{"id":3042,"date":"2026-06-09T23:08:00","date_gmt":"2026-06-09T14:08:00","guid":{"rendered":"https:\/\/vietnam-gift.com\/news\/vietnam-tourist-record\/"},"modified":"2026-06-09T23:34:08","modified_gmt":"2026-06-09T14:34:08","slug":"vietnam-tourist-record","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/vietnam-tourist-record\/","title":{"rendered":"Vietnam\u2019s international tourists reach 10.6 million in five months\u2014May alone sets a record too, with the anomalies of Russia +194% and the Philippines +71%"},"content":{"rendered":"

International tourists who visited Vietnam reached10.6 million<\/strong>from January to May 2026. Up 14.9% year on year, it set a new record high. Even in the single month of May, when international visitors tend to decrease, it topped records at about 1.8 million (up 16.5% year on year). More notable than the numbers is the change in the visitor mix. Russia was fastest atup 194%<\/strong>year on year, followed by the Philippines up 71%, and in the first quarter alone Poland was +52%, Sweden +27.5%, and Switzerland over +27%\u2014Europe\u2019s emerging markets are all growing at once.<\/p>\n

An unusual record for May<\/strong><\/h2>\n

In May, many markets enter summer, an off-season for international visitors. Even so, Vietnam set a new record at about 1.8 million in the single month of May. The 10.6 million cumulative from January to May is the highest level ever, including before the pandemic. In the first quarter alone, 6.76 million visited (up over 12% year on year), making the year-round strength clear.<\/p>\n

The map of the visitor mix changes<\/strong><\/h2>\n

Standing out in growth rate are Russia (+194%) and the Philippines (+71%). To the conventional China- and Korea-centered composition, a new axis of Russia and neighboring Southeast Asian countries has been added. In Europe, Poland +52%, Sweden +27.5%, Switzerland over +27%, and Denmark and Italy also over +20%\u2014Northern, Eastern, and Southern Europe are all growing. The launch of charter flights and visa easing are driving these emerging markets\u2019 rapid increases.<\/p>\n\n\n\n\n\n\n\n\n\n
Indicator<\/th>\nFigure<\/th>\n<\/tr>\n<\/thead>\n
Jan\u2013May international visitors<\/td>\n10.6 million (+14.9%, record high)<\/td>\n<\/tr>\n
Single month of May<\/td>\nAbout 1.8 million (+16.5%)<\/td>\n<\/tr>\n
First quarter<\/td>\n6.76 million (over +12%)<\/td>\n<\/tr>\n
Fastest growth<\/td>\nRussia +194% \/ the Philippines +71%<\/td>\n<\/tr>\n
Emerging Europe<\/td>\nPoland +52%, Sweden +27.5%, Switzerland over +27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Background: easing and launches that summoned the inflow<\/strong><\/h2>\n

At the foundation of the rapid increase are the 45-day visa exemption for 12 European countries and the launch of new routes such as a Hanoi\u2013Amsterdam direct flight and the Nha Trang\u2013Singapore route. Furthermore, the first charter flights from Europe landed, and visitors began to flow from Thailand to Vietnam. Measures that widen the \u201centrance\u201d on the receiving side tie directly to the numbers.<\/p>\n

Impact on readers<\/strong><\/h2>\n

The rapid increase in emerging markets ties directly to congestion and language support at specific resorts like Nha Trang and Phu Quoc. If you\u2019re planning a trip, knowing the areas and times when Russian visitors and European groups concentrate changes your comfort level. Conversely, there\u2019s also the option of aiming for emerging spots that are still quiet for now (Quy Nhon, Ly Son Island, etc.).<\/p>\n

Ripple effects on the industry<\/strong><\/h2>\n

The diversification of the visitor mix changes the service structure of tourist destinations. A shortage of Russian-speaking guides, long-stay plans for European groups, ultra-luxury resorts for the wealthy\u2014when the \u201cfaces\u201d of demand change, the supply side follows suit. 10.6 million is a waypoint, with a record year-round high coming into view.<\/p>\n

Summary<\/strong><\/h2>\n

Behind the figure of 10.6 million, what\u2019s underway is a turnover of the \u201cfaces\u201d of those visiting Vietnam. When who comes changes, so do the local scenery, the souvenirs, and the language.<\/p>\n

Related reading:
\n\u30fbNha Trang faces a guide shortage amid a surge in Russian visitors<\/a>
\n\u30fbEuropean charter flight makes its first landing in Vietnam<\/a>
\n\u30fbVietnam Airlines launches a Hanoi-Amsterdam direct flight<\/a><\/p>\n

Source:Vi\u1ec7t Nam News<\/a> \/ VietnamNet<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Vietnam's international tourists reached a record 10.6 million for January-May, with about 1.8 million in May alone also setting a record. Russia, up 194% year on year, grew fastest, and the Philippines was up 71% too, redrawing the map of the visitor base.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"","ssp_meta_keyword":"","footnotes":""},"categories":[19,21],"tags":[],"purpose":[],"keyword":[],"location":[],"class_list":["post-3042","news","type-news","status-publish","hentry","category-news","category-travel"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/3042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=3042"}],"version-history":[{"count":1,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/3042\/revisions"}],"predecessor-version":[{"id":3056,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/3042\/revisions\/3056"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=3042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=3042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=3042"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=3042"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=3042"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=3042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}