On Hang Gai Street, No. 34, in Hanoi's Old Quarter, lines of foreign tourists seeking freshly baked butter rolls continue day after day. In front of the shop selling this Malaysian-origin sweet bun, travelers walk the street with a piping-hot bun in hand. Its affordability of 25,000 dong (about 143 yen) apiece and the experience of watching it bake in the shopfront open kitchen draw in travelers of the social media age.<\/p>\n
The shop is at 34 Hang Gai Street, in the heart of Hanoi's Old Quarter. It's open long hours, from 7 a.m. to 11 p.m., and the line grows especially around 5 p.m. Tourists line up as if filling the sidewalk, waiting for the bake to finish. A higher ratio of foreign travelers than local customers is a feature of this shop.<\/p>\n
The bun is Malaysian in origin and landed in Vietnam in the 2010s. The contrast between the fragrant crust wrapped in a coffee-flavored dough and the soft texture inside is the selling point. Salted butter and chocolate are especially popular, and some flavors sell out.<\/p>\n
The price is 25,000 dong apiece. Converted at the exchange guide (10,000 dong \u2252 about 57 yen), it's about 143 yen, roughly 1 US dollar. Four flavors are offered, with the standard salted butter and chocolate at the center of the rotation. The main information is organized in the table below.<\/p>\n