyle<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u306e\u30d5\u30a9\u30fc\u5c02\u9580\u5e97\u300cPho Chi Mo\u300d\u304c\u3001\u79fb\u8ee2\u306b\u3088\u308b\u4e00\u6642\u4f11\u696d\u3092\u544a\u77e5\u3057\u305f\u7fcc\u65e5\u306b\u30df\u30b7\u30e5\u30e9\u30f3\u306e\u6804\u8a89\u3092\u53d7\u3051 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"\u30db\u30fc\u30c1\u30df\u30f3\u306e\u30d5\u30a9\u30fc\u5e97Pho Chi Mo\u304c\u79fb\u8ee2\u3067\u4e00\u6642\u4f11\u696d\u3092\u544a\u77e5\u3057\u305f\u7fcc\u65e5\u3001\u30df\u30b7\u30e5\u30e9\u30f3\u300c\u30d3\u30d6\u30b0\u30eb\u30de\u30f3\u300d\u306b\u9078\u51fa\u3002\u9589\u5e97\u901a\u77e5\u3068\u30df\u30b7\u30e5\u30e9\u30f3\u5165\u308a\u304c\u91cd\u306a\u3063\u305f\u7d4c\u7def\u3068\u5e97\u4e3b\u306e\u8a00\u8449\u3092\u4f1d\u3048\u308b\u3002","ssp_meta_keyword":"","footnotes":""},"categories":[426,19],"tags":[],"purpose":[],"keyword":[],"location":[],"class_list":["post-3189","news","type-news","status-publish","hentry","category-gourmet","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/3189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=3189"}],"version-history":[{"count":0,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/3189\/revisions"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=3189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=3189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=3189"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=3189"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=3189"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=3189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}