{"id":2649,"date":"2026-05-10T19:19:01","date_gmt":"2026-05-10T10:19:01","guid":{"rendered":"https:\/\/vietnam-gift.com\/news\/hoian-tailors-tiktok\/"},"modified":"2026-05-10T19:57:55","modified_gmt":"2026-05-10T10:57:55","slug":"hoian-tailors-tiktok","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/hoian-tailors-tiktok\/","title":{"rendered":"The Hoi An tailor war\u2014\"Two Ladies,\" \"Bebe,\" \"Yaly\" draw a rush of TikTok name-brand buying in a fierce battle among 350 shops"},"content":{"rendered":"

Central Vietnam's ancient townHoi An<\/strong>has, packed together, about350 tailors (dressmakers)\u2014<\/strong>. Although it's a World Heritage town,from 2024 to 2026, \"tailor in Hoi An\" became a name-brand buying keyword on TikTok,<\/strong>and the phenomenon of tourists from the West, Australia, Korea, and Japan visiting and naming specific shops\u2014\"I want to have it made at that shop\"\u2014has taken hold. The leading examples are three shops:Bebe Tailor (over 70,000 cumulative)<\/strong>\u3001Two Ladies Tailor (silk, precision sewing)<\/strong>\u3001Yaly Couture (haute couture that handled the costumes for a Netflix film)<\/strong>.Tripadvisor<\/a>andBased on Indochina Voyages' tailor guide<\/a>and the reality on TikTok, we organize the picture.<\/p>\n

A World Heritage town lined with 350 tailors<\/h2>\n

Hoi An's Old Quarter isa port town registered as a UNESCO World Heritage Site in 1999,<\/strong>with a population of about 120,000. Its architectural landscape mixing Chinese, Japanese, and French colonial styles is famous, but in its alleysabout 350 tailors<\/strong>are packed together. Many concentrate on Tran Hung Dao Street, Le Loi Street, and Nguyen Thi Minh Khai Street.<\/p>\n

The origin of Hoi An becoming a \"tailors' town\" goes back to its era as acommercial city of the 15th to 17th centuries,<\/strong>when it flourished as a trading port for silk textiles. The tailoring skills from the era of the Japanese quarter and Chinese quarter are still handed down today, and in modern times, in addition to silk, linen, and wool from across Asia, shops handlinghigh-end fabrics imported from Italy and the UK<\/strong>are also increasing.<\/p>\n

Bebe Tailor\u2014the largest, with over 70,000 cumulative<\/h2>\n

Bebe Tailor<\/strong>has its main store at 05-07 Hoang Dieu Street, a large tailor representative of Hoi An.With a track record of serving over 70,000 cumulative<\/strong>customers, it appears most frequently on TikTok as \"the shop to go to first.\" Its hours are long,from 8 a.m. to 9 p.m.,<\/strong>making it easy to accommodate travelers with short stays.<\/p>\n

The price range is$75\u301c$300<\/strong>, and simple items can be finished in a few hours\u2014\"same-day service\" is possible too. Staff who handle Japanese, Korean, and Chinese in addition to English are on hand, and the refined onboarding of foreign tourists is another feature. From ao dai to Western suits, it coversa wide range of categories<\/strong>in a single shop.<\/p>\n

Two Ladies Tailor\u2014precision sewing that caught fire on TikTok<\/h2>\n

Two Ladies Tailor<\/strong>is asmall family-run shop<\/strong>at 77 Tran Hung Dao Street. It has a reputation for silk dresses and precision-sewn suits, andspread explosively on TikTok from 2024 to 2025.<\/strong>Review videos saying \"I failed at another tailor, came here, and it was perfect\" generated name-brand buying, and it's now in a continued state of being booked up 2 to 3 days ahead.<\/p>\n

The shop's feature isspending 30 minutes or more on measuring.<\/strong>The initial measuring that typical large shops finish in 10 to 15 minutes, Two Ladies does carefully while hearing out even fine preferences. On social media, reviews stand out\u2014\"it feels like talking with family,\" \"they even adjusted for a posture quirk no one else pointed out.\"<\/p>\n

Yaly Couture\u2014haute couture that handled the costumes for a Netflix film<\/h2>\n

Yaly Couture<\/strong>is Hoi An's top tailor, with an haute-couture orientation that keepsa dedicated design team.<\/strong>It gained international recognition for handling the cast's costumes for theNetflix film \"A Tourist’s Guide to Love\"<\/a>(2023, the first Netflix original film set in Vietnam).<\/p>\n

The price range is$150\u301c$500<\/strong>, higher than other shops. The lead time is1 to 3 days,<\/strong>but with express service,overnight tailoring<\/strong>is possible too. Since VIPs and celebrities from around the world use it, its stock of imported fabrics overwhelms the rest in variety. It carries Italian wool, British pinstripe, Kyoto-made silk, and more.<\/p>\n

Comparison data for the main tailors (yen conversion at 1 USD = 158 yen)<\/h2>\n
\n\n\n\n\n\n\n\n\n\n
Shop<\/th>\nAddress<\/th>\nPrice range (USD)<\/th>\nTime required<\/th>\nCharacteristics<\/th>\n<\/tr>\n<\/thead>\n
Bebe Tailor<\/td>\n05-07 Hoang Dieu<\/td>\n$75 to $300 (about 11,850 to 47,400 yen)<\/td>\nA few hours to 2 days<\/td>\n70,000 cumulative, open 08:00 to 21:00<\/td>\n<\/tr>\n
Two Ladies Tailor<\/td>\n77 Tran Hung Dao<\/td>\n$80 to $300 (about 12,640 to 47,400 yen)<\/td>\n2\u20133 days<\/td>\nSilk, precision sewing, TikTok buzz<\/td>\n<\/tr>\n
Yaly Couture<\/td>\nCentral Old Quarter<\/td>\n$150 to $500 (about 23,700 to 79,000 yen)<\/td>\n1 to 3 days (overnight tailoring possible)<\/td>\nNetflix film costumes, haute couture<\/td>\n<\/tr>\n
A Dong Silk<\/td>\n62 Tran Hung Dao<\/td>\n$100 to $400 (about 15,800 to 63,200 yen)<\/td>\n24 to 48 hours<\/td>\nA long-established shop of over 25 years<\/td>\n<\/tr>\n
B’lan Silk<\/td>\n23 Tran Phu<\/td>\n$80 to $300 (about 12,640 to 47,400 yen)<\/td>\n2\u20133 days<\/td>\nOperating in a 200-year-old building<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

*A standard men's suit is a guide of $120 to $200 per garment, and a dress $50 to $150. Many shops offer discounts for bulk orders of 10 or more garments.<\/p>\n

Social media and travelers' reactions<\/h2>\n
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\"I saw Two Ladies Tailor's silk dress on TikTok and went by name, and it exceeded my expectations. They understood my body shape and suggested, 'Let's take it in a little here.'\" (Paraphrased TikTok post by a woman in her 30s living in Australia)<\/p>\n<\/blockquote>\n<\/figure>\n

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\"At Bebe Tailor, they finished 10 garments in total\u2014blouses, pants, and dresses\u2014in 48 hours. Their service delivering to the hotel was a big help.\" (Paraphrased Instagram post by a woman in her 40s living in the US)<\/p>\n<\/blockquote>\n<\/figure>\n

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\"I ordered a suit for a wedding at Yaly Couture. They tailored it overnight and handed it over the next morning\u2014the level is completely different. The fabric stock in the shop was on par with a European brand store.\" (Paraphrased X post by a man in his 40s living in London)<\/p>\n<\/blockquote>\n<\/figure>\n

Under the TikTok hashtag \"#hoiantailor<\/strong>\u300d\u300c#hoianvietnam<\/strong>\u300d\u300c#vietnamtailoring<\/strong>,\" experience videos by creators from the West, Australia, Korea, and Japan are posted daily, and the number of related posts keeps growing on the scale of tens of thousands. Many videos use a \"Hoi An tailor experience log\" format, editing together the sequence of \"measuring \u2192 fabric selection \u2192 fitting \u2192 completion \u2192 wearing,\" creating a path where new travelers name a shop and buy\u2014\"I want to go to that shop.\"<\/p>\n

Impact on Japanese tourists and practical information<\/h2>\n

Hoi An's tailor district is known to Japanese tourists too as\"a spot you must stop by on a Vietnam trip.\"<\/strong>It's known as such.With the tailwind of being chosen No. 1 hidden-gem city in the world by Travel + Leisure magazine,<\/a>tourists to the tailor district are expected to increase further.<\/p>\n

The points for Japanese travelers when using them are as follows:<\/p>\n