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The closed stores are the three at C4 Giang Vo in Ba Dinh district, 99 Trung Hoa in Cau Giay district, and 03 Xuan Dieu street in Quang An, Tay Ho district. All are located in major areas within Hanoi, and closed in sequence over about one to two months. Burger King is said to have announced the closures through its official hotline and customer messages. With this, the number of stores where you can savor a Burger King Whopper in Hanoi became zero.<\/p>\n
Handling Burger King's operation in Vietnam is Canh Dieu Xanh (BKV), under the Imex Pan-Pacific Group (IPP). IPP is a major group with duty-free and retail at its core, which entered Vietnam by acquiring the U.S. Burger King franchise rights in 2011. It initially held up expansion to a scale of dozens of stores, but amid the cheap, familiar food culture of local banh mi and pho, and competition with fellow foreign brands Lotteria, KFC, and McDonald's, the expansion of its store network didn't proceed as planned. This Hanoi withdrawal can be called a move symbolizing that harsh business environment.<\/p>\n
| Area<\/th>\n | Before<\/th>\n | This time onward<\/th>\n<\/tr>\n<\/thead>\n | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hanoi<\/td>\n | 3 stores<\/td>\n | 0 stores<\/td>\n<\/tr>\n | ||||||||||||
| Ho Chi Minh City<\/td>\n | 5 stores<\/td>\n | 4 stores<\/td>\n<\/tr>\n | ||||||||||||
| Total (two major cities)<\/td>\n | 8 stores<\/td>\n | 4 stores<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n * The operator hasn't disclosed specific sales or loss figures. Store counts are an overview based on reporting.<\/p>\n Local reactions<\/h2>\nFrom Hanoi residents, there are voices of regret like \"I often went to the nearby Giang Vo store, so it's a shame,\" while a calm view also stands out: \"In Vietnam, more people choose banh mi or pho over burgers. The price of foreign burgers was pricey too.\" On SNS, comparisons with past chain withdrawals also spread, like \"foreign burger chains tend to struggle in Vietnam.\"<\/p>\n The impact on travelers and Vietnam lovers<\/h2>\nIn a scene during a Hanoi trip where you \"want to take a breather with a familiar-tasting burger,\" Burger King drops off your options going forward. Other chains like Lotteria, McDonald's, and KFC continue to expand in the city, so you won't struggle with fast food itself. What's rather worth noting is that in Vietnam, local banh mi specialty shops and pho shops often have higher satisfaction in both price and taste. For a meal on the road, prioritizing local food is the shortcut to satisfaction.<\/p>\n The tug-of-war between foreign fast food and local food culture<\/h2>\nThis withdrawal once again highlights the composition of \"foreign chains vs. local food culture\" in Vietnam's dining market. On the other hand, Vietnam-originated food brands are steadily raising their presence overseas. With Vietnamese chains flying the banh mi and pho flag increasing stores in the U.S. and U.K., the cross-border movement of food is rather accelerating in the reverse direction too. Foreign players struggle while Vietnamese food spreads to the world \u2014 this contrast can be called one current of the food business now.<\/p>\n Local food to savor in Hanoi (practical information)<\/h2>\n
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